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8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral

8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral | Digital Marketing Trends | Scoop.it
Ask any North-American male aged 17-30 whether he's heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’
Peg Corwin's insight:

"Dollar Shave Club didn’t have a unique product. Razors are everywhere. Still, they developed a unique value proposition around their products and made sure to keep that front and center throughout their content marketing campaigns."  Quite a remarkable story.

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Peg Corwin's curator insight, January 24, 8:43 PM

Dollar Shave Club's content marketing case study.  Worth a read.

Digital Marketing Trends
Discussion of emerging marketing trends, including streaming video, Snapchat and whatever else comes next.
Curated by Peg Corwin
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10 Impressive Examples of Influencer Marketing Campaigns

10 Impressive Examples of Influencer Marketing Campaigns | Digital Marketing Trends | Scoop.it
Glossier recently introduced a referral program to enable their more influential followers to offer product discounts and other incentives to their unique networks.
Peg Corwin's insight:

Influencer campaigns are designed to tap into an existing community of engaged followers. See examples from Gap, Naked Juice, Sperry, Glossier and more.  "Glossier recently introduced a referral program to enable their more influential followers to offer product discounts and other incentives to their unique networks."

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3 Ways to Create a Video Studio on Any Budget : Social Media Examiner

3 Ways to Create a Video Studio on Any Budget : Social Media Examiner | Digital Marketing Trends | Scoop.it
Wondering what equipment you need to set up a video studio? Discover what gear you need to create top-notch social media videos for any budget.
Peg Corwin's insight:

Improving your video capabilities?  Check this post for both modest and professional options for various equipment and software.

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How to Add Video to Your Social Media Marketing

How to Add Video to Your Social Media Marketing | Digital Marketing Trends | Scoop.it
Do you want to get started with social media video? Discover four tips for incorporating video into your social media marketing.
Peg Corwin's insight:

Video marketers, see how to customize your videos for different social channels, both in content and technically.

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Agi Anderson's curator insight, March 18, 7:39 AM

Understanding what types of video work best on each social network will help you create a well-organized video strategy. When you start to craft your video content strategy, you should first know the purpose of video for your brand. Is it aimed at increasing brand awareness? Is there an educational component? Are you going to be heavily promotional or produce newsworthy content? 

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5 Ways to Add Variety to Your YouTube Channel 

5 Ways to Add Variety to Your YouTube Channel  | Digital Marketing Trends | Scoop.it
Wondering how to develop a content plan for YouTube? Discover five types of YouTube video to add variety to your business channel.
Peg Corwin's insight:

How about creating short videos to 1) 10 introduce your YouTube channel, 2) explain how to use a products or service, 3) teach something 4) give on location views of your business and 5) to launch a marketing campaign.  Learn more here. 

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Hangouts Meet and Hangouts Chat

Hangouts Meet and Hangouts Chat | Digital Marketing Trends | Scoop.it
Peg Corwin's insight:

Heads Up!  Google Hangouts is now Hangouts Meet and Hangouts Chat.  Learn how it works here.

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Instagram Emoji Study - Emojis lead to higher interactions

Instagram Emoji Study - Emojis lead to higher interactions | Digital Marketing Trends | Scoop.it
This Instagram Emoji study analyzes 20,000 Instagram profiles and reveals how emojis are used on Instagram. Higher interactions?
Peg Corwin's insight:

 Instagram emojis study shows that 56% of profiles use emojis and engagement increases with their use. :)

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3 Ways to Find Prospects Using Twitter : Social Media Examiner

3 Ways to Find Prospects Using Twitter : Social Media Examiner | Digital Marketing Trends | Scoop.it
Are you looking for creative ways to generate leads with Twitter? Discover three ways to find your next customers on Twitter.
Peg Corwin's insight:

Social media marketers, find prospects on Twitter by monitoring search queries, by running ads with a lead magnet and by broadcasting live.  Learn how to implement here.

