The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study. So it's not surprising that Forrester projects the domestic digital video advertising market to swell from $2 billion in 2011 to $5.4 billion in 2016.
Holiday season marketing will likely account for a good portion of that growth, considering that the holiday season accounts for 25-40% of annual sales for retailers, according to the National Retail Federation. Moreover, even in challenging economic times, online retail sales will account for nearly 25% of retailers' sales this year, eMarketer predicts.
You still have a small window of time to enhance your holiday marketing initiatives before shoppers start checking off their wish lists. And the most engaging and effective medium to use with those initiatives is online video advertising.
Here are five tips for smart video ads that will make the most of this holiday season for your online business.
The big innovation that drove the growth of search advertising was creating a competitive marketplace — bidding for the top ad spot, and being able to see what your competitors are doing. There’s arguably no space more competitive than local. Local businesses are fiercely competitive, e.g. bars during Happy Hour on a Friday.
The holy grail of online local advertising is harnessing that inherent competition among local businesses and using it to drive advertising volume and ad spending. Competition drives network effects, which is how everything on the web scales.
Digital marketing is changing the marketing landscape at light speed. There is a new era of online marketing strategies and platforms that are guaranteeing change and innovation in the way customers find us.
Essential networking apps you should download before attending any conferenceallvoicesWe've aggregated below the must-have apps for any conference-goer, including the obvious like LinkedIn and Twitter to a business card reader.
As all advertising, mobile advertising is all about achieving the desired marketing goals, however simple they might be. You might want the consumers to browse your products, to watch your promo video, to find your store, or to simply just go to your Facebook page where they will learn more about you. But which one of these really works in mobile ads and which one works best? Celtra’s Quarterly Mobile Rich Media Monitor offers some useful insight into the performance of various ad experiences and features and aims to serve as a helpul guide for designing effective rich media mobile ads.
The most popular ad features across all four researched industry verticals (Auto, Retail, Entertainment and Finance) are still video and direct response, which are used in more than a half of all ads. They are both also very engaging – more than 10% of users who entered the ad experience watched the video.
Each vertical has its own best-performing feature: car dealership locator works best in Auto, product catalog in Retail, gaming features in Entertainment, and ATM/bank locator in Finance.
Social media is extremely effective across all verticals. Users love to share branded content from the ads both on Facebook (8.7%) and Twitter (12.6%). The newer social media services, such as Instagram, are even more engaging – more than 20% of users clicked through to Instagram app.
Overall, rich media ads are proving to be exceptionally engaging form of advertising with average engagement rates in the double-digits (12.8%).
The future is rich
As mobile advertising ecosystem is entering a mature phase, rich media ads are becoming much more sophisticated and elaborate. While including video is still the first and obvious choice for most brands, they are increasingly leveraging advanced mobile capabilities and ad features, such as location-based services, social media and gaming elements. When designed well and used in the right context, these features drive significantly higher ad performance and create much bigger value for advertisers than traditional static “click-to-site” mobile banners.
Preparing marketing initiatives that really resonate with your shoppers can feel a little overwhelming. After all, you’re trying to please a lot of different types of people who all have their own set of expectations when they shop your brand.
Do not fear though, SteelHouse’s Holiday Marketing Tips, Pointers & Best Practices infographic provides important dates and pointers that can help you plan effective and successful marketing campaigns!
Start the holiday season off right with these tips!
Stay ahead of the curve by understanding current online marketing trends and how you can use them to market your business.
In the world of online marketing, awareness of the possible routes to take and those paths already traveled is key. As your company broadens its options for online marketing, you will more than likely find a tactic that works well for you, in addition to discovering what does not.
Keeping up with what’s going on in promoting your industry means you don’t fall behind. Keeping ahead means you make the competition look like they’re falling behind. By smartly scanning the trends in the digital marketing world and understanding your business’ place within them, you can optimize your efforts and make sure you stay ahead of the curve.
Here are some tips and goals to aim for that we think will help you in the current online marketing atmosphere.