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Define your Online Video Strategy: Facebook Vs. YouTube

Define your Online Video Strategy: Facebook Vs. YouTube | Digital Media | Scoop.it
With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their digital strategies will do so at their peril.

So here comes the tricky questions, where should you publish your video?
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77 New Emojii! No condom, but get ready for arm-taking selfie, avocado and pancakes

77 New Emojii! No condom, but get ready for arm-taking selfie, avocado and pancakes | Digital Media | Scoop.it

Be ready to update your social media post! Unicode Consortium released 77 new emojis, including the highly anticipated avocado emoji, two strips of bacon, a (very topical) gorilla and an arm taking a selfie. Also included a handshake, pancakes, a green salad and a drooling face. However, the new emojis doesn’t include a condom, as Durex petitioned for in an effort to promote safe sex.

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How much should you spend on Sales and Marketing?

How much should you spend on Sales and Marketing? | Digital Media | Scoop.it
The Corporate Marketing and Sales Spend Landscape is an infographic about publicly traded companies and how much revenue they spend on sales & marketing. The general rule of thumb, based off of...
Federico Francioni's insight:

The Corporate Marketing and Sales Spend Landscape is an infographic about publicly traded companies and how much revenue they spend on sales & marketing. The general rule of thumb, based off of a 2014 Gartner Research study, is that a company should invest 10% of their revenue into marketing. However, a 2014 CMO survey, published by the American Marketing Association and Duke University, came to find that the 10% rule isn’t true for all types of companies.

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The Science of Instagram

The Science of Instagram | Digital Media | Scoop.it

I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content.

These are the findings Dan shared, after collecting a large Instagram database and analyzing it to identify the characteristics that make images work (or not work).

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6 New Facebook Features for Business Pages

6 New Facebook Features for Business Pages | Digital Media | Scoop.it
Federico Francioni's insight:

Thanks to Social Media Examiner for this amazing article!

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Facebook June 2015 Algorithm Change will take into account Time Spent on stories

Facebook June 2015 Algorithm Change will take into account Time Spent on stories | Digital Media | Scoop.it
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How to to Send Google Map Directions from Desktop to Your iPhone

How to to Send Google Map Directions from Desktop to Your iPhone | Digital Media | Scoop.it

If you tend to look for locations on your desktop more often than your phone, Google’s rolled out a handy feature for iOS that lets you send location searches from the desktop version of Google Maps to your iPhone in a click.

 

Once enabled, you can instantly send any location from your desktop computer to your iOS device as long as they’re signed into the same account by clicking on the “Send to Device” button on the desktop version after searching for a location.

 

Click the image to find out how!

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Teens, Social, Mobile & Technology Overview 2015

Teens, Social, Mobile & Technology Overview 2015 | Digital Media | Scoop.it

Mobile Access Shifts Social Media Use and Other Online Activities Accessing the internet on mobile devices The survey shows that 91% of teens go online from a mobile device, at least occasionally.

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How to Download a Copy of Your Google Search History

How to Download a Copy of  Your Google Search History | Digital Media | Scoop.it

Google now allows you to download a copy of your Google search history, and it only takes a minute.

 

Click the image to find out how!

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Welcome Cinemagraph: the new fascinating visual trend that will change Advertising and Marketing

Welcome Cinemagraph: the new fascinating visual trend that will change Advertising and Marketing | Digital Media | Scoop.it

What if there were an ad that you just couldn’t draw your eyes from? It’s oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed.

 

There’s one such creative format that is only now catching on as the digital world’s equivalent of the glossy magazine ad: cinemagraphs. And Facebook, along with its mobile photo network Instagram, wants more brands to try them out as it quietly introduces advertisers to the potential of this half-video, half-photograph style, according to digital marketing insiders.

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The 10 best Startups launched in 2014

The 10 best Startups launched in 2014 | Digital Media | Scoop.it

2014 was a great year for consumer tech, I decided to take inspiration from a Business Insider post and share the best startups that launched this year.