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How to Generate 2281 Social Shares When No Ones Following You

How to Generate 2281 Social Shares When No Ones Following You | Digital Marketing Trends | Scoop.it
Peg Corwin's insight:

To get more shares of your marketing content, focus on the post title, write copy that's skimmable , use sharing icons, ask people to share and promote it on Facebook.

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How to Generate 58 Targeted Leads a Week from Social Media

How to Generate 58 Targeted Leads a Week from Social Media | Digital Marketing Trends | Scoop.it
Peg Corwin's insight:

Get leads for social media with gated content, live streaming & twitter cards.  Become an invaluable resources.  

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Starting a Video Marketing Campaign for Your Business | 

Starting a Video Marketing Campaign for Your Business |  | Digital Marketing Trends | Scoop.it
Matching your business objectives with effective video content can greatly increase your revenue whether it be YouTube, video ads, or Facebook Live events.
Peg Corwin's insight:

Video marketing?  Who are the videos for, what should they do, what platform will best reach your audience?  Learn more.

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5 Snapchat Metrics to Improve Your Snapchat Marketing : Social Media Examiner

5 Snapchat Metrics to Improve Your Snapchat Marketing : Social Media Examiner | Digital Marketing Trends | Scoop.it
Wondering how to analyze your Snapchat marketing efforts? Discover five metrics you should focus on to get more out of Snapchat.
Peg Corwin's insight:

Snapchat metrics to keep an eye on include Total Opens, Average Opens, Average Screenshots, Completion Rates and  Follower Growth.  Learn what they mean here.

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9 YouTube Marketing Predictions for 2017 From the Pros : Social Media Examiner

9 YouTube Marketing Predictions for 2017 From the Pros : Social Media Examiner | Digital Marketing Trends | Scoop.it
The brands that win on YouTube will wake up in 2017 and start signing longer-term partnership deals with key influencers both large and small.
Peg Corwin's insight:

Video marketing trends:  "2017 will be the year we see an increase in educational content from businesses on YouTube, as that will give them the best chance of appearing in search and attracting a larger scale of potential customers." or "The brands that win on YouTube will wake up in 2017 and start signing longer-term partnership deals with key influencers both large and small."g trends.  

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Reaching Millennials With Social Media: New Research : Social Media Examiner

Reaching Millennials With Social Media: New Research : Social Media Examiner | Digital Marketing Trends | Scoop.it
Millennials aren’t adverse to marketing messages, but only if those messages are delivered in the right format. These days, the preferred formats are content marketing and influencer marketing.
Peg Corwin's insight:

Lots of millennial marketing stats in this post, friends. "Millennials aren’t adverse to marketing messages, but only if those messages are delivered in the right format. These days, the preferred formats are content marketing and influencer marketing."

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Animated Visuals: How to Bring Still Images to Life : Social Media Examiner

Animated Visuals: How to Bring Still Images to Life : Social Media Examiner | Digital Marketing Trends | Scoop.it
Social Media Marketing Podcast 241. In this episode Donna Moritz explores ways to animate still photos.
Peg Corwin's insight:

Learn when and how to use animated graphics.  Find various free software to create them, and see a cute guy with steam coming out of his ears.

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Micro-Influencer Marketing: A Comprehensive Guide

Micro-Influencer Marketing: A Comprehensive Guide | Digital Marketing Trends | Scoop.it
You've heard of influencer marketing, but have you heard of micro-influencers? Learn more about the new social media advertising strategy all over Instagram.
Peg Corwin's insight:

Use microinfluencers to expand your reach.  Why?  Because  they have targeted, engaged audiences.  Plus they are authentic and affordable.  How to find them?  Watch for influencers that tag your brand or use key hashtags.

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Introducing Pulse: An always on way for streamers and viewers to connect

Introducing Pulse: An always on way for streamers and viewers to connect | Digital Marketing Trends | Scoop.it
Pulse makes it easier for you to engage with each other on Twitch, whether a stream is live or not! For streamers, the posts you create appear on the Front Page for all of your followers.
Peg Corwin's insight:

Have you seen Twitch, a popular live-streaming video platform and community for video game, eSports, and music fans? They just unveiled a new social feature called Pulse. In video, of course..

