The bottom line for a business of any size today is that unless we focus on Strategically Harnessing Information Technology (S.H.I.T.) available to us, we will lose our competitive edge. What’s more in today’s information age, we all have to stand out for effective Social Selling of our brand, products and services. In order to do so, we have to be Creative, Reactive, Active and Proactive (C.R.A.P.) at Intelligently Targeting (I.T.) our market place.