Marketing has changed and is constantly changing. It’s because the marketplace continues to evolve. Some tactics that worked a treat only a few years ago just don’t cut it anymore. Social media marketing has become widely accepted as a necessary marketing strategy.
However I see businesses every day using old school marketing tactics on social media. If you want to get it right, there are 4 things your social media marketing strategy needs to succeed.
When deciding on your content, remember that the purpose of the content should be to help your audience solve a problem, entertain them, and provide valuable insights.
Now that your content has achieved the desired result the conversation begins. This is where it starts to get social. When you get a response to a post, have a chat. Get to know your audience and let them get to know you and your brand.
Relationships are everything in social media. When you really get to know your audience, clients, prospects and peers you will become part of the community. If you really get it right you’ll even start your own.
Not everyone you are trying to reach through social media is a customer. Of course connecting with new and existing clients is important. However some of the most important connections you will make are influential people in your social circles. More often than not the new clients will find your content through a social media interaction with one of your influential connections.
by Matt Crawford
Via Ivo Nový, Sébastien Carensac