Digital marketing-the essentials
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[INFOGRAPHIC] An In-Depth Look at the Inbound Marketing Funnel

[INFOGRAPHIC] An In-Depth Look at the Inbound Marketing Funnel | Digital marketing-the essentials | Scoop.it
A lot of people say they do
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Seeing double: Online and offline integration | Trends | Marketing Week

Seeing double: Online and offline integration | Trends | Marketing Week | Digital marketing-the essentials | Scoop.it
The growing trend of dual screening - consumers using devices such as laptops and smartphones while watching TV - is providing new opportunities for brands to increase engagement.
Charlotte Clark's insight:

Brands can increase engagement through dual screening

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Effectiveness Comparison Of Top Social Media Networks [Infographic]

Effectiveness Comparison Of Top Social Media Networks [Infographic] | Digital marketing-the essentials | Scoop.it
So you're looking for a way to increase your interaction, traffic, exposure or optimization? This effectiveness comparison guide might give you guidance.
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3 Key Social Media Trends For 2013

3 Key Social Media Trends For 2013 | Digital marketing-the essentials | Scoop.it
As you head into the New Year (and make further strides in your social media marketing programs), these three key trends can help set your direction.
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The 4 P's of Marketing No Longer Apply in B2B Today | Branding Business with RiechesBaird

The 4 P's of Marketing No Longer Apply in B2B Today | Branding Business with RiechesBaird | Digital marketing-the essentials | Scoop.it
For many marketers and sales teams, the 4 P's of Marketing have been core to the foundation of how the business operates. But in today's B2B environment, a new approach is required.
Charlotte Clark's insight:

Reviewing the vintage P's

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"Five Ways to Build Public Speaking into Your Marketing Plan"

"Five Ways to Build Public Speaking into Your Marketing Plan" | Digital marketing-the essentials | Scoop.it

No news to buzz about? Speaking engagements to generate publicity.

Here are five tips for targeting -- and capitalizing on -- speaking opportunities:

 


Via The Fish Firm
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C. Selçuk Esendal's curator insight, January 15, 2013 11:14 PM

Foundation for ultimate success! Scoop it!

Patrick De Wijngaert's curator insight, January 21, 2013 1:21 PM

Build speaking into your marketing plan

Space Matrix's curator insight, February 8, 2013 6:10 AM

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The Dos and Don’ts for Brand Content

The Dos and Don’ts for Brand Content | Digital marketing-the essentials | Scoop.it
Content is easier said than done. We asked brands and publishers to share their tips on how to best go about it.
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'Digital marketing' to become just 'marketing' in 2013 | News | Marketing Week

'Digital marketing' to become just 'marketing' in 2013 | News | Marketing Week | Digital marketing-the essentials | Scoop.it
Forrester predicts ‘digital marketing’ will lose its prefix as spend hits $50bn (£31bn).
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