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Rescooped by sophiedesc from Transmedia: Storytelling for the Digital Age
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Transmedia - The Way of the Future

Transmedia - The Way of the Future | Digital Marketing Trends & Insights | Scoop.it
Movienomics writer Rivers discusses transmedia storytelling, why it's going to be the way of the future and provides examples of successful campaigns.

Via The Digital Rocking Chair
sophiedesc's insight:

Great Introduction and Best Practices of Transmedia Storytelling! 

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The Digital Rocking Chair's curator insight, June 27, 2013 3:54 AM

An introduction to transmedia and a fun read as well.

Pam Colburn Harland's curator insight, June 27, 2013 7:43 AM

Funny/cool/informative article about transmedia. I love this idea for teaching Shakespeare (and other complex literary texts) to high school students. Tell the story through a variety of formats.

Rob Erickson's curator insight, July 2, 2013 3:49 PM

The way this guy writes makes reading the article fun. More please.

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Digital Marketing Trends & Insights
Featuring the emerging Digital & Consumer Trends that are shaping the future incl. Marketing Insights & Industry Research/Reports.
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Rescooped by sophiedesc from Consumer Behavior in Digital Environments
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How Men and Women Use Mobile and Social Media Differently (Infographic)

How Men and Women Use Mobile and Social Media Differently (Infographic) | Digital Marketing Trends & Insights | Scoop.it

As the old saying goes, men are from Mars and women are from Venus.

An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.

 

For example, men are more likely to use social media for business and dating, whereas women are more likely to use it for relationships, sharing and entertainment.

 

But the differences don't end there.

 

Did you know that men prefer quick access to deals and information on social media, whereas women would rather have an encounter with a brand? And while only 18 percent of men will follow an organization for deals, 71 percent of women will.

 

But there are some aspects of social media on which both genders agree: Both enjoy social media ads that are funny or feature celebrity endorsements. (Hey, it's something, right?)

 

Learn more about how men and women use social media in the infographic. 


Via Russ Merz, Ph.D.
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LuceCEM's curator insight, April 24, 7:54 AM

Interesante artículo sobre las diferencias en el Uso del `Social Media´ entre hombres y mujeres

Mai Lam's curator insight, April 27, 5:59 AM

This article states that women and men have different ways of using social media and mobile. It reveals women tend to rely on social media and mobile for relationship, sharing and entertainment purposes where as men use social media for business and dating reasons. Furthermore, Men are more likely to scan coupons or QR codes than women, in contrast, women tend to follow a brand for deals/sales. This article is relevant to IMC as it can be a source or an idea for a company to focus on a targeted market where they can endorse their products or services instead of aiming for a broad market. 

Inside Market Strategy's curator insight, May 16, 5:38 PM

Very interesting.

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Et vous, quelle est votre Intime Conviction ?

Et vous, quelle est votre Intime Conviction ? | Digital Marketing Trends & Insights | Scoop.it
Retour sur le lancement du premier projet fiction Bi-media de la chaine franco-allemande Arte, lancé depuis le 10 février en partenariat avec Maha Productions et l’agence digitale Supergazol...
sophiedesc's insight:

Arte, la chaîne précurseur du Transmédia 

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Why Google’s latest acquisition could be good for the whole online ad industry

Why Google’s latest acquisition could be good for the whole online ad industry | Digital Marketing Trends & Insights | Scoop.it
Half the ads on the internet are never seen by anybody, according to ComScore, a web traffic measurement company. And of those ads that are seen, it's not clear how many are seen by human beings. Last year, the London-based start-up Spider.io, which tracks ad fraud, revealed a network of 120,000 infected computers (paywall) that together "viewed" ads...
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News: Mobile Trends to Keep In Mind

News: Mobile Trends to Keep In Mind | Digital Marketing Trends & Insights | Scoop.it
TweetBe Sociable, Share! Tweet Related columns: Growing Forces in Mobile Tweet  As seen last week in Barcelona, the mobile industry is red hot. The media sector will have to work harder to capture its share of that growth.
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De quelle tribu êtes vous ?

De quelle tribu êtes vous ? | Digital Marketing Trends & Insights | Scoop.it
[Bonus We Demain n°5] L’émergence et le développement rapide de groupes unis par affinités électives – culturelles, politiques, cybernétiques ou autres – constituent un phénomène significatif du changement de société en marche.
sophiedesc's insight:

Créatifs culturel, twittos, indigné, cyberpunk, slasher, transitioner, 

TED speaker , slower, hacker, wwoofer, compacter, couchsurfer ou permaculteur : et vous, de quelle tribu êtes-vous ? 

