Digital Marketing...
Follow
Find
467 views | +0 today
Digital Marketing Unraveled
Digital Marketing Unraveled
Curated by Amy Vance
Your new post is loading...
Your new post is loading...
Rescooped by Amy Vance from MobileWorld
Scoop.it!

Mobile advertising in 2013

Mobile advertising in 2013 | Digital Marketing Unraveled | Scoop.it

Via Màrius Garcia
more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

Is Facebook “broken on purpose” to sell promoted posts?

Is Facebook “broken on purpose” to sell promoted posts? | Digital Marketing Unraveled | Scoop.it
Traffic from fan pages drops as new option to pay for reach appears.
more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

Five Tips for Engaging Customers With Video Ads This Holiday Season (and Most Any Other Time)

Five Tips for Engaging Customers With Video Ads This Holiday Season (and Most Any Other Time) | Digital Marketing Unraveled | Scoop.it

The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study. So it's not surprising that Forrester projects the domestic digital video advertising market to swell from $2 billion in 2011 to $5.4 billion in 2016.


Holiday season marketing will likely account for a good portion of that growth, considering that the holiday season accounts for 25-40% of annual sales for retailers, according to the National Retail Federation. Moreover, even in challenging economic times, online retail sales will account for nearly 25% of retailers' sales this year, eMarketer predicts.

 

You still have a small window of time to enhance your holiday marketing initiatives before shoppers start checking off their wish lists. And the most engaging and effective medium to use with those initiatives is online video advertising.


Here are five tips for smart video ads that will make the most of this holiday season for your online business.

 

more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

Street Campaign Trades Free Shoes for Instagram Photos

Street Campaign Trades Free Shoes for Instagram Photos | Digital Marketing Unraveled | Scoop.it
Montreal-based footwear brand Aldo staged a charming out-of-home campaign in Israel that combined Instagram and free shoes.
more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

Pinterest for business

Pinterest is the new social network that everybody is talking about.
more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

Retail Marketing: 2012 Holiday Spending Predictions | Business 2 Community

Retail Marketing: 2012 Holiday Spending Predictions | Business 2 Community | Digital Marketing Unraveled | Scoop.it
Consumer shopping behavior is heavily influenced by the state of the overall economy.
more...
No comment yet.
Rescooped by Amy Vance from Google+ Local & Local SEO News
Scoop.it!

Competing for the Holy Grail of Local Online Advertising - Publish2 Blog

Competing for the Holy Grail of Local Online Advertising - Publish2 Blog | Digital Marketing Unraveled | Scoop.it

The big innovation that drove the growth of search advertising was creating a competitive marketplace — bidding for the top ad spot, and being able to see what your competitors are doing. There’s arguably no space more competitive than local. Local businesses are fiercely competitive, e.g. bars during Happy Hour on a Friday.

 

The holy grail of online local advertising is harnessing that inherent competition among local businesses and using it to drive advertising volume and ad spending. Competition drives network effects, which is how everything on the web scales.


Via Linda Buquet :: Catalyst eMarketing
more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

23 Tips for Using LinkedIn, Facebook, and Twitter for Business

23 Tips for Using LinkedIn, Facebook, and Twitter for Business | Digital Marketing Unraveled | Scoop.it

With the global economy still slumping, businesses and marketers are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and cost-effective way.


Are you taking advantage of all that the LinkedIn, Facebook, and Twitter platforms offer?


Read these quick tips to double-check what you're doing now and identify what you could do better.


more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

Online Marketing Trends: Social Web : Demographic Influencers in 2012

Online Marketing Trends: Social Web : Demographic Influencers in 2012 | Digital Marketing Unraveled | Scoop.it
The Biggest Influencers across social web...
more...
No comment yet.
Rescooped by Amy Vance from Pinterest
Scoop.it!

Will Facebook Collections Kill Pinterest? | Spin Sucks

Will Facebook Collections Kill Pinterest? | Spin Sucks | Digital Marketing Unraveled | Scoop.it
A new feature for business pages, Facebook Collections, allows users to create wish lists and collect items through the new want and collect buttons.