When looking at the best startups, don’t forget to take into account factors like funding, revenue, growth, and investor interest.

Did you know anyone of these startups? What’s your favorite? I love Alfred and Shyp!

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Top 5 Web Trends for 2015

Top 5 Web Trends for 2015 | Digital Media | Scoop.it

Is your website in need of an upgrade for the new year? Check out our infographic on the Top 5 Web Trends going into 2015!

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3 hot-topics for your eCommerce: Social Users, Webrooming and Showrooming

3 hot-topics for your eCommerce: Social Users, Webrooming and Showrooming | Digital Media | Scoop.it

2014 has seen the most concerted efforts so far by some of the world’s biggest social networks to integrate e-commerce into their platforms. And, as a recent GWI Commerce report shows, it’s a move which is likely to resonate with significant sections of the social audience.
Globally, 7 in 10 active Facebook users say they have bought a product online in the past month, with the equivalent figure among Twitter’s active user base climbing to approach the three-quarter mark.
What’s more, a quarter of internet users say that social network-based retail stores make them more likely to purchase online – with a notable peak among Twitter users. In this context, it’s not hard to see why both Twitter and Facebook are trialing ‘Buy’ buttons in the hopes of opening up new and lucrative revenue streams.

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The Dark Social: see no evil, but learn to Trust and Measure

The Dark Social: see no evil, but learn to Trust and Measure | Digital Media | Scoop.it

You may or may not have heard of ‘dark social’, but I can guarantee if you use social media, you will have created ‘dark social’ visits. That is, if you have ever seen an interesting news story and grabbed the link and sent it to a friend on Facebook Messenger, or texted your mum asking if she still wants those tickets to see Mumford & Sons for her birthday and included a link to the venue’s website.

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Why do people uninstall apps?

Why do people uninstall apps? | Digital Media | Scoop.it

Why Do People Uninstall Apps? Well according to ITR, a company that specialises in translation and localization services for software applications, the most overwhelming reason for uninstalling apps is that they take up too much space!

The infographic covers:

how long we keep apps forwhy apps are being uninstalledthe 8 most common design mistakesthe difference between the Apple store and Google Play
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Mobile Browser has the reach, Apps have the engagement. So, who’s winning?

Mobile Browser has the reach, Apps have the engagement. So, who’s winning? | Digital Media | Scoop.it

Last month, comScore released its ‪#‎Mobile‬ ‪#‎App‬ Report, containing many interesting findings, but its big takeaway was this:

 

There’s a divergence between ‪#‎reach‬ and ‪#‎engagement‬.

 

- The desktop and mobile Web have much greater audience.

- Consumers spend the majority of their mobile time with a very few heavily used apps.

 

So, who's winning?

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The State of the Social Marketing Team 2015

The State of the Social Marketing Team 2015 | Digital Media | Scoop.it

Many companies are still trying to figure out how to tackle social media. They’re constantly asking themselves questions like, “Where should social media live in our organization?,” “How big should my team be?,” or “How should our social media team be built?”

To help address this common issue, Simply Measured surveyed over 350 social media marketers about their team structures and compiled their findings into this infographic!

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Parents and Social Media: How Mum and Dad use Facebook and Twitter

Parents and Social Media: How Mum and Dad use Facebook and Twitter | Digital Media | Scoop.it

Parents use a variety of social network sites, with Facebook being the most popular. Usage rates for social media are similar to those of non-parents.

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Top 6 Social Media Marketing Trends for 2015, Internal vs External

Top 6 Social Media Marketing Trends for 2015, Internal vs External | Digital Media | Scoop.it
Social media is one of the newest and fastest changing elements of business. Let’s find out what are the most important trend for 2015…
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Stop Being a Digital Loser: 12 Tips to Avoid Social Churn

Stop Being a Digital Loser: 12 Tips to Avoid Social Churn | Digital Media | Scoop.it

If I’m browsing my Instagram feed and I see somebody post five photos in quick succession of their content, that’s a surefire way to get an unfollow from me.