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The Top 20 Most Expensive Keywords in Google AdWords Advertising | WordStream

The Top 20 Most Expensive Keywords in Google AdWords Advertising | WordStream | Digital Marketing Trends & Insights | Scoop.it
Learn the top 20 most expensive keywords. These keyword categories have the highest costs per click (CPC) in Google AdWords advertising.

Via Alexandre Guapyassu
sophiedesc's insight:

I'm glad we aren't not in the insurance sector...! ;) 

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Social Media Marketing: The ROI is Not MIA | Mobile Marketing Watch

Social Media Marketing: The ROI is Not MIA | Mobile Marketing Watch | Digital Marketing Trends & Insights | Scoop.it
sophiedesc's insight:

Social Marketers, it's time to focus on your high-potential mobile users! Why? Take a quick look at this infographic:

 

Mobile users share nearly twice as often as desktop usersMobile Twitter users are 79% more likely to be on Twitter several times per dayFacebook already has 16% market share of global mobile advertising

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A Field Guide to Procrastinators - in a Digital World

A Field Guide to Procrastinators - in a Digital World | Digital Marketing Trends & Insights | Scoop.it

"A Field Guide to Procrastinators" is a webcomic by Twenty Pixels that displays the "many types of procrastinators that are out there."

sophiedesc's insight:

I think I might buy the "Internet researcher" combined with the "Snacker" Mug. ;)

What about you? 

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Some stats about mobile

Here are some useful / scary / interesting stats about mobile. Feel free to pepper your presentations and conversations with them to show everyone you know what you're talking about

sophiedesc's insight:

Omnichannel Customer Engagement is now a Must: 

 

Multi-Screening: "90% of people move between devices to accomplish a goal, whether that's on smartphones, PCs, tablets or TVs. "

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How the SMAC Stack is Driving Innovation and Productivity

How the SMAC Stack is Driving Innovation and Productivity | Digital Marketing Trends & Insights | Scoop.it

There’s a new wave of technology and computing that we at Ayantek believe offers revolutionary opportunities for organizations to drive customer engagement, innovation and business productivity. This new wave is what we’re calling the SMAC Stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies. Our belief is that organizations who conceptualize these four technologies together as a “stack” will have access to exponential growth opportunities not unlike those seen by early adopters in the PC and internet revolutions.


Via The Ayantek Team
sophiedesc's insight:

"Embrace" this new acronym of the mobile world:

"SMAC" means "Social, Mobile, Analytics and Cloud" ! ;)

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The Ayantek Team's curator insight, October 3, 2013 2:08 PM

Our AVP Brett Borgeson's guest blog for MITX in anticipation of our SMACdown event at this year's FutureM conference. 

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Infographic: 30 Marketing Statistics You Shouldn't Miss - Marketing Technology Blog

Infographic: 30 Marketing Statistics You Shouldn't Miss - Marketing Technology Blog | Digital Marketing Trends & Insights | Scoop.it

Any infographic that brings marketers back to the core of their efforts is really powerful. 

Optimind has put together this snapshot of 30 digital marketing statistics to keep in mind with your online marketing and ecommerce presence.

sophiedesc's insight:

- "Blogs are 63% more likely to influence purchase decisions than magazines",

- "Using videos on landing pages can increase conversions by 86%"


& 28 more significant statitics you have to know when it come to digital marketing ! 

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12 Simple Ways Marketers Can Humanize Their Brand

12 Simple Ways Marketers Can Humanize Their Brand | Digital Marketing Trends & Insights | Scoop.it
Learn how you can use your inbound marketing to humanize your brand.
sophiedesc's insight:

Quite inspiring: a delighting post from Hubspot's blog listing some advice and tactics to make your Brand more human in a digital world. 

The key word? INTERACTION ! 

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Rescooped by sophiedesc from Institut de l'Inbound Marketing
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L'inbound marketing expliqué à ta mère - Le JCM | Community Manager

L'inbound marketing expliqué à ta mère - Le JCM | Community Manager | Digital Marketing Trends & Insights | Scoop.it
Tu as toujours eu du mal à expliquer ton job ou à parler de ce concept passionnant ? L'inbound marketing expliqué à ta mère vise à résoudre ce problème.

Via Jerome D. Simon
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Jerome D. Simon's curator insight, October 23, 2013 1:13 PM

l'inbound marketing sans prise de tête, beaucoup d'humour et...de vrai dans tout ça !