Via Kelly Lieberman
more...
No comment yet.
Rescooped by Amy Vance from Analytics for the CMO & CIO
Scoop.it!

6 Digital Marketing Trends You Can't Afford to Ignore

6 Digital Marketing Trends You Can't Afford to Ignore | Digital Marketing Unraveled | Scoop.it

Digital marketing is changing the marketing landscape at light speed. There is a new era of online marketing strategies and platforms that are guaranteeing change and innovation in the way customers find us.


Via beyondthearc
more...
No comment yet.
Rescooped by Amy Vance from Entrepreneurship, Innovation
Scoop.it!

5 Digital Marketing Metrics That Matter

5 Digital Marketing Metrics That Matter | Digital Marketing Unraveled | Scoop.it
Here are five metrics that you can use daily in your bid management routine to add nuance to your optimization decisions.

Via Marylene Delbourg-Delphis
more...
No comment yet.
Rescooped by Amy Vance from Pinterest
Scoop.it!

PINTORINOX - The Swiss Army Knife of Pinterest Tools | Social Intelligence

PINTORINOX - The Swiss Army Knife of Pinterest Tools | Social Intelligence | Digital Marketing Unraveled | Scoop.it
A list of useful Pinterest tools you can use to manage and enjoy your Pinterest experience - especially if you use it for business and want to monitor and manage activity.

Via Kelly Lieberman
more...
No comment yet.
Rescooped by Amy Vance from Everything Pinterest
Scoop.it!

Branding 2013: Embrace Pinterest and Show Your Personal Side | Business 2 Community

Branding 2013: Embrace Pinterest and Show Your Personal Side | Business 2 Community | Digital Marketing Unraveled | Scoop.it
As 2012 begins to wind down, it’s becoming clear that 2013 will be the year of personalization for marketers.

Via Allison Tyler
more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

How people consume news in a digital world (infographic) | TechJournal

How people consume news in a digital world (infographic) | TechJournal | Digital Marketing Unraveled | Scoop.it
How people consume news in a digital world (infographic)...
more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

Essential networking apps you should download before attending any conference - allvoices

Essential networking apps you should download before attending any conference - allvoices | Digital Marketing Unraveled | Scoop.it
Essential networking apps you should download before attending any conferenceallvoicesWe've aggregated below the must-have apps for any conference-goer, including the obvious like LinkedIn and Twitter to a business card reader.
more...
No comment yet.
Rescooped by Amy Vance from Everything Pinterest
Scoop.it!

Walmart Takes Green Platform to Pinterest

Walmart Takes Green Platform to Pinterest | Digital Marketing Unraveled | Scoop.it
Brandchannel - always branding. always on.

Via Allison Tyler
more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

5 Consumer Trends You Can't Afford to Ignore This Holiday Season | ClickZ

5 Consumer Trends You Can't Afford to Ignore This Holiday Season | ClickZ | Digital Marketing Unraveled | Scoop.it
What does a retail marketer need to do to ring the registers this holiday season? Part one in a six-part holiday series.
more...
No comment yet.
Rescooped by Amy Vance from Everything Pinterest
Scoop.it!

The Daily Mail beats rivals to achieve most pins on Pinterest

The Daily Mail beats rivals to achieve most pins on Pinterest | Digital Marketing Unraveled | Scoop.it
As readership and ad revenues continue to decline, national newspapers are searching for new ways to attract visits to their sites and monetise content.

Via Allison Tyler
more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

What works in rich media mobile advertising [INFOGRAPHIC]

What works in rich media mobile advertising [INFOGRAPHIC] | Digital Marketing Unraveled | Scoop.it

As all advertising, mobile advertising is all about achieving the desired marketing goals, however simple they might be. You might want the consumers to browse your products, to watch your promo video, to find your store, or to simply just go to your Facebook page where they will learn more about you. But which one of these really works in mobile ads and which one works best? Celtra’s Quarterly Mobile Rich Media Monitor offers some useful insight into the performance of various ad experiences and features and aims to serve as a helpul guide for designing effective rich media mobile ads.


