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Audience Engagement: 7 Sure Ways

Audience Engagement: 7 Sure Ways | digital marketing strategy | Scoop.it
Speakers can go beyond the ordinary to enchant their audiences by involving them in innovative ways.

Via Karen Dietz
malek's insight:

#1 Tell a story: Injecting drama into your presentation..what a challenge

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Karen Dietz's curator insight, June 3, 2:01 PM

Here's what I like about this article by Nick Morgan -- it focuses on specific ways to engage the audience when you give a presentation.


Yeah! It's rare to find an article that mentions both storytelling (tip #1) and how to bring your audience into your talk.


All the advice shared here is right on. Go ahead and play with these and notice the difference they make!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Chuck Devers's curator insight, June 5, 8:38 AM

Engaging stories are one of many different ways to pique student interest and also engage families of the students to help bring support.  

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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | digital marketing strategy | Scoop.it
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.

Via Karen Dietz
malek's insight:

The uncommon common sense

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SooJin-Stella Lee's comment, April 30, 2013 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Karen Dietz's comment, April 30, 2013 11:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison D. Gilbert's curator insight, May 2, 2013 4:24 PM

Put yourself in the other person's shoes.

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Business leaders, what can employees tell you? Story sharing.

This incident happened with one of my clients - a high-profile communication technology company. As part of their online program, they were going to write a company blog. The first contributors we ...

Via Karen Dietz
malek's insight:

"I feel I’m afraid to do wrong when the standard is – perfect" What an inspiration.

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Karen Dietz's curator insight, April 2, 2013 10:19 AM

Storytelling colleague Limor Shiponi from Isreal has done it again -- shared a slice of real life experience working with stories within a company.


This is a short story with lots to think about -- namely how working with stories in organizations opens up meaningful conversations. And usually what is shared would have remained hidden or unsaid.


And the other piece to think about in this story is how leadership can change and grow just by opening the door to storytelling. In this case, working on a company blog.


And then the last place to reflect on with this article is the role of the story practitioner. As you read Limor's story, what qualities and skills were present that created a positive outcome? 


And then of course, the story itself proves how such a short piece can pack such a rich punch.


If anyone is interested in digging into narrative practice, experiencing how complexity can be unwound with short but rich stories, and how all of this impacts both business and leadership, then click through the link at the end of the article to the Storyevolution conference coming up in May in Washington DC. Limor will be facilitating.


This review was written by Karen Dietz for her curated content on business storytelilng at www.scoop.it/t/just-story-it 

Karen Dietz's comment, April 3, 2013 8:21 PM
Yes, it is a fabulous insight Malek! Thanks for sharing.
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Who Do You Want Your Customers to Become? A better biz story

Who Do You Want Your Customers to Become? A better biz story | digital marketing strategy | Scoop.it
Right answers to wrong questions virtually guarantee failure. Innovators betting on "out of the box" thinking or "faster, better, cheaper" innovation paradigms for success all too frequently find themselves — and their customers — disappointed.

 

Hey folks -- this is a pivotal article about biz storytelling. Why??

 

Because it addresses the most neglected aspect of effective business storytelling -- the story about the future that you and your customers/clients are creating together.

 

What I love about this article is its twist -- the level of biz storytelling these days is mostly focused on how to authentically share stories about your products/services, people, or founding to capture the hearts and minds of propsects and build loyal customers. That is OK as far as it goes.

 

But there could be more. Way more.

 

Instead of asking, "What do our customers want [and how do I share a story about that]?" how about asking, "What do our customers want to become [and what is the story I can share about that]?" What a fundamentally different -- and better -- question!

 

Org story advice for crafting 'Future Stories' is typically "Write a newspaper article about your company 5 years from now & the awards you are receivng" or some such version of that. Not bad. But there could be more -- way more.

 

When we start asking ourselves the questions posed in this article, whole new worlds start opening up. 'Future stories' are really about the future we are creating together with our customers/clients -- it is the call to be part of something bigger than ourselves.

 

Go read this article -- quickly! You will be glad you did because it will get you to fundamentally shift how you think about and share about your business, and the stories you tell about it.