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Bilan Internet 2013 par Médiamétrie : l'internaute ultra connecté / exposé / engagé

Bilan Internet 2013 par Médiamétrie : l'internaute ultra connecté / exposé / engagé | Digital Marketing Trends & Insights | Scoop.it

Bilan Internet 2013 par Médiamétrie : ultra-connectivité et explosion du mobile

sophiedesc's insight:

Médiamétrie publie son bilan d'internet en 2013 et souligne l'ultra-connectivité des internautes et l'explosion des tablettes et des smartphones. Voici ce qu'il fallait en retenir du bilan 2013 en France : la tablette a connu une progression de 105% en un an et on compte aujourd'hui 8 millions d'utilisateurs, on comptait 26.2 millions d'utilisateurs de smartphone, soit 62% des personnes équipées d'un mobile, 8 sur 10 des foyers possèdent au moins un ordinateur et 3 sur 10 plusieurs, on comptait 43.2 millions d'internautes, 27 millions de mobinautes et 11.2 millions de "tablobautes"...

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Laurent Alexandre : "La stratégie secrète de Google apparaît…" - leJDD.fr

Laurent Alexandre : "La stratégie secrète de Google apparaît…" - leJDD.fr | Digital Marketing Trends & Insights | Scoop.it
INTERVIEW - Laurent Alexandre, expert en technologies du futur, analyse le nouveau rôle de Google dans nos vies et dans nos sociétés.
sophiedesc's insight:

Google, ou l'intelligence artificielle en marche ! 

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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC] | Digital Marketing Trends & Insights | Scoop.it

Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Which network is right for you?

Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.


Via Justin Menard, Lauren Moss
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ConfluenceSocialMarketing's curator insight, January 25, 10:34 AM

Great infographics on the various networks.

Ewa Sulima's curator insight, January 28, 5:34 AM

Brief and clear! Worth taking a glance!

Siri Anderson's curator insight, February 1, 9:14 AM

What if these were stats instead about "number of children immunized," "mentoring hours," "released prisoners education opportunities." sigh

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The 7 Types of Digital Marketer

The 7 Types of Digital Marketer | Digital Marketing Trends & Insights | Scoop.it
Check out this funny infographic on the 7 types of digital marketer.

 

Social media has disrupted quite a few fields, becoming an integral part of many of them, such as journalism or marketing. And professionals in these fields have had to adapt, or, perhaps, perish. But everybody has a different way of using social media in the digital marketing world — and his or her unique own style

sophiedesc's insight:

Check out these 7 types of digital marketer - with some interesting social media stats inlcuded ! 

E-artiste, social media master, beta-tester, marketing megaphone, old-school advertiser or snarky marketer : which one are you?

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Vidéo – quand une agence se moque de la publicité

Vidéo – quand une agence se moque de la publicité | Digital Marketing Trends & Insights | Scoop.it
Les agences de publicité sont supposées être créatives. C’est du moins cette créativité toute théorique qu’elles vendent à prix d’or à leurs clients.
sophiedesc's insight:

Un peu d'autocritique, ça fait du bien... et ça fait le buzz ! 

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Is Ireland's tech boom a miracle or a mirage? How governments can -- and can't -- build a tech economy

Is Ireland's tech boom a miracle or a mirage? How governments can -- and can't -- build a tech economy | Digital Marketing Trends & Insights | Scoop.it
Ireland’s government is pulling out all the stops to brand the country as a hotbed of technology. But marketing alone is not enough for Ireland — or any other country — to create a lasting tech sector.
sophiedesc's insight:

"Ireland is proud to point to the arrival of Google and other tech giants, whose new corporate offices now employ thousands in the country. But not everyone is convinced that the country has created a real tech ecosystem"

...

> What do you think? 

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Culture RP » Usages et pratiques de Twitter en France

Culture RP » Usages et pratiques de Twitter en France | Digital Marketing Trends & Insights | Scoop.it

Le Pôle AURA MUNDI – veille et analyse du web – de l’Argus de la presse présente les résultats de son enquête exclusive sur les usages et les pratiques de Twitter en France réalisée par Ipsos/CGI.


Via Luc Deleplanque
sophiedesc's insight:

"5% seulement des Français détiennent un compte Twitter et l’utilisent actuellement. - et la très grande majorité des Français n’a jamais eu de compte Twitter (89%)."

