Digital Marketing Trends
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Digital Marketing Trends
Discussion of emerging marketing trends, including streaming video, Snapchat and whatever else comes next.
Curated by Peg Corwin
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9 YouTube Marketing Predictions for 2017 From the Pros : Social Media Examiner

9 YouTube Marketing Predictions for 2017 From the Pros : Social Media Examiner | Digital Marketing Trends | Scoop.it
The brands that win on YouTube will wake up in 2017 and start signing longer-term partnership deals with key influencers both large and small.
Peg Corwin's insight:

Video marketing trends:  "2017 will be the year we see an increase in educational content from businesses on YouTube, as that will give them the best chance of appearing in search and attracting a larger scale of potential customers." or "The brands that win on YouTube will wake up in 2017 and start signing longer-term partnership deals with key influencers both large and small."g trends.  

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Reaching Millennials With Social Media: New Research : Social Media Examiner

Reaching Millennials With Social Media: New Research : Social Media Examiner | Digital Marketing Trends | Scoop.it
Millennials aren’t adverse to marketing messages, but only if those messages are delivered in the right format. These days, the preferred formats are content marketing and influencer marketing.
Peg Corwin's insight:

Lots of millennial marketing stats in this post, friends. "Millennials aren’t adverse to marketing messages, but only if those messages are delivered in the right format. These days, the preferred formats are content marketing and influencer marketing."

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How to Create Social Media Marketing Videos Without Appearing On Camera : Social Media Examiner

How to Create Social Media Marketing Videos Without Appearing On Camera : Social Media Examiner | Digital Marketing Trends | Scoop.it
Do you want to create videos, but are unsure about appearing on camera? Discover how to create compelling social media videos while staying off-screen.
Peg Corwin's insight:

Marketing videos without showing your face?  First, decide what type of video --The story of your business, how to videos to establish your expertise or maybe testimonial video where customers talk.  Next, compile photos and videos to tell the story, and don't forget user generated content.  Last, combine on-screen text with your visual assets using video editing software like Snagit (under $100.)

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Digital Time Management “More Sales, Less Time" by Jill Konrath

Marketing Book Podcast interview with Jill Konrath, author of “More Sales, Less Time."
Peg Corwin's insight:

Do more in less time, folks.  Despite the word sales in the title, Jill Konrath talks about all of the strategies and tools that she picked up or developed on that “hero’s journey’ to becoming a more productive seller, with the ultimate aim of selling more [or just doing more] in less time."

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Social Media Strategy in 2017: How to Create an Extraordinary Strategy

Social Media Strategy in 2017: How to Create an Extraordinary Strategy | Digital Marketing Trends | Scoop.it
This post guides you through 5 simple steps to help you create a remarkable social media strategy for 2017.
Peg Corwin's insight:

5 steps to a social media plan that aligns with your business goals.  And how to prioritize your activities.

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5 Ways to Sell More Products via Social Media

5 Ways to Sell More Products via Social Media | Digital Marketing Trends | Scoop.it
Want to drive more sales on social media? Discover five ways to optimize your social commerce efforts and stay ahead of the competition.
Peg Corwin's insight:

Improve selling on social?  Understand which platforms your customers use, make purchasing simple, optimize your site for mobile users, use social media buttons provided for clear calls to action and encourage customer reviews.

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Easy Marketing Investments to Improve Your E-Commerce Store

Easy Marketing Investments to Improve Your E-Commerce Store | Digital Marketing Trends | Scoop.it
Learn the best ways to invest time and money into an e-commerce site with a few small-scale investments that can help drive performance on conversions, SEO, and more.
Peg Corwin's insight:

Easy ecommerce marketing wins start with improved product descriptions, better photos, product videos and focus on product review.  Learn more.

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How to Increase Your Conversion Rate | Orbit Media Studios

How to Increase Your Conversion Rate | Orbit Media Studios | Digital Marketing Trends | Scoop.it
Your website visitors take action, or they don’t. Some become leads, subscribers, registrants and customers. But most of them do not. Your conversion rate is the percentage of your visitors who take action on your website.
This number is so important…Read More ›
Peg Corwin's insight:

Get more conversions/sales by using this post to review your website's landing page. Non-technical and dead on.

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What Does the Future of Mobile Marketing Look Like?

What Does the Future of Mobile Marketing Look Like? | Digital Marketing Trends | Scoop.it
From wearable technology to artificial intelligence and web bots, this article reveals cutting edge insights into the future of mobile marketing.
Peg Corwin's insight:

Mobile Marketing Trend 1. "Programmatic advertising is likely to become available to a wider audience at much lower costs. It’s also likely we’ll see ad agencies adopting their own personal programmatic assistants, completely programmable and able to purchase thousands of targeted ads every second – eliminating the need for human effort."    Trend 2, Wearable Tech,   Trend 3 Virtual Reality,     Trend 4 ...

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8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral

8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral | Digital Marketing Trends | Scoop.it
Ask any North-American male aged 17-30 whether he's heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’
Peg Corwin's insight:

"Dollar Shave Club didn’t have a unique product. Razors are everywhere. Still, they developed a unique value proposition around their products and made sure to keep that front and center throughout their content marketing campaigns."  Quite a remarkable story.

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Peg Corwin's curator insight, January 24, 8:43 PM

Dollar Shave Club's content marketing case study.  Worth a read.

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Launching a Product Soon? Check out: The Ultimate Product Launch Checklist!

Launching a Product Soon? Check out: The Ultimate Product Launch Checklist! | Digital Marketing Trends | Scoop.it
Getting ready to go to market is a crazy, exciting, and stressful time. You’re probably pretty stoked, but almost certainly sleep-deprived and second-guessing yourself. As your launch approaches, it…
Peg Corwin's insight:

Product launch infographic packed with details. Bookmark this one.