Key learnings

The most popular ad features across all four researched industry verticals (Auto, Retail, Entertainment and Finance) are still video and direct response, which are used in more than a half of all ads. They are both also very engaging – more than 10% of users who entered the ad experience watched the video.

 

Each vertical has its own best-performing feature: car dealership locator works best in Auto, product catalog in Retail, gaming features in Entertainment, and ATM/bank locator in Finance.

 

Social media is extremely effective across all verticals. Users love to share branded content from the ads both on Facebook (8.7%) and Twitter (12.6%). The newer social media services, such as Instagram, are even more engaging – more than 20% of users clicked through to Instagram app.

 

Overall, rich media ads are proving to be exceptionally engaging form of advertising with average engagement rates in the double-digits (12.8%).

 

The future is rich

As mobile advertising ecosystem is entering a mature phase, rich media ads are becoming much more sophisticated and elaborate. While including video is still the first and obvious choice for most brands, they are increasingly leveraging advanced mobile capabilities and ad features, such as location-based services, social media and gaming elements. When designed well and used in the right context, these features drive significantly higher ad performance and create much bigger value for advertisers than traditional static “click-to-site” mobile banners.

more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

Holiday Marketing Tips, Pointers, & Best Practices – Infographic

Holiday Marketing Tips, Pointers, & Best Practices – Infographic | Digital Marketing Unraveled | Scoop.it

Preparing marketing initiatives that really resonate with your shoppers can feel a little overwhelming. After all, you’re trying to please a lot of different types of people who all have their own set of expectations when they shop your brand.

 

Do not fear though, SteelHouse’s Holiday Marketing Tips, Pointers & Best Practices infographic provides important dates and pointers that can help you plan effective and successful marketing campaigns!

 

Start the holiday season off right with these tips!

more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

Keep Up with Online Marketing Trends the Smart Way

Keep Up with Online Marketing Trends the Smart Way | Digital Marketing Unraveled | Scoop.it
Stay ahead of the curve by understanding current online marketing trends and how you can use them to market your business.

 

In the world of online marketing, awareness of the possible routes to take and those paths already traveled is key. As your company broadens its options for online marketing, you will more than likely find a tactic that works well for you, in addition to discovering what does not.

 

Keeping up with what’s going on in promoting your industry means you don’t fall behind. Keeping ahead means you make the competition look like they’re falling behind. By smartly scanning the trends in the digital marketing world and understanding your business’ place within them, you can optimize your efforts and make sure you stay ahead of the curve.

 

Here are some tips and goals to aim for that we think will help you in the current online marketing atmosphere.

more...
No comment yet.
Scooped by Amy Vance
Scoop.it!

Click-Thru Rates are Overrated - PointRoll | Ad Value

Click-Thru Rates are Overrated - PointRoll | Ad Value | Digital Marketing Unraveled | Scoop.it
What's the danger in optimizing campaigns toward click-thru rates?
more...
No comment yet.
Rescooped by Amy Vance from Brand & Content Curation
Scoop.it!

Online Video Advertising to Increase 40% but Big Opportunity is in Original Content - Beet.TV:eMarketer CEO

While onilne video advertising spend will increase by nearly 40 percent this year, the big opportunity for marketers is to create "useful" content, says Geoff Ramsey, CEO and co-founder of eMarketer.

In this interview with Beet.TV, he states: "Marketers need to be in the content business."


Via The New Company
more...
No comment yet.
Rescooped by Amy Vance from The Pinterest Digest by Heaven
Scoop.it!

4 Brands Defying Pinterest Stereotypes to Their Advantage

4 Brands Defying Pinterest Stereotypes to Their Advantage | Digital Marketing Unraveled | Scoop.it
Source The undeniable popularity of Pinterest makes it a great marketing opportunity for businesses, brands, and websites that fit with the visual nature of...

Via EL HAGE Romain
more...
No comment yet.