 

And if you need a really great example of a company doing this, then check out this latest Nike video. 

http://www.cbssports.com/olympics/blog/eye-on-olympics/19654085/video-nikes-new-olympics-ad-greatness-is-for-all-of-us ;

 

And if you want to review a written form of this, then check out my Manifesto on my website. The Manifesto is still a work in progress, but you will get the idea. http://www.juststoryit.com/FutureStory ;

 

Enjoy this short article -- its insights, questions, and a different kind of conversation we can have about business storytelling.


Via Karen Dietz
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4 Ways to Create Content That Sells | It's All Story

4 Ways to Create Content That Sells | It's All Story | digital marketing strategy | Scoop.it
Business blogging strategy: How to create blog content that increases sales. Learn how to teach with story and sell with subtleness.

 

Love that line..."Learn how to teach with story and sell with subtleness."

 

Yes! And that is only one of the 4 points discussed here. The rest are all about story also. And each of the 4 points contains really good examples.

 

I know you will enjoy this discussion. If you are already leveraging these 4 points in your content -- hooray!

 

If you are not -- then figure it out quick and make some shifts.

 

Either way, you will be more successful.

 

And are you noticing this week that the curated articles this week all dove-tail together? And they are all from different sources. And they are all basically saying the same thing. Truly success and story go hand-in-hand.

 

Read the full article here: http://www.socialmediaexaminer.com/how-to-create-content-that-sells/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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5 Tips to Build and Grow Your LinkedIn Network

5 Tips to Build and Grow Your LinkedIn Network | digital marketing strategy | Scoop.it
LinkedIn networking:It’s important to focus on the right kinds of activities that will yield the best resultsk.
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Biz Success...Marketing Communications Has To Start With The Brand Story

Biz Success...Marketing Communications Has To Start With The Brand Story | digital marketing strategy | Scoop.it

"The opportunities are thus clear: if a company is able to put the evolution of its brand into the structure of a narrative, in which there are protagonists, struggles and outcomes, then the reality of the brand is easier to explain and can be put work more quickly. A brand narrative allows business units to align their work. If that story is also amplified by developing creative and graphic elements, then each marketing and communications function can adapt the narrative and hit the ground running. If the narrative is strong – which means it’s right first time – it can easily be adapted to different markets, segments and solution areas."

 

OK -- this article discusses the ground breaking restructuring and shift in thinking going on in marketing/branding based on the power of storytelling.  It is no longer about segmented department activities, but about lining up around a comprehensive brand narrative and the leverage this brings.

 

But if you are not a large company cut up into silos, what does this mean for you?

 

Whether you are a for-profit or a non-profit, it's simple -- for maximum influence, impact, and cost savings craft your business stories. From there you'll discover your comprehensive brand narrative. Then integrate it into all of your activies and decision making.

 

Organizing your organization's activities around its brand narrative genearates greater success as this article points out.  Read the post for more specific ways to think and steps to take.


Via Karen Dietz
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Tom George's comment, November 6, 2011 11:48 AM
Nice one Karen I shared this on Internet Billboards today
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To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | digital marketing strategy | Scoop.it

"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.

 

On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.

 

"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."


Via Gregg Morris, Karen Dietz
malek's insight:

Here's the magic words "fewer slides and a lot more anecdotes"

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Richard Baxter's curator insight, November 15, 2013 4:21 AM

Less is more........engaging!

Bad Spoon's curator insight, November 18, 2013 12:57 AM

Un excellent exemple de l'impact du storytelling dans les présentations business

Gavin Keeble's curator insight, November 25, 2013 6:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.

Rescooped by malek from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Klout Expert Advice | Strategy for gaining new followers on Twitter.

Klout Expert Advice | Strategy for gaining new followers on Twitter. | digital marketing strategy | Scoop.it
Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know.

Via Zbynek Kysela ✔, ABroaderView
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Zbynek Kysela ✔'s curator insight, April 3, 2013 7:03 AM

I use Tweetadder for this purpose.

Store as many tweets I want and tweet them when I want.

Retweet whatever accounts I like however often I like.

Automatically follow, unfollow and much more.

Results are awesome and there are no monthly fees like in other apps..

