For the most part, just planning to go viral is not a viable social strategy for publishers. Instead, they should be thinking carefully about how each piece of content they produce has the potential to be shared on different platforms and devices. That means having good site infrastructure, facilitating sharing, and serving up the right sort of stories at the right time. Most of all, it means telling great stories that the readers of your site can relate to and pass on to the rest of their network.
But it’s easier said than done for many publishers. Being able to present a story for a social audience is often a bigger challenge than presenting it on your homepage. There, readers have arrived looking to click and read your stories alone, in the news feed, you’re just another box demanding their attention.
Here are three recent examples of publishers employing good editorial filter on social. All of these stories did well for their sites: they got shared and commented on lots, they were well-presented on different platforms and devices, and most importantly, they spoke to their target audience, and their friends and followers....
Via Jeff Domansky, Os Ishmael