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Social Media Myths Busted | 4 Business Networking - Entrepreneurs Network

Social Media Myths Busted | 4 Business Networking - Entrepreneurs Network | digital media | Scoop.it
Social media is, of course, big news in the business world. If you're a business owner or business leader, it's not surprising if you're feeling overwhelmed by everything you see, hear and read about how to get ahead with social media. The good news is that it doesn't have to be as difficult as it seems, especially if you ignore some of the buzz and hype, and focus on the few things that really make a difference.Here are some common social media myths that can make your life seem far more difficult, but which you can safely ignore...MYTH 1. It's all about the numbers.This is the biggest myth: That success in social media depends mainly on your reach - that is, the number of fans, friends, followers, Likes, retweets, shares, or whatever other measure you choose. Although that seems logical at first glance, it simply isn't true. Having millions of "followers" on your account doesn't mean any of them are actually following you in any meaningful way. Even worse, most of them probably don't even see your posts at all, because they get lost among all the others they follow.So stop trying to get more followers and friends. Focus instead on consistently delivering value to the people you want to reach, and they will spread the word naturally, and that will get your more followers and friends. More importantly, that approach will get you the right followers and friends.MYTH 2. It's all about engaging customers.If you're in a customer service role, then yes, social media channels give ...
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Rescooped by Cat Ariztía from Learning Technology News
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Verification Handbook: homepage

Verification Handbook: homepage | digital media | Scoop.it

Authored by leading journalists from the BBC, Storyful, ABC, Digital First Media and other verification experts, the Verification Handbook is a groundbreaking new resource for journalists and aid providers. It provides the tools, techniques and step-by-step guidelines for how to deal with user-generated content (UGC) during emergencies.


Via Nik Peachey
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flea palmer's curator insight, February 10, 2014 5:55 AM

Excellent book, easy to read as presented as a series of case studies.

chua meng joo's curator insight, February 12, 2014 8:59 AM

What we need to think about in our daily info overload

dawsonloane's curator insight, March 3, 2014 9:37 AM

fascinating reading about UGC

Rescooped by Cat Ariztía from SEO and Social Media Marketing
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How Google Determines Where to Rank Your Website [INFOGRAPHIC]

How Google Determines Where to Rank Your Website [INFOGRAPHIC] | digital media | Scoop.it

"The key to getting more search traffic isn’t just about building more links or adding more content. It is also about understanding Google’s algorithm. And if you want to take it a level deeper, it really comes down to understanding people since Google’s goal is always to do what’s best for its users".

 

View Infographic here: http://www.quicksprout.com/2014/03/26/how-google-determines-where-to-rank-your-website/

 


Via Antonino Militello
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İnternetten Para Kazanma's comment, April 18, 2014 8:42 AM
good
İnternetten Para Kazanma's comment, April 18, 2014 8:42 AM
good
İnternetten Para Kazanma's comment, April 18, 2014 8:42 AM
good http://www.siyahpara.com/category/evden-para-kazanma/