Digital Marketing Trends for Small Business
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Twitter Analytics: 3 Tools that Track and Measure Your Success

Twitter Analytics: 3 Tools that Track and Measure Your Success | Digital Marketing Trends for Small Business | Scoop.it

Every business should be tapping into Twitter’s enormous potential for increasing brand authority and gaining qualified leads especially of people with a need for your product or service.


There are currently more than 1 million Twitter apps and using the right ones will increase your chances of success with this unique social network. There are Twitter tools that help promote your blog, other tools that manage your time on Twitter and of-course tools for measurement and metrics.You can track, monitor and measure your progress with several tools such as Twitter Counterand Twitonomy. Here are 3 of my favorite Twitter tools...


Via Jeff Domansky
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Jeff Domansky's curator insight, September 24, 2013 2:00 PM

Three Twitter tools you will definitely use: Twitter Analytics, Followerwonk and Commun.it.

UnkleFrank's curator insight, September 24, 2013 2:03 PM

For all you Twitter marketing maniacs! Very nicely done article explaining what's what. Highly recommended.

Dotty Scott's curator insight, September 26, 2013 11:41 AM

I will be looking into these tools...stay tuned.

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Infographic: The five most important SEO tactics?

Infographic: The five most important SEO tactics? | Digital Marketing Trends for Small Business | Scoop.it
This is an interesting infographic. The consensus opinion that I’ve read from most SEOs is that link building is still the most valuable SEO pursuit, but I

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Resclaims's comment, September 11, 2013 2:52 PM
More basic than interesting. It's the execution that is key as not everyone (even those whose job is doing this FT like mine), does EVERYTHING on the list. But, as in retail, you make room for the important stuff and not excuses.
Aditya Khanna's comment, September 12, 2013 3:35 AM
Nice one i must say. But i would say that Forums are good way to build authority. Even Rand (From Moz) participate in SERT and other forums
Aditya Khanna's comment, September 12, 2013 3:37 AM
One important thing you missed was to influence the authority people in social media
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Facebook News Feed Algorithm Change: No More Memes or Asking for Likes

Facebook News Feed Algorithm Change: No More Memes or Asking for Likes | Digital Marketing Trends for Small Business | Scoop.it
Facebook has announced that they are tweaking the News Feed algorithm to reward quality content. What does this mean for you and your Page? I explore.
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Updating Stuff: Social Media Marketing Tactics That Are Still Effective

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A Social-Media Marketing Primer Even Your Mom Can Handle

A Social-Media Marketing Primer Even Your Mom Can Handle | Digital Marketing Trends for Small Business | Scoop.it
Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
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How Facebook’s Newsfeed and Insights Are Changing the Way #SocialMedia Marketers Work

How Facebook’s Newsfeed and Insights Are Changing the Way #SocialMedia Marketers Work | Digital Marketing Trends for Small Business | Scoop.it
By focusing on understanding the demographics and desires of your brand’s audience, you’ll be better able to create high quality posts that will result in increased engagement with your brand on Facebook.
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Understanding the Art Of Social Network Marketing

Understanding the Art Of Social Network Marketing | Digital Marketing Trends for Small Business | Scoop.it
Social network marketing is a relatively new concept that has come up over the last five or so years and has really become popular not just with marketers but with almost everyone who accesses the internet.
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Should Social Media Marketing Be Entertaining?

Should Social Media Marketing Be Entertaining? | Digital Marketing Trends for Small Business | Scoop.it
Understanding consumer behavior is crucial to building a successful social media marketing campaign.
Darren Cox's insight:

Entertaining. Yes! But it should also have relevancy to you and your overall message. In my humble opinion that is. 

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5 Ways to Use Video to Improve Your Social Media Marketing | Social Media Examiner

5 Ways to Use Video to Improve Your Social Media Marketing | Social Media Examiner | Digital Marketing Trends for Small Business | Scoop.it
Social media gives more video options: Here are the new ways you can use videos within your social media marketing strategy.
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How Facebook’s Newsfeed and Insights Are Changing the Way #SocialMedia Marketers Work

How Facebook’s Newsfeed and Insights Are Changing the Way #SocialMedia Marketers Work | Digital Marketing Trends for Small Business | Scoop.it
By focusing on understanding the demographics and desires of your brand’s audience, you’ll be better able to create high quality posts that will result in increased engagement with your brand on Facebook.
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Marketing Strategy Must Include a Solid Website, a Good Social Media Campaign and Great Content - Business 2 Community

