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8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral

8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral | Digital Marketing Trends | Scoop.it
Ask any North-American male aged 17-30 whether he's heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’
Peg Corwin's insight:

"Dollar Shave Club didn’t have a unique product. Razors are everywhere. Still, they developed a unique value proposition around their products and made sure to keep that front and center throughout their content marketing campaigns."  Quite a remarkable story.

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Peg Corwin's curator insight, January 24, 8:43 PM

Dollar Shave Club's content marketing case study.  Worth a read.

Digital Marketing Trends
Discussion of emerging marketing trends, including streaming video, Snapchat and whatever else comes next.
Curated by Peg Corwin
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How to Repurpose Content for Your Blog and Beyond: A Plan for Creators 

How to Repurpose Content for Your Blog and Beyond: A Plan for Creators  | Digital Marketing Trends | Scoop.it
Do you struggle with publishing to your marketing channels on a regular basis? Discover how to use one content idea to produce video, audio, and blog posts.
Peg Corwin's insight:

Social marketers, build reach with blog content, engagement with video and attention with audio. Learn how their creation can be integrated and their production streamlined.

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 "The End of Advertising" by Andrew Essex

 "The End of Advertising" by Andrew Essex | Digital Marketing Trends | Scoop.it
Marketing Book Podcast interview with Andrew Essex, author of "The End of Advertising."
Peg Corwin's insight:

"Advertising has to BE the thing, and not the thing that sells the thing."  Provocative podcast about ad blockers and more...

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Save 8 Days a Year with These Keyboard Shortcuts for Social Media Managers

Save 8 Days a Year with These Keyboard Shortcuts for Social Media Managers | Digital Marketing Trends | Scoop.it
Using keyboard shortcuts can save you up to eight workdays per year! Here are all the top social media keyboard shortcuts you need to know.
Peg Corwin's insight:

Facebook, Twitter, LinkedIn & Instagram power users, check out these keyboard shortcuts.

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How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms

How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms | Digital Marketing Trends | Scoop.it
Learn how to craft compelling videos for multiple social networks.
Peg Corwin's insight:

Video best practices for Facebook, Instagram, Twitter and YouTube. "Video isn't optional."

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7 Click-worthy Email Signature Examples (& How to Make Them Work for You)

7 Click-worthy Email Signature Examples (& How to Make Them Work for You) | Digital Marketing Trends | Scoop.it
What message does your email signature convey?
Peg Corwin's insight:

Make your email signature slicker by looking at these examples. Did you know Hubspot has a free tool to do this?

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5 Insider Tips On How To Effectively Manage Micro-Influencers

5 Insider Tips On How To Effectively Manage Micro-Influencers | Digital Marketing Trends | Scoop.it
Running successful micro-influencer campaigns is no easy task. Here's what I learnt from managing 10,000+ micro-influencers at CrewFire.
Peg Corwin's insight:

Using Micro-influencers to promote your business in social?  Or thinking about it?  Check these best practices for dealing with them.

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Visual Content and Social Media Marketing: New Research 

Visual Content and Social Media Marketing: New Research  | Digital Marketing Trends | Scoop.it
Wondering how important visuals are in your social media posts? Discover new research and insights on the types of visual content marketers are focusing on.
Peg Corwin's insight:

Guess what. Marketers are not producing visuals that get the most engagement.  Because it's hard and time-consuming.

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Clips - A New Video App for IOS

Clips - A New Video App for IOS | Digital Marketing Trends | Scoop.it
Introducing Clips, a new iOS app that lets you easily make fun, shareable videos.
Peg Corwin's insight:

Create short videos on your IOS devices. It's quick and easy with Apple slickness and sophistication. Fun too!

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How to Leverage User-Generated Content in Your Marketing Strategy

How to Leverage User-Generated Content in Your Marketing Strategy | Digital Marketing Trends | Scoop.it
Learn why your content marketing efforts need user-generated content, and how to get the most value from your community.
Peg Corwin's insight:

To get user-generated content you can use in your marketing, learn how to encourage users to create value. "First, you need to give them a reason to become part of your community. You need to make them WANT to be part of the "squad." 

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2017 Social Media Marketing Industry Report : Social Media Examiner

2017 Social Media Marketing Industry Report : Social Media Examiner | Digital Marketing Trends | Scoop.it
In our ninth-annual social media study, more than 5,700 marketers reveal where they will focus their social media efforts.
Peg Corwin's insight:

Social media marketers, learn what your competitors are doing in this 2017 report.  Teasers: 62% think Facebook is the most important social platform, but 40% do NOT know if if it is working.

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50 Essential Social Media Advertising Stats

50 Essential Social Media Advertising Stats | Digital Marketing Trends | Scoop.it
Social media marketers! The internet is full of data, so we've pull the top social media advertising stats around just for you.
Peg Corwin's insight:

2017 Social Ad Stats by channel, with summary takeaways. Some interesting gems in here: "Instagram is a perfect channel if you run an e-commerce store, as most Instagram users tend to act after looking at an advertisement."

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7 Social Media Metrics Marketers Should Track : Social Media Examiner

7 Social Media Metrics Marketers Should Track : Social Media Examiner | Digital Marketing Trends | Scoop.it
Wondering which social media tactics are paying off? Discover seven social media metrics to help you gauge your marketing's effectiveness.
Peg Corwin's insight:

Social media marketers, you should measure discoverability, engagement, impact, sentiment, internal engagement, conversions, and ROI of social.  Learn how here.

