[Editor's note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog posts we've seen from the experts who are taking part in our ...
Content marketing is an umbrella term that elegantly sums up most of the non-paid internet marketing and smart content driven customer engagement tactics. It's not a new phenomenon and has been around since the early 20th century.
Buyer persona creation is the second step in building an effective inbound marketing campaign. Do you know what your ideal customers REALLY look like? (Buyer persona creation is the second step in building an effective inbound marketing campaign.
Social media is not an option – it is a must!Mobile is growing – users will expect websites and tools that work mobile as well as desktop.You need to pay attention to Google+ – so far, it has been Facebook, Twitter, and Instagram, but you can’t ignore Google!Images, images, images – Images will be the top content and furthest reaching in social media.Video – Vine, Instagram, Google + hangouts, and YouTube will be popular media for getting messages across.Podcasts will continue to grow."
Via Jim Lerman
Google had updated the in-depth articles feature they launched back in August 2013. The new additions, as they announced on Google+, adds more ways to see more in-depth articles within the search results.
So. You think you’ve got yourself a good blog post. You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day. Now it’s time to edit that bad dog — ruthlessly.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.