Digital Marketing Topics
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Portrait of a Content Marketer: More Than a Marketer [Infographic]

Portrait of a Content Marketer: More Than a Marketer [Infographic] | Digital Marketing Topics | Scoop.it
The modern content marketer is more than a marketer. This infographic paints a portrait of this versatile individual.
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Content marketing tools: an industry expert reveals the best

Content marketing tools: an industry expert reveals the best | Digital Marketing Topics | Scoop.it
Follow these suggestions and discover how to analyse your audience, plan your content and maintain a strong presence, says Jess Collins
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How to Combine Text and Visual Content for Better Social Engagement |

How to Combine Text and Visual Content for Better Social Engagement | | Digital Marketing Topics | Scoop.it
Discover how companies are using visual content to get better overall engagement with visual content and descriptive text.
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Adidas to spend the bulk of increased marketing spend on digital | News | Marketing Week

Adidas to spend the bulk of increased marketing spend on digital | News | Marketing Week | Digital Marketing Topics | Scoop.it
Company says 2015 will see the launch of its most ambitious campaign to date.
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The Ultimate Marketing Machine

The Ultimate Marketing Machine | Digital Marketing Topics | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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How to Use Google Analytics: Getting Started |

How to Use Google Analytics: Getting Started | | Digital Marketing Topics | Scoop.it
Do you need a deeper understanding of Google Analytics? This article shows the basics of navigating Google Analytics and what you need to set up now.
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4 Ways Visual Design Can Improve Your Social Media Marketing |

4 Ways Visual Design Can Improve Your Social Media Marketing | | Digital Marketing Topics | Scoop.it
Find out how to use color, font, update templates and image filters to improve visual design and build recognition for your brand on social media networks.
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6 Prioridades Social Media 2014 - Ana Mendes Blog

6 Prioridades Social Media 2014 - Ana Mendes Blog | Digital Marketing Topics | Scoop.it
Recentemente estive em San Diego na Conferência Social Media Marketing World 14 organizada pelo blog Social Media Examiner. Mais do que assistir às conferências, o que pode ser feito online aproveitei para conversar com colegas de todo o mundo e nos intervalos fazer algumas formações personalizadas às minhas necessidades de formadora (um grande investimento). O [...]
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Tendências - Ana Mendes

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Top Internet Marketing Tools of 2014

Top Internet Marketing Tools of 2014 | Digital Marketing Topics | Scoop.it
To achieve and maintain strong rankings, your site needs to be best in class; it must offer a delightful user experience. There are some great free and paid tools that can help make your Internet marketing easier and more efficient.

We have compiled a list of tools that covers most, if not all categories of Internet marketing. These tools will save time while letting you do more. This makes marketing easier, more interesting, and even more fun! Using the software outlined here will give you a competitive edge over your rivals. We hope that this infographic leads you to some new discoveries. Enjoy!
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Facebook Has Made New Algorithm Updates | Social Media Today

Facebook Has Made New Algorithm Updates | Social Media Today | Digital Marketing Topics | Scoop.it
Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.
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Statista - The Statistics Portal

Statista - The Statistics Portal | Digital Marketing Topics | Scoop.it
Find statistics, consumer survey results and industry studies
from over 18,000 sources on over 60,000 topics on the internet's
leading statistics database
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How to Promote Your Content With Social Media |

How to Promote Your Content With Social Media | | Digital Marketing Topics | Scoop.it
Use this social media plan to promote your content and blog posts successfully across your social media profiles.
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Briefing - Atenção marcas: chegaram os reseters

Briefing - Atenção marcas: chegaram os reseters | Digital Marketing Topics | Scoop.it
Têm entre 25 e 34 anos e são mais difíceis de impressionar pelas marcas do que outros consumidores: são a reset generation, assim definida por um
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4 Tips to Create the Perfect Cover Photo on Any Social Network |

4 Tips to Create the Perfect Cover Photo on Any Social Network | | Digital Marketing Topics | Scoop.it
Want to get more from your social media cover photos? Here's how to improve your first social media impressions.
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Como criar publicações perfeitas nas redes sociais

Como criar publicações perfeitas nas redes sociais | Digital Marketing Topics | Scoop.it
Perfeitas, é um exagero, mas o que apresentamos são algumas regras que deverão ser seguidas para as partilhas nas redes tenham um maior alcance e envolvimento.
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Marketing digital: como podem as métricas ajudar a sua empresa?

Marketing digital: como podem as métricas ajudar a sua empresa? | Digital Marketing Topics | Scoop.it
A comunicação online tem a particularidade de permitir maior controlo e mensuração da eficácia do tipo de estratégia escolhida. Conheça as métricas à sua disposição
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30 Content Marketing Lessons From The New York Times Innovation Report

30 Content Marketing Lessons From The New York Times Innovation Report | Digital Marketing Topics | Scoop.it
The leaked New York Times Innovation Report reviews the publication’s digital strategy, asks big questions and recommends steps to take to keep up with the shifting digital landscape on the content…
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Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26%

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26% | Digital Marketing Topics | Scoop.it
In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Based on data from Marin’s Global Online Advertising Index, the study found customers who clicked on both search and […]
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Qual a ligação entre o Facebook e o consumo de televisão? | Marketeer

Qual a ligação entre o Facebook e o consumo de televisão? | Marketeer | Digital Marketing Topics | Scoop.it
Dos posts relacionados com um programa de televisão no Facebook 60% acontecem quando o mesmo ainda está a ser emitido e 80% das conversas são provenientes de aparelhos móveis, como tablets e telemóveis.
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Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention | TechCrunch

Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention | TechCrunch | Digital Marketing Topics | Scoop.it
Every Page on Facebook wants everything they post shown to everyone. But people only read a limited amount of News Feed per day. There simply isn't room for..
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"Show Me Something" An Infographic Exploration of Video Engagement, April 2014 on Vimeo

This video is available in four languages, with country-specific data included for the language in question: French: https://vimeo.com/90759662 (France) Portuguese:…
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Estatísticas vídeos - MUITO BOM!

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O nosso maior aliado no turismo? O Google

O nosso maior aliado no turismo? O Google | Digital Marketing Topics | Scoop.it
Nova estratégia para vender Portugal é comprar publicidade no motor de busca. Quanto mais nos virem, mais nos escolhem
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Mais inovação no móvel digital - Briefing

Mais inovação no móvel digital - Briefing | Digital Marketing Topics | Scoop.it
A nova app do New York Times mostra que até os títulos mais instalados podem inovar na resposta às necessidades dos leitores.
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Excelente app!

 

Está dividido em três áreas chave: feed noticioso com notícia resumida e link para o nytimes.com, curadoria de notícias de outros produtores de conteúdos e uma área para artigos guardados.


Ler mais: http://www.briefing.pt/foresight/29475-mais-inovacao-no-movel-digital.html#ixzz2yNq5by00
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