So, step away from the hashtag, don’t even think about taking out that selfie stick, and check out this infographic for 12 tips on what you should and shouldn’t do on social media to get a loyal following.

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XXX World 5: Porn Stats for Italy

XXX World 5: Porn Stats for Italy | Digital Media | Scoop.it

It’s been said that Italy has more masterpieces per square mile than any country in the world, so the Pornhub statisticians decided to see for themselves. Turns out it’s true! After the success of the previous article one year ago,  while excavating this historic land for all of its porn related data as a part of a special collab with our friends over at fanpage.it, PornHub Insight Team found that the country credited for having invented the thermometer really knows how to heat things up. Aside from all of the museums and ancient architecture, Italy really stuns when it comes to how they get down with the best site in the world. Let’s boot on over!
(Disponibile anche in Italiano)

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Why People Unfollow Brands On Facebook, Twitter, and LinkedIn?

Why People Unfollow Brands On Facebook, Twitter, and LinkedIn? | Digital Media | Scoop.it

The folks at BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why people unfollow brands on social networks. And the infographic below, titled The Unfollow Algorithm, illustrates what they found.

Here’s are some key highlights:

 

On Facebook, 25 percent said that they unfollowed a brand’s official social media account in the last month.On Twitter, 12 percent of Tweeters said that they unfollowed a brand in the last few days.49 percent said that they never unfollow brands on LinkedIn.21 percent said they will unfollow a brand if the content is repetitive and boring.19 percent said they will unfollow a brand on Facebook if it posts too frequently (more than 6 times per day).22 percent of the respondents said that “images” is the most preferred content type posted by brands.

 

Check out the infographic for more insights.

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2015 Worldwide Trends and Data for Digital, Social and Mobile [Global + 30 Country Reports]

2015 Worldwide Trends and Data for Digital, Social and Mobile [Global + 30 Country Reports] | Digital Media | Scoop.it

The wonderful folks at GlobalWebIndex have been great partners to WeAreSocial over the years, most recently helping them to put together a superlative report on digital stats from around the world.


Look through We Are Social’s comprehensive new Digital, Social and Mobile Worldwide in 2015 report, and it’s clear why fast-growth markets are now so important to digital and social trends: regions such as APAC and LatAm contain online populations which are not only vast in size but which are growing at phenomenal year-on-year rates.

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Mountain View wins the award for longest Online Porn sessions on average for an American city [XXX World 4]

Mountain View wins the award for longest Online Porn sessions on average for an American city [XXX World 4] | Digital Media | Scoop.it

I still wonder why Cupertino’s cousins shows only a disappointing 8:58 stamina… maybe a side effect of “one Apple a day”?

 

Lets’ warm up this freezing traditional Xmas time with a brand new article from my XXX World section.

 

Who last the longest? And yes, there’s plenty of date for countries and cities all over the world!

 

Don’t be scared about the topic, it’s absolutely SFW.

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Social is more important than Search, bigger than most TV networks and deeply interconnected with Mobile

Social is more important than Search, bigger than most TV networks and deeply interconnected with Mobile | Digital Media | Scoop.it

Although it is still relatively new as far as media entities go, BuzzFeed has become one of the leading new-media players, thanks in large part to its command of the social web, an ability to craft viral content and a large fan base among millennials. True to form, the company has created a visually-rich index of facts about its size and reach — numbers which help explain how it was able to raise $50 million in a recent financing round.

As a caveat, it’s worth noting that the presentation is clearly designed to be a sales pitch for the company’s native advertising efforts, and so there are no links to or discussion of any of the data used to compile the charts. Most of the figures come courtesy of the site’s Google Analytics data, or from firms like Nielsen and comScore.

One of the core principles behind BuzzFeed is that social sharing is more important than search, so it’s no surprise that the main driver of traffic (which is estimated to be about 150 million unique visitors per month) is social — in fact, the company says that its social traffic is five times larger than its search traffic.

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