Digital marketing to China and APAC consumer
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Chinese Mobile Gaming in the Year of the Horse

Chinese Mobile Gaming in the Year of the Horse | Digital marketing to China and APAC consumer | Scoop.it
It’s an exciting time to be involved in Chinese gaming. The maturing mobile market is creating new (and lucrative) opportunities for savvy developers.
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Chinese State TV Giant Sells $1.5B In Annual Ad Auction

Chinese State TV Giant Sells $1.5B In Annual Ad Auction | Digital marketing to China and APAC consumer | Scoop.it
Automakers and home appliance companies stepped up their buying at CCTV auction as China tries to jolt consumption.
Philip Aronson's insight:

CCTV drives engagment in more ways than one. 

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The truth about “mobile advertising” in China

The truth about “mobile advertising” in China | Digital marketing to China and APAC consumer | Scoop.it
What do developers interested in breaking into China actually know about the mobile ad tech scene behind the Great Firewall?
Philip Aronson's insight:

Good general information but there is so much more to understand about not only the mobile landscape in China, but the overall digital ecosystem. Success will not be achieved by a simple plug and play approach. 

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A portrait of China’s 464 million mobile web users (INFOGRAPHIC)

A portrait of China’s 464 million mobile web users (INFOGRAPHIC) | Digital marketing to China and APAC consumer | Scoop.it
China has 591 million internet users and over 460 million mobile web users, according to figures from the China Internet Network Information Center (CNNIC). So who are these people, and what are they doing online on their phones?
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Facebook’s Q3: Looking for the Latest on Mobile Ad Performance

Facebook’s Q3: Looking for the Latest on Mobile Ad Performance | Digital marketing to China and APAC consumer | Scoop.it
Same questions as always: Mobile, mobile, mobile.
Philip Aronson's insight:

The space is jumping. These ad type inovations will certainly find their way into the Chinese/APAC region where things have only just begun.

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Rescooped by Philip Aronson from Digital-News on Scoop.it today
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Here’s to the next billion: Apple’s Q4 FY2013 show China and Japan with the highest percentage growth

Here’s to the next billion: Apple’s Q4 FY2013 show China and Japan with the highest percentage growth | Digital marketing to China and APAC consumer | Scoop.it
On the heels of Apple’s Q4 FY2013 earnings report, the company saw more revenue coming from the Americas.

Via Thomas Faltin
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It’s Over For Paid Apps, With A Few Exceptions | TechCrunch

It’s Over For Paid Apps, With A Few Exceptions | TechCrunch | Digital marketing to China and APAC consumer | Scoop.it
Is it over for paid mobile apps? That's the general thinking these days, as the App Stores fill up with "good enough" alternatives to paid apps, while major publishers game the charts with free offerings that make millions which can then be used...
Philip Aronson's insight:

Interesting that it comes as a shock to some- This certainly applies to China. In-app purchase in China is a whole other kettle of fish...

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Cost Per Whatever: Has Ad Tech Crippled Advertising?

Cost Per Whatever: Has Ad Tech Crippled Advertising? | Digital marketing to China and APAC consumer | Scoop.it
Effectiveness and efficiency are the two sides of advertising. Always have been always will be. Weve measured efficiency up the wazoo of late but we... (#programatic RT @davidmcmurtrie: Cost Per Whatever: Has Ad Tech Crippled Advertising?
Philip Aronson's insight:

Great read- In many ways, we are simply not there yet, but applying good data to make good decisions programmatically is the goal. It makes sense that the technology creates efficiency.There needs to be more transparency in order to determine the true value  and effectivness of an impression.

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Top 100 Android apps hacked in 2013

Top 100 Android apps hacked in 2013 | Digital marketing to China and APAC consumer | Scoop.it
One hundred percent of the Top 100 paid Android apps and 56 percent of the Top 100 paid Apple iOS apps have been hacked, according to Arxan....
Philip Aronson's insight:

This is a world wide issue. If this does not get you curious about App Shield...

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How to Protect Your Game IP in China – Taming the Wild, Wild East of Smartphone Gaming | Yodo1

How to Protect Your Game IP in China – Taming the Wild, Wild East of Smartphone Gaming | Yodo1 | Digital marketing to China and APAC consumer | Scoop.it
Western mobile game developers who want to succeed in China face an all-too common challenge: Rampant piracy of their titles by unscrupulous copycats and
Philip Aronson's insight:

Paints a sobering picture but it does not solve the problem. How can we stop the pirates from boarding the ship in the ofrst place? App Shield is your app's personal force field.

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Video Advertising is Evolving in China

Video Advertising is Evolving in China | Digital marketing to China and APAC consumer | Scoop.it
Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best practice.
Philip Aronson's insight:

Once again, China proves that it's consumer base is hungry for content and reflects their growing freedom both in terms of what and how they consume- Finding the right partner is key to success in the region.

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Rescooped by Philip Aronson from Digital-News on Scoop.it today
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The Importance of China

The Importance of China | Digital marketing to China and APAC consumer | Scoop.it
How to put yourself in front of your target market.

Via Thomas Faltin
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Rescooped by Philip Aronson from Digital-News on Scoop.it today
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China's most exclusive social network hits 3 million users, pivots to mobile - Tech in Asia

China's most exclusive social network hits 3 million users, pivots to mobile - Tech in Asia | Digital marketing to China and APAC consumer | Scoop.it
China's most exclusive social network hits 3 million users, pivots to mobile
Tech in Asia
P1.com (formerly P1.cn) is a Chinese social network for people with a taste for the finer things in life.

Via Thomas Faltin
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Rescooped by Philip Aronson from FutureSocial
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Most people don't care that much about brands

Most people don't care that much about brands | Digital marketing to China and APAC consumer | Scoop.it

Most buyers of a brand actually don’t know that much about it...And they’re certainly not loyal by any stretch of the imagination. Even a powerhouse brand like Pepsi isn’t bought exclusively. Because in real life, I MIGHT quite like the brand I MIGHT prefer the taste, but like most people, I’ll buy what’s available. If there’s no Pepsi, I’ll happily drink Coke and Vice-versa.


Via Steve Law
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