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How to Get Thousands of Leads from Quora in Five Months

How to Get Thousands of Leads from Quora in Five Months | Digital Marketing Trends | Scoop.it
The exact blueprint for driving traffic from Quora to your site.
Peg Corwin's insight:

Want more business leads?  Have you tried the question and answer site called Quora?  Here's a strategic guide to generating leads from the underused platform.

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Social Customer Care: Apps and Processes for Success 

Social Customer Care: Apps and Processes for Success  | Digital Marketing Trends | Scoop.it
Social Media Marketing Podcast 254. In this episode Dan Gingiss explores social customer care, tools to make it easier, and much more.
Peg Corwin's insight:

Customer service people, learn how to use social media to provide "customer care."  Find tools to help too.

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How to Build a Successful Social Media Marketing Plan 

How to Build a Successful Social Media Marketing Plan  | Digital Marketing Trends | Scoop.it
Wish you had a better plan for your social media marketing initiatives? Discover how to pursue and track your progress for 4 social media marketing goals.
Peg Corwin's insight:

A good social media plan often has these 4 goals -- build awareness, get traffic and leads, build a community and listen to your audience.

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YouTube SEO: How to Optimize Videos for YouTube Search

YouTube SEO: How to Optimize Videos for YouTube Search | Digital Marketing Trends | Scoop.it
Learn about the seven most important things to optimize for YouTube search.
Peg Corwin's insight:

To optimize a YouTube video for search, use keywords in the title, description, tags, category. Choose an eye-catching thumbnail. Add closed captioning and end cards, screens.

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How to Work with Influencers: The Ultimate Guide

How to Work with Influencers: The Ultimate Guide | Digital Marketing Trends | Scoop.it
How to Work with Influencers: The Ultimate Guide
Peg Corwin's insight:

Influencer marketing is huge now.  See 7 ways you can work with them to grow your business - recommendations from marketing pros

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Social Media Analytics Tips: 7 Ways to Get The Most Out of Your Data

Social Media Analytics Tips: 7 Ways to Get The Most Out of Your Data | Digital Marketing Trends | Scoop.it
There's a wealth of information and insights in your social media data. Here're 7 simple, quick, and actionable social media analytics tips.
Peg Corwin's insight:

Social media metrics and reporting tips - good post and you can get the gist from this graphic.

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Neil Knowledge: Your Daily Dose of Marketing Training

Neil Knowledge: Your Daily Dose of Marketing Training | Digital Marketing Trends | Scoop.it
Get free online marketing training through 5-minute videos that teach you how to grow your traffic and sales.
Peg Corwin's insight:

Excellent series of short, free online marketing videos,  Get your CE in small chunks.  Topics include SEO, email marketing, blogging, lead gen, website design and more.

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Influencer Marketing: How to Scale Your Social Media Exposure 

Influencer Marketing: How to Scale Your Social Media Exposure  | Digital Marketing Trends | Scoop.it
Social Media Marketing Podcast 252. In this episode Neal Schaffer explores how to use influencer marketing to scale your social media results.
Peg Corwin's insight:

Potential promoters of your business include your employees, your fans and influencers in your niche. To evaluate influencers, prioritize those with engaged audiences regardless of size and engage with them organically first.  See also examples of "earned influencers."  Learn best practices to work with influencers in this post.

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Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]

Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic] | Digital Marketing Trends | Scoop.it
Learn the top ways B2B marketers are reaching successfully reaching their customers this year.
Peg Corwin's insight:

B2B marketers, number one in this graphic is customer testimonials and recommendations. What are you doing to ramp up yours?

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How to Run an Instagram Story Takeover

How to Run an Instagram Story Takeover | Digital Marketing Trends | Scoop.it
Do you want to reach more people with your Instagram stories? Discover how to plan and execute an Instagram Story takeover.
Peg Corwin's insight:

What is an Instagram story takeover?  "you arrange for someone to take over your Instagram account for regular Instagram posts. The takeover might happen for a day or during a special event, and can help grow your Instagram community and build brand awareness."

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Social Media Metrics How to Chose What Works

Social Media Metrics How to Chose What Works | Digital Marketing Trends | Scoop.it
Interested in building a dashboard to track key social media metrics? Discover which metrics to track and how to organize them into a simple dashboard.
Peg Corwin's insight:

Social media marketers, improve your focus on metrics that matter.  Check this post for best practices on how to track and measure social results. See Dashboard example.

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How to Make Instagram Followers Buy Your Product or Service

How to Make Instagram Followers Buy Your Product or Service | Digital Marketing Trends | Scoop.it
Last week, I was discussing Instagram strategies with a colleague. Naturally, the conversation flowed from building followers and engagement to generating revenue. Of course, monetizing any digital channel requires some planning and a well-executed strategy. But Instagram is different. One thing that really got me thinking is how Instagram only allows you to link to …
Peg Corwin's insight:

To get Instagram visitors to buy, engage with them, use shoppable tools and leverage influencers.  Click to learn more.

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Customer Testimonial Videos: 6 Steps for Nailing Production

Customer Testimonial Videos: 6 Steps for Nailing Production | Digital Marketing Trends | Scoop.it
A customer testimonial video is a great way to engage visitors and customers, and production is pretty fun. Here is our 6 steps to video production success.
Peg Corwin's insight:

Keep the focus of testimonial videos on the customer --"even though it’s a customer testimonial video about your company, you will need to switch the focus from your company to your customer."

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