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10 Ways to Make The Most of Social Videos in 2017

10 Ways to Make The Most of Social Videos in 2017 | Digital Marketing Trends | Scoop.it
We are calling this the year of social videos. Here are 10 tips and examples on how to make the most with social media videos.
Peg Corwin's insight:

Learn about social videos (10 to 30 seconds) and how to take max advantage of them everywhere.

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How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

How Millennials and Baby Boomers Consume User-Generated Content [Infographic] | Digital Marketing Trends | Scoop.it
Learn how different generations interact with user-generated content and how your brand can leverage it on social media.
Peg Corwin's insight:

Millennials trust photos of real people, boomers prefer video and stories.. Instagram vs Facebook.  Learn more in this infographic.

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The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics

The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics | Digital Marketing Trends | Scoop.it
Every social network considers a video view differently. Here's a guide to social video views and all other important metrics, and where to find them.
Peg Corwin's insight:

Social video view definitions and featured compared - find description, features and metrics for each major platform.

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Instagram Stories is stealing Snapchat’s users

Instagram Stories is stealing Snapchat’s users | Digital Marketing Trends | Scoop.it
Good enough and convenient. That's proved a winning strategy for Instagram's clone, according to a dozen analytics providers, social media celebrities, and..
Peg Corwin's insight:

Facebook copied Snapchat with Instagram Stories and now Snapchat users are declining.  Just in time for the IPO?

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Why Your Mobile Customers are the New Focus Group

Why Your Mobile Customers are the New Focus Group | Digital Marketing Trends | Scoop.it
Best practices for collecting feedback from mobile customers
Peg Corwin's insight:

Mobile users for fast feedback? Yes. See "Best practices for collecting feedback from mobile customers" at the end of post.

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Why You Should Steal My Daughter's Playbook for Effective Email Outreach

Why You Should Steal My Daughter's Playbook for Effective Email Outreach | Digital Marketing Trends | Scoop.it
Peg Corwin's insight:

Sage marketing outreach advice: "Build rapport;  Be brief, be bold, be gone; Understand that it's not about you; Don't assume anything; and Build a network."

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5 Unique Ways to Engage Influencers

5 Unique Ways to Engage Influencers | Digital Marketing Trends | Scoop.it
At Carusele, we've found 5 tried and true ways to engage influencers that meet brand objectives while still staying true to the influencers' true voice.
Peg Corwin's insight:

Influencer marketing?  Learn about and see examples of  influencer media programs, marketplaces, content campaigns, syndication campaigns, ambassador programs.

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Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System

Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System | Digital Marketing Trends | Scoop.it
brands the ability to buy guaranteed Snapchat audiences by age group and gender. For the most part, it's the same kind of system—from ordering to measuring the results—that marketers are accustomed to with Nielsen's TV offerings.
Peg Corwin's insight:

Snapchat as mobile TV?  The company will give "brands the ability to buy guaranteed Snapchat audiences by age group and gender. For the most part, it's the same kind of system—from ordering to measuring the results—that marketers are accustomed to with Nielsen's TV offerings."

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9 Social Media Goals You Can Set for Your Business (and How to Track Them) 

9 Social Media Goals You Can Set for Your Business (and How to Track Them)  | Digital Marketing Trends | Scoop.it
The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to …
Peg Corwin's insight:

See business goals for social media and how to track them in Google Analytics, clearly explained.  

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4 Data-Driven Ways to Create More Targeted Ad Campaigns

4 Data-Driven Ways to Create More Targeted Ad Campaigns | Digital Marketing Trends | Scoop.it
Are you targeting the best audience for your ad campaigns? Use these data-backed strategies to build a more targeted approach.
Peg Corwin's insight:

Intro to programmatic ad buying, verification tools, personalized dynamic content, people based measurement.

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How to Use Social Media Emoji to Humanize Your Business 

How to Use Social Media Emoji to Humanize Your Business  | Digital Marketing Trends | Scoop.it
Do you want to humanize your business on social media? Discover how to find and use emojis in your social media marketing.
Peg Corwin's insight:

For those under 25, instructions on how and when to use Emojis.  :)

 

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6 Steps to a Successful Social Influencer Marketing Campaign : Social Media Examiner

6 Steps to a Successful Social Influencer Marketing Campaign : Social Media Examiner | Digital Marketing Trends | Scoop.it
Interested in working with social influencers to promote your product? Discover six steps to running an effective influencer program for your business.
Peg Corwin's insight:

Use Social Influencers to further your marketing goals.  Learn how to set goals, find the right people in your niche, manage the process and measure results.

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Quickest ways to remove spam from Google Analytics

Quickest ways to remove spam from Google Analytics | Digital Marketing Trends | Scoop.it

Referral spam is fake traffic (created by bots and spiders) that shows up in your referrals reports. Sessions are seen coming from fake websites and these sessions can skew the data in your reports.

Peg Corwin's insight:

Practical and fairly easy ways to filter Google Analytics spam so you can see your read date. Some tips here were new to me.

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How Online Clothes Shopping for Men is Evolving in 2017 - CPC Strategy

How Online Clothes Shopping for Men is Evolving in 2017 - CPC Strategy | Digital Marketing Trends | Scoop.it
Let’s take it back to 2007–pre-Zappos. A man named Andy Dunn just cashed in his 401k and is working on getting funding for... > Read More
Peg Corwin's insight:

Interesting insights into male shoppers online, among them: "...men actually convert at a higher percentage than women (27% vs. 40%) and have a higher value over time."

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