Marketing Strategy Must Include a Solid Website, a Good Social Media Campaign and Great Content - Business 2 Community | Digital Marketing Trends for Small Business | Scoop.it
Marketing Strategy Must Include a Solid Website, a Good Social Media Campaign and Great… http://t.co/MdK3vmjbWc
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5 Mobile Trends Marketers Need To Know About

5 Mobile Trends Marketers Need To Know About | Digital Marketing Trends for Small Business | Scoop.it
Given that we are a little more than halfway through the year, it feels like it’s the right time to take a step back and look at some of the key trends happening in the mobile space.
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3 Tips for Getting Your Team on Board with Social Media and Blogging

3 Tips for Getting Your Team on Board with Social Media and Blogging | Digital Marketing Trends for Small Business | Scoop.it
Today's guest post is from my friend Kimberly Snyder, marketing coordinator at Stauffers of Kissel Hill. Sometimes it can be a challenge to get your team to support social media marketing. Either t...
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How to Use Google+ for Social Media Contests

How to Use Google+ for Social Media Contests | Digital Marketing Trends for Small Business | Scoop.it
Here's how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.
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Wicked Local Wayland : How Much Time Does Social Media Marketing Really Take?

Wicked Local Wayland : How Much Time Does Social Media Marketing Really Take? | Digital Marketing Trends for Small Business | Scoop.it
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Digital marketing maturity: the race is on

Digital marketing maturity: the race is on | Digital Marketing Trends for Small Business | Scoop.it
Social media offer companies new ways of interacting with their customers, but few have got to grips with it.
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To Do or Not to Do Social Media Marketing - That is the Question! - Business 2 Community

To Do or Not to Do Social Media Marketing - That is the Question! - Business 2 Community | Digital Marketing Trends for Small Business | Scoop.it
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Video App Use in Mobile Marketing: Guide to Instagram & Vine

Video App Use in Mobile Marketing: Guide to Instagram & Vine | Digital Marketing Trends for Small Business | Scoop.it
Video app use for mobile marketing requires the development of a robust Vine or Instagram strategy.
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9 Tips for Creating Effective Social Media Contests

9 Tips for Creating Effective Social Media Contests | Digital Marketing Trends for Small Business | Scoop.it
I see a lot of businesses using social media as a means of administering contests, some doing a good job, others not so good. And of course don't get me started on those businesses (and consultants...
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Why Social Media Is So Addictive (And Why Marketers Should Care)

Why Social Media Is So Addictive (And Why Marketers Should Care) | Digital Marketing Trends for Small Business | Scoop.it
Has the hype about social media turning us all into narcissists, egomaniacs and internet drug-addicts run its course? I doubt it. A quick search on Google and you’ll find hundreds of articles warning us of the “drug” that is social media..
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6 Tips to Increase Your Facebook EdgeRank and Exposure | Social Media Examiner

6 Tips to Increase Your Facebook EdgeRank and Exposure | Social Media Examiner | Digital Marketing Trends for Small Business | Scoop.it
Find out what Facebook's Edgerank is, what it means to you and how to get your Facebook updates to appear in "Top News" feeds.
Darren Cox's insight:

#edgerank socialites need to pay attention! Share these tips with other social pro's!

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How SMBs Can Improve Content and Social Media Marketing Strategies

How SMBs Can Improve Content and Social Media Marketing Strategies | Digital Marketing Trends for Small Business | Scoop.it
Social media is an important part of small and medium sized business (SMB) marketing strategies and these organizations should be making sure that content and knowledge come first..
Darren Cox's insight:

Content and interaction reign supreme!

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Marketing Trends 2013: Mid-Year Review | SixEstate

Marketing Trends 2013: Mid-Year Review | SixEstate | Digital Marketing Trends for Small Business | Scoop.it
How are consumers using digital media? Several recent reports provide a fresh look at the trends that are now influencing marketing strategies.
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6 Steps to Proving Your Worth: Social Marketing ROI

6 Steps to Proving Your Worth: Social Marketing ROI | Digital Marketing Trends for Small Business | Scoop.it
Tired of being asked where the ROI in social marketing is? Follow these 6 steps to social marketing metric greatness.
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