digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.
Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.
According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.
Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M
Great recipe for a perfect Pinterest post
What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…
This post shows shows how to create a knockout infographic that gets more shares and drives traffic by using 7 keys or "superpowers".
We have a lot of info graphic makers, templates, and designs. But the infographic inspiration comes from 7 superheroes.
Story, style, Simplicity,Size, Stats, Sharearability and Source
Here are some tips for writing more compelling headlines...
The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.
It’s not easy to stand out amidst the tsunami of content online, which means if you’re trying to find new customers, you have to create content that is effective and engaging enough to stand out from the pack.
Anybody can crank out words and articles to fill some arbitrary quota (like the 700-1000 words). "Content is King" If you match it with target audience preference.
How often do you use Google to find something on the internet?
If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.
Find 46 of them featured in this infographic.
This infographic walks us through the artistic and scientific aspects of content marketing, as well as how to bridge the gap between the two.
Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+
One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+
More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.
Sono sicuro si sa che il contenuto visivo sui social media può massicciamente migliorare l'impegno. Ma quanto è importante?
Che ne dite di questo: il cervello umano elabora le immagini 60.000 volte più veloce di testo. Di conseguenza, il 90 per cento di tutte le informazioni che arriva al cervello è visivo.
Sul web, si stima che il 55 per cento di tutto il traffico sarà il video entro il 2016, e il traffico video mobile aumenterà del 1800 per cento. YouTube, Instagram e Vine sono attualmente le migliori piattaforme per massimizzare il video fidanzamento, quindi sono li che utilizzano al loro pieno potenziale nelle tue campagne di marketing?
Controllare la visuale sotto per ulteriori statistiche, che viene fornito per gentile concessione di Gryffin.
You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience
The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.
A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.
More at the link.
Infographic on The Future of Web and Technology describes on the trending products and innovations growing rapidly year by year. Augmented reality and its products being the core of advanced technologies in the future. Google glass, augmented reality based wearable gadgets, 3d printers, cloud computing, educational technology, leap motion, another AR product Oculus Rift, AR contact lenses, agent smartwatch and related gadgets, all contribute to the web and technology.
This infographic from insuranceoctopus explaining how to concentrate on the right social media platforms and manage the effectiveness of your campaigns.Some key takeaways:Focus on the "big four": Twitter, Facebook, Google+ and LinkedIn.Consider these three things about your target marketer: Age, Gender and Interests.Establish your identity and tone of voice depending on company values.Be consistent, push out a mixture of your own content but also related industry links.Build up relationships and listen to your followers...
Case study is growing in popularity
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
See what they found at the link...
Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.
There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. But one of the best things, that social media offers today, is Remarketing.
More at the article link.
'Why is visual communication so powerful? It isn’t just because of the pretty pictures; it’s straight-up science. The brain absorbs and synthesizes visual information faster than any other stimuli, making visual content an incredibly effective medium. Check out this infographic, and download A Business Guide to Visual Communication to learn more about creating effective visual communication.'
March 2014 Nielsen Study, commissioned by inPowered, “The Role of Content in the Consumer Decision Making Process,” uncovered that consumers depend on trusted, expert content to make purchase decisions 5 times more today than they did just a half a decade ago. The proliferation of digital and social media has led to information overload, but customers trust credible, third party expert content in all stages of the purchase process across product categories.
Blend a trustworthy story with visually appealing infographics and you have a substance for success in social media promotion
Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.
Each social network has different image display requirements.
For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.
The team at Lemonly put together a great infographic covering keys for social sharing on:
Have a look and bookmark for future reference...
The world is moving from desktops & laptops to mobiles & tablets. Marketers worldwide face a challenge to weave out mobile marketing plans. This infographic by the Social Media Research Team at Convonix, which will sum up the importance of mobile internet as a marketing medium.