 

Link ---> http://bit.ly/tweetadderPRO

Thomas Wooldridge's comment, April 5, 2013 9:37 AM
How much does this cost
Zbynek Kysela ✔'s comment, April 9, 2013 7:59 PM
I use 5 account version. The price was $74 There are also 1/10/Unlimited account versions and free DEMO. Link ---> http://bit.ly/tweetadderPRO
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How To Create Stories That Sell Video

How To Create Stories That Sell Video | digital marketing strategy | Scoop.it

Via Karen Dietz
malek's insight:

Once is never enough with a video like this

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Janet Vasil's curator insight, March 21, 2013 1:53 PM

Just a good story isn't enough if you want to profit from video...

corneja's curator insight, March 22, 2013 8:17 PM

A master class!

Kim Zinke (aka Gimli Goose)'s curator insight, March 22, 2013 8:37 PM

Thanks Karen Dietz for finding this.  See her comments below for a great description of what is covered in the video, powerpoint, story template, and the bad and good story example.

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What's Really Going on With Klout & Why it's Important to Your Business [infographic]

What's Really Going on With Klout & Why it's Important to Your Business [infographic] | digital marketing strategy | Scoop.it

My friend Mark Bartikoski brought this article and infographic to my attention. It was posted on Business 2 Community..

 

Whether we like it or not, Klout is here to stay, brands use it to find influencers who will in turn become advocates, companies use it when they're interviewing perspective employees and many of our peers pay attention to it too.

 

Once scrutinized for its methods and criticized as being nothing more than an online zodiac, Klout has nevertheless secured its place in the social media...

 

Included in this piece is a tip sheet to help you raise your score.

 

How does Klout measure your score?

 

**The number of people you influence + how much you influence them + how influential they are = your Klout Score

 

What goes into your score?

 

**Retweets and mentions

 

**Comments, wall posts and likes

 

**Tips, to-do's, done

 

**Comments, shares, +1s

 

Each user gets 5 +K each day to distribute to other users they consider influential

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic + tip shee

                   

:Infographic by: RM Sorg WallStreetBranding

 

Read article and see infographic here: [http://bit.ly/NhrOaZ]


Via janlgordon
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John van den Brink's comment, July 11, 2012 3:43 PM
Thanks Jan! Great post as always :)
janlgordon's comment, July 11, 2012 3:45 PM
John van den Brink
Thank you for kind words, I really appreciate you and your wonderful support!
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7 Attitudes That Make You More Relationship Centric

7 Attitudes That Make You More Relationship Centric | digital marketing strategy | Scoop.it
Relationships are the new currency, especially now with social media giving us another world to mine and harvest great people, in addition to meeting people in person.

 

Here's some quick food for thought: are you and your business all about relationships -- or all about transactions?

 

Working with stories in business well is all about relationships. So are you on the right track and what attitudes go along with this?

 

This article is a quick read and a good barometer to know if you need to up your biz relationship game.

 

And I love this at the end of the article: "Remember, the WE in Your Social ME-dia works. . ."

 

Read the full article here: http://smallbiztrends.com/2012/06/7-attitudes-make-you-relationship-centric.html ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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How to Create and Grow Your Influence on a Global Social Web

How to Create and Grow Your Influence on a Global Social Web | digital marketing strategy | Scoop.it
We are living in a world where influence is migrating from offline to online.

 

The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.

 

Reputation and influence can now be gained faster and reach further than in any other time in history.

 

One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”

 

To be truly successful you must have the ability and power to influence.

 

Read more: http://bit.ly/IW8qye


Via Martin Gysler
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John van den Brink's comment, April 27, 2012 4:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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Hilarious Strategies for Leading an Angry Twitter Mob Against Klout

Hilarious Strategies for Leading an Angry Twitter Mob Against Klout | digital marketing strategy | Scoop.it

Leadership may be defined in part as a process of influence.


Strangely, as I was searching for definitions of leadership I saw this list of leadership synonyms on Dictionary.com: authoritativeness, influence, command, effectiveness; sway, clout (emphasis mine).

 

However, many may know of another spelling: Klout with a “K”

 

Klout defines itself as the arbiter of social media influence. In their words, they provide The Standard for Influence. When the company recently unleashed their new algorithm, many people in social media saw their scores radically drop. For those schooled on this “credibility” framework, it was disorienting or irritating...


Via Martin Gysler
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