Digital Marketing Trends
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Digital Marketing | Healthcare Marketing | Targeting and ...

Digital Marketing | Healthcare Marketing | Targeting and ... | Digital Marketing Trends | Scoop.it
Targeting and personalization as it relates to online marketing means tailoring each visitor's web experience based on their interests and needs. Marketers integrate information like visitor's online behavior, keywords and data ...
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9 Digital Patient Engagement & Hospital Marketing Strategies to ...

9 Digital Patient Engagement & Hospital Marketing Strategies to ... | Digital Marketing Trends | Scoop.it
As consumers become more tech savvy, their online shopping transcends into the search for healthcare. Digital marketing amplifies your brand, raises awareness about your events and efforts in the community, and educates ...
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The Future of Marketing a Medical Practice with Greg Fawcett of PMP

The Future of Marketing a Medical Practice with Greg Fawcett of PMP | Digital Marketing Trends | Scoop.it
Mary Pat interviews Consultant Greg Fawcett of Precision Marketing Partners about marketing a medical practice with inbound techniques and social media. ...
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10 SEO Industry Trends: A Look at What’s Ahead for SEO in 2013 & 2014 - Search Engine Journal

10 SEO Industry Trends: A Look at What’s Ahead for SEO in 2013 & 2014 - Search Engine Journal | Digital Marketing Trends | Scoop.it
Now that most of us have our footing back after Penguin 2.0, what’s ahead for SEO and social media marketing in the year to come? It’s clear that Google’s

Via Alex Butler
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Healthcare Marketers Trend Report: The Big Shift - Medical Marketing and Media

Healthcare Marketers Trend Report: The Big Shift - Medical Marketing and Media | Digital Marketing Trends | Scoop.it
Healthcare Marketers Trend Report: The Big Shift
Medical Marketing and Media
There's no question that the healthcare sector is in transition.
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healthcare social media marketing article

"@bradhyde: Interesting http://t.co/x4KfgOsXIf" article on healthcare marketing in the digital age.
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Future Of Digital Marketing - Futurelab

A talk given at the Future Of Digital Marketing conference in London June 2013

 

Important excerpt...

 

One of the reasons that 70,20,10 is so broadly applicable as a model is because new things rarely kill old things, we need to embed dgitally native practices like optimisation and amplification into our businesses, but we also need to leave room for continuous innovation. The three horizons model enables a portfolio approach to innovation, mixing incremental with the radical. Horizon 1 focuses on innovations that improve your current operations, or focus on existing markets or technology, and so are incremental. 70% of resource might be applied here. Horizon 2 concentrates on extending your current competencies into related markets, or existing technologies and markets that you don't currently serve/use. This might be your 20%. Horizon 3 is about innovations that will change the nature of your industry, or seed options for the future. This is the 10%.


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marketingIO's curator insight, June 18, 2013 9:09 AM

The post (in the link below) provides the color to each slide, so you'll want to review the deck with the post. 70-20-10 is about right.


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Digital Marketing Must: Deliver Great Content Where Your Customers Are - Entrepreneur

Digital Marketing Must: Deliver Great Content Where Your Customers Are - Entrepreneur | Digital Marketing Trends | Scoop.it
Entrepreneur
Digital Marketing Must: Deliver Great Content Where Your Customers Are
Entrepreneur
What do entrepreneurs need to be doing when it comes to location-based marketing?
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