digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
On one hand, there is a tremendous amount of wealth in search of strong, unique opportunities. On the other hand, raising capital in every field is extremely competitive. At any given time there are many types of individuals and organizations looking for money including: Entrepreneurs who want to finance a new [...]
|Scooped by malek|
Forbes 7 Marketing Lessons From The ALS Ice Bucket Challenge Forbes Although there has been some criticism about the tendency for a viral cause marketing campaign like this to encourage self-promotion and “slacktivism”, the charity is the ultimate...
What I learned from #IcebucketChallenge
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]
Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.
Humans need a sympathetic voice to like a story.
Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen
A new tool in our arsenal. Amazon comments a must-do
"The emotionally charged story recounted at the beginning Dr. Paul Zak's film—of a terminally ill two-year-old named Ben and his father—offers a simple yet remarkable case study in how the human brain responds to effective storytelling."
Want to know how a dramatic story structure affects our brain chemistry and leads us to make donations? Then watch this very engaging and informative 5 minute video!
The video explains several neuroscience research projects that were conducted (don't worry - the video is NOT boring) about the effects a short dramatic story had on people's brains and behavior.
And it explains how to structure a story to make the biggest impact. I wish all scientist could do such a great job in explaining their work and its meaning. Enjoy!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register).
Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.
Guillaume Decugis wrote this commentary:
"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.
The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."
This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".
Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/75ucphe]