Via Karen Dietz
digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
Let's not forget songs were made to tell a story (Barry Manilow is my favorite). Alas, not any more
DataViva, a project developed in part by Media Lab professor Csar Hidalgo, aims to make a wide swath of government economic data usable with a series of visualization apps.
In the four years since the U.S. government created data.gov, the first national repository for open data, more than 400,000 datasets are available online from 175 agencies. Governments all over the world have taken steps to make data more transparent and available. But in practice, much of that data--accessible as spreadsheets through sites like data.gov--is incomprehensible to the average person.
DataViva offers web apps that turn those spreadsheets into something more comprehensible for the average user. The site, which officially launched last week, has lofty goals: to visualize data encompassing the entire Brazilian economy over the last decade, with more than 100 million interactive visualizations that can be created at the touch of a button in a series of apps. The future of open government isn't just dumping raw datasets onto a server: It's also about making those datasets digestible for a less data-savvy public.
Stories vs. Personas
Sarah Doodley (@sarahdoody.) explores the difference between user stories and personas. She correctly identifies the problem with personas is they can be poorly crafted and so become caricatures of themselves.
Atlanticbt.com where I am the Marketing Director uses Agile project development. Agile always starts with customer stories. Those stories provide the functional needs we program to in a series of "sprints". Sprints are usually one week long and represent a desire to get something in the customer's hands as quickly as possible.
Sarah's piece is an excellent summary of the importance of user stories, how to accurately collect and use them.
so true"t's rare to come upon an article focusing on character development"
For our business stories, don't think resume -- think of your 'About' pages!
Think of client projects turned into an infographic!
Think about testimonials or a business process turned into an infographic!
Here are four tools to help you do that. Some may be better than others in using them beyond building a resume.
Oh, and if you need a resume, these tools look pretty cool :)