digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
...Lens choices, camera angles, color palettes, editing rhythm, and more are all elements in a specific vocabulary created to best express the story.
Here’s the insight for color: instead of trying to map colors back to cultural associations (which are not fixed across all cultures, but change with every micro-culture), it’s better to assign meaning to each color and stick with it.
This trick works perfectly as long as you never break your own rules, unless, of course, the shock itself creates a greater truth....
Brands use social for storytelling 88 percent of the time.
Here's another video example:
Chipotle's video "The Scarecrow" got incredible attention online without running as an ad
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
A great piece of reading about adding more value with more content. The examples are highly illustrative, turning a dry rock into live rock.
Find out how telling visual stories with images or video on Twitter, Instagram, Pinterest, Tumblr and YouTube will help you reach connect with your audience.
Are you sharing your stories with your fans?
Do you use pictures in your social marketing?
People want pictures in their social channels.
When done right, these pictures become visual stories.
In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important....
It's a hit when pictures resonate with target community
There is an old but still pertinent argument that storytelling in video games is the last great bastion for the medium to conquer
The blurring line between movies and games
Exposure enables photographers to easily tell vibrant stories with their photos. Assemble a more complete narrative than you could with a feed or lonely photo on a permalink page.
Creating amazing narratives in Exposure is a breeze. Our “what you see is what you get” editor lets you craft your post exactly as others will see it. Drag and drop to create photo sets laid out in beautiful grids that look great on every device. Write some content, add a title, and hit Publish to share your story with the world.
If you can shoot it, you can narrate it..awesom
The ultimate challenge: how to make audience feel it?
Technology can make the ultimate fantasy come true: we live in the stories we watch on the screen. That will re-invent the way we think about brands.
Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.
Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.
Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.
Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.
Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho ;
And yes, SEO is the great white whale :).
COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night.
|Scooped by malek|
The best articles from across the web that I can find on using stories and storytelling in business.
I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our business, or give valuable how-to tips.
HOW TO FIND MATERIAL? Click on the Tags tab above, and then click on one of the tags.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!
And I hope you will also visit my website & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: www.juststoryit.com
For our business stories, don't think resume -- think of your 'About' pages!
Think of client projects turned into an infographic!
Think about testimonials or a business process turned into an infographic!
Here are four tools to help you do that. Some may be better than others in using them beyond building a resume.
Oh, and if you need a resume, these tools look pretty cool :)
"Social Media is all about storytelling, or so the “guru’s” will tell you. That’s when they aren’t telling you that it’s all about relationships. Ok so I am supposed to tell stories to people so they will “like” me as a brand and that will create a relationship? Actually that is a pretty fair description of the way social media should work. It can’t be about a relationship without there first being something to attract attention. Back in the day, as people are want to say around here (Texas), we used to practice a principle called AIDA - Awareness, Interest, Desire, Action. That has, for some people, fallen out of favor, but I have no idea why. It works, and it works at all levels of human interaction - which is afterall what Social Media is supposed to be about."
I like this article because like others, it shows us how little advertising and marketing has changed over the years. And that the advent of social media hasn't changed the basic principles of marketing, advertising, or storytelling either.
Yet why should YOU read it? Because mastering the principles of AIDA and storytelling are all you really need to pay attention to. It is easy to feel overwhelmed these days trying to grapple with all the technology wonders of the internet, social media, digital storytelling, transmedia storytelling, etc.-- plus the effects of these on marketing for businesses of all sizes. Ay yi yi. But really -- just stick to the knitting of AIDA and storytelling to get ahead.
There are videos to view from the 1970s and today that prove the author's point. The author's final words are that storytelling has always been at the center of advertising and marketing -- and always will be.
Thank you Gregg Morris @greggvm for sharing this article with me.