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Rescooped by malek from Transmedia: Storytelling for the Digital Age
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Marvel at Netflix: Intersecting Comics and Transmedia The Nerd Machine

Marvel at Netflix: Intersecting Comics and Transmedia The Nerd Machine | digital marketing strategy | Scoop.it

Via The Digital Rocking Chair
malek's insight:

a great strategic move: 2nd tier heroes who won't make it to big screen deployed for TV shows. Spinning an old asset is always one of the best marketing decisions you can make.

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The Digital Rocking Chair's curator insight, November 9, 2013 5:32 AM


The Nerd Machine:  "Not content with ruling the big screen when it comes to comic book movies, Disney/Marvel has inked a rather epic deal with Netflix: four series with 13 episodes each, all leading up to a final team-up miniseries" ....

Henrik Safegaard - Cloneartist's curator insight, November 9, 2013 5:36 PM

Disney/Marvel has inked a rather epic deal with Netflix: four series with 13 episodes each, all leading up to a final team-up miniseries. The subjects of those series: Daredevil, Luke Cage, Iron Fist and Jessica Jones. And if that wasn’t a sweet enough deal for fans, the deal is also part of a broader arrangement between the two that grants Netflix exclusive, first-run subscription rights to Disney and Marvel films - See more at: http://www.thenerdmachine.com/marvel-at-netflix-intersecting-comics-and-transmedia/#sthash.VrVc0Tpb.dpuf

Asil's curator insight, November 9, 2013 6:13 PM
This is pretty amazing news. Disney has always been a leader in expanding its product into new markets.
Rescooped by malek from Just Story It Biz Storytelling
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Brands that mastered the art of subtlety in its storytelling

Brands that mastered the art of subtlety in its storytelling | digital marketing strategy | Scoop.it

Managing this combination artfully is the essence of marketing. Today, brands live in such a fluid digital ecosystem that these pixels are constantly being refreshed in real-time to keep the story of the brand alive and relevant. New platforms and technologies allow marketers to manage each of their "pixels" in sophisticated transmedia storytelling. Three growing trends that are improving multi-platform marketing include deeper storytelling, sophisticated curation, and using artificial intelligence to improve the contextual relevance of ambient marketing.

 

This is a thoughtful article that I enjoyed because it highlights the notion of 'subtlety' in marketing/branding activities. What does the author, Victoria Young, mean by subtlety?

 

She uses Kate Spade as an example -- where the company uses different platforms to post different content that in its entirety tells a story.

 

The activity is call curation and as the author says, "This is an effective, graceful, and non-intrusive way to continue to reinforce the Kate Spade story. Furthermore, this allows consumers to identify with aspects of the brand that are not so directly commercial, and therefore more relatable."

 

Curating content in a variety of ways across different social mediums (this is a take on transmedia storytelling) which can lead to deeper story sharing experiences between companies and their customers without hitting people over the head with repetitive messages. That is a good thing!

 

So how subtle are you in your marketing efforts and is this a quality you want to bring into your branding? Definitely food for thought!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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