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YouTube TV Arrives to Take on Hulu, Netflix and Traditional Pay Television

YouTube TV Arrives to Take on Hulu, Netflix and Traditional Pay Television | Digital Marketing Trends | Scoop.it
YouTube TV is arriving with about 40 networks onboard to stream their live broadcasts and cable feeds to its subscribers.
Peg Corwin's insight:

YouTube TV?  "YouTube TV with about 40 networks onboard to stream their live broadcasts and cable feeds to its subscribers.

YouTube will charge $35 for the "over the top" service, which will include all the major broadcast networks and cable channels such as ESPN, Disney and FXX."

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How Experiential Marketing Works: 7 Enlightening Tips

How Experiential Marketing Works: 7 Enlightening Tips | Digital Marketing Trends | Scoop.it
Discover why are brains are wired to make us love video.
Peg Corwin's insight:

Experiential marketing?  Go where people are, transform the space, partner with brands, teach something, allow them to create something together, add a digital element and maybe use VR.  Examples here.

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Video Blogging: How to Create Consistent YouTube Content 

Video Blogging: How to Create Consistent YouTube Content  | Digital Marketing Trends | Scoop.it
if your goal is to get clients, consider how many clients you need to acquire to make the hours you put into vlogging worthwhile.
Peg Corwin's insight:

With video blogging, don't focus on vanity metrics.  "If your goal is to get clients, consider how many clients you need to acquire to make the hours you put into vlogging worthwhile."

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Thought Leadership: How to Become Known to People Who Matter 

Thought Leadership: How to Become Known to People Who Matter  | Digital Marketing Trends | Scoop.it
Social Media Marketing Podcast 239. In this episode Mark Schaefer explores the concept of becoming known.
Peg Corwin's insight:

Want to become known for something?  Find a sustainable interest, choose your social platform, determine your content strategy and develop your audience. How to book and workbook.

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8 Traffic-Boosting Blog Secrets that Almost Feel Like Cheating

8 Traffic-Boosting Blog Secrets that Almost Feel Like Cheating | Digital Marketing Trends | Scoop.it
Peg Corwin's insight:

Get more website traffic from contests, by doing expert interviews, from being featured, by guest posting, by resharing old content, by creating good infographics and by doing a podcast.  Learn how for each here.

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8 Do's & Don'ts That Can Make or Break Social Media Contests

8 Do's & Don'ts That Can Make or Break Social Media Contests | Digital Marketing Trends | Scoop.it
Whether on Facebook, Instagram, Pinterest, Twitter, or Snapchat–there’s no doubt that social media contests are a big deal for online retailers. If you’ve... > Read More
Peg Corwin's insight:

Running social media contests?  Don't make these mistakes. 

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How to Find Key Influencers in Your Niche Using Social Media 

How to Find Key Influencers in Your Niche Using Social Media  | Digital Marketing Trends | Scoop.it
Some marketers live on islands. They sit alone, putting marketing messages into bottles and throwing them into the sea, hoping something will come back. They’re isolated. Stranded.
Other marketers have discovered one of the great secrets in content marketing. They’ve learned…Read More ›
Peg Corwin's insight:

Excellent detailed steps to finding and evaluating social media influencers.

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5 Ways to Analyze Your Social Media Marketing Performance : Social Media Examiner

5 Ways to Analyze Your Social Media Marketing Performance : Social Media Examiner | Digital Marketing Trends | Scoop.it
Followers, impressions, engagement, clicks/traffic, and mentions are important metrics to analyze while conducting a social media audit.
Peg Corwin's insight:

Social media marketers, learn why these metrics are important to measure and what to do with the results -- followers, impressions, engagement, clicks/traffic, and mentions"

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The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics

The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics | Digital Marketing Trends | Scoop.it
Every social network considers a video view differently. Here's a guide to social video views and all other important metrics, and where to find them.
Peg Corwin's insight:

Social video view definitions and featured compared - find description, features and metrics for each major platform.

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