Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand, and 54 percent of readers don't trust sponsored content.
Michael Bowman's insight:
When seeking PR coverage on industry blogs and other types of contextual, informative, and content-driven advertising, we need to find better avenues of working WITH the publishers to ensure we are not abusing readers' trust. We need to find more artful ways of getting our message to a broad audience without being overbearing and pushy, and publishers need to exert more editorial control over the content they publish so no article runs contrary to their established voice and mission statement. Links are still very important, but we need to link intelligently with the reader in mind above all else. And no, banner ads aren't the way to do it either.
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