 

On peut donc voir le verre à moitié vide - ou à moitié plein:

Twitter ne rencontre qu'un succès limité en France - mais détient par là-même encore un gros potentiel de développement auprès des internautes français ! :)

 

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Jean-Luc KRIEGEL's curator insight, November 17, 2013 4:47 AM

Culture RP » Usages et pratiques de Twitter en France

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Différence entre réseaux sociaux et médias sociaux

Différence entre réseaux sociaux et médias sociaux | Digital Marketing Trends & Insights | Scoop.it
Quelle est la différence entre médias sociaux et réseaux sociaux ? La réponse claire dans notre article du blog Kinoa !
sophiedesc's insight:

A LIRE: un rappel bien utile de la définition exacte des "médias sociaux" et "réseaux sociaux", les deux termes étant bien souvent employés sans distinction aucune sur la toile. Et pourtant: 

 

"Les réseaux sociaux ne constituent qu’une partie (certes non négligeable) des médias sociaux, sans pour autant les résumer : les blogs, les forums de discussions ou les wikis, par exemple, appartiennent aux médias sociaux mais diffèrent des réseaux sociaux."

 

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Dis-moi comment tu tweetes, je te dirai qui tu es

Dis-moi comment tu tweetes, je te dirai qui tu es | Digital Marketing Trends & Insights | Scoop.it

Une étude a mesuré le profil des utilisateurs de Twitter. Selon leur utilisation du réseau, on distingue plusieurs profils, comme les "intimistes", les "chatteurs" ou -cible prisée- les" influenceurs". Quel profil est le vôtre ?

sophiedesc's insight:

Wow, seuls 5% de Twittos actifs, c'est peu pour une entrée en bourse à près de 2 milliards de dollars, valorisée 20 fois le CA de Twitter...! 

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Top Content Marketing Tactics - For B2C Marketers, Social Media Tops Content Marketing Efforts

Top Content Marketing Tactics - For B2C Marketers, Social Media Tops Content Marketing Efforts | Digital Marketing Trends & Insights | Scoop.it
Content marketing among B2C marketers has made the transition from buzzword to widely accepted practice with impressive alacrity.
sophiedesc's insight:

"B2C marketers also heavily rely on social media other than blogs to get their message out"

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Rescooped by sophiedesc from La com des PME dynamiques
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Les marques, Twitter et Facebook... le grand malentendu

Les marques, Twitter et Facebook... le grand malentendu | Digital Marketing Trends & Insights | Scoop.it

Avoir plein de fans et de followers c'est bien... mais ça sert à quoi ? Construire la marque ? Sa notoriété ? Augmenter les ventes ? À y bien regarder, il semblerait que ces sujets soient très peu traités par les grandes entreprises, voire même oubliés...


Via C-Marketing
sophiedesc's insight:

A lire  pour ne pas oublier "l'un des préceptes du marketing : le lien crée la fidélité"  - Chiche ! 

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C-Marketing's curator insight, October 28, 2013 2:37 PM

Enfin un billet intelligent sur l'intérêt des réseaux sociaux pour les marques! A lire et relire ... pour ensuite adapter les pratiques bien sûr!

Attraptemps's curator insight, October 29, 2013 5:29 AM

Et vous, où en êtes vous de votre communication sur les réseaux sociaux ?

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Blogo : le référencement m'a tuer ! Comment le référencement étouffe la blogosphère

Blogo : le référencement m'a tuer ! Comment le référencement étouffe la blogosphère | Digital Marketing Trends & Insights | Scoop.it

Oui, vous aurez bien compris : ce sera mon point de vue sur une lente dérive. Pas nouvelle du tout, tant nous en sommes au point de constater le naufrage.

C'est bien du référencement qu'il s'agit ici encore, c'est bien là ma spécialité. Le métier évolue et les corrélations entre les indices sociaux et le linking se resserrent, laissant ainsi les netlinkers fous à leurs utopies, les écrivains à leurs kilomètres de prose. Le SEO devient total, global, et d'autant plus "naturel" que sa meilleure pratique confine au bon sens le plus évident. Réfléchir, rédiger, partager. Et optimiser.


Via Médélia Alladaye
sophiedesc's insight:

La course effrénée au référencement provoquera-t-elle l'avènement d'une aire de blogs stéréotypés? A suivre... 

 

Pour le SEO, "la thématique est la clé de tout. Que les blogs et les médias web devaient avoir un profil sémantique bien rangé dans les cases, avec une grosse étiquette collée dessus. Parler d'écologie ou de cuisine sur un blog high-tech, c'est louche pour Google." 

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