digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
Tips and vendor lists to help you find the best Marketing Automation Software for your company.
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that mu…
Imagine a superhero is managing your email campaign!
Look at the fight of "Call To Action" , no distraction and give offer a chance.
If every email you sent was perfectly phrased and well-received right out of the inbox, how much time could you save?
Save an hour a day halving your email time.
Turn email into a less of chore with templates of responses for almost every situation.
Learn about the email myths you should ignore as you look to optimize your marketing.
Myth #3: (I'm not exactly dead)
- You better send emails only to interested parties
- You better consider re-engaging customers at least twice a year
Beyond detailing the adoption rates of mobile-friendly email, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of them. It also includes links to examples of mobile-aware design from Amazon.com, Reiss, and Vizify, and examples of responsive design from AT&T,Toms, and Foursquare from the Email Swipe File on Pinterest.
Great example of mobile-design awareness
Free Web Consulting Every Saturday
Every Saturday I have lunch at a favorite cafe in Durham, NC (Saladelia on University) and invite anyone who has questions about and would like to discuss Internet marketing, website design or social media to join me.
What: Free Web Consulting Saturdays
Where: Saladelia Cafe on University, Durham, NC
Why: Give back, help answer questions, learn from SMBs
Who: Small to medium sized businesses who need IM help.
Follow @Scenttrail on twitter to know if Free Web Saturdays is ON (it is most Saturdays) and bring your web design and Internet marketing questions.
Time to learn from Mary, the Master himself
Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.
This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.
“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...
Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.
Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses. Even so, it’s an issue that all businesses will have to deal with at some point in the next year or so.
One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone...
A bit awkward!
- A large number of companies do not have any strategy in place for optimising email for mobile devices.
- To optimize, all you need is a few simple media queries in the code of an email
So to get you started with email remarketing, we've gathered some creative ideas for you to consider for your own email remarketing campaigns, all from real brands that are excelling with their own programs. Take a look, and get some inspiration so you can generate more revenue out of a contact database that already loves you!
Wanna learn more about new online marketing strategies? Here's 75 of the best blogs and RSS feeds all ready for you!
Included are the RSS feed links and average number of posts per week so you know what you are committing to when adding to your reading list!
1. All-in-One Marketing Blogs
Some of the best blogs in the industry cover more than one area of online marketing, even though they may be well-known for one specialty.
2. Conversion Rate Optimization
3. Content Marketing
4. Email Marketing
5. Paid Search
6. Search Engine Optimization
9. Social Media Marketing
10. Twitter Marketing
11. Facebook Marketing
You can subscribe to each individual RSS feed or subscribe to one or more of the category RSS Bundles.
Especially useful for curating your favorite topics.
Oh, and if you’re crazy enough to want all 75 of these in your Google Reader or your Preferred Reader subscribe to the whole kit and kaboodle bundle, fatty! [I did]
The notion that Facebook is a tool to create new customers is massively flawed. Research from DDB shows that 84% of fans of company Facebook pages are current customers.
Facebook is primarily a tool for keeping your brand top-of-mind among customers who have given you permission to do so. Through this messaging, you hope to solicit repeat business and customer advocacy. And email marketing sets out to do the exact same thing.
Thus, the people in charge of Facebook and the people in charge of email marketing in your company should be the SAME PEOPLE.
There are three main areas where Facebook and email marketing can and should be integrated:
- Strategic Integration
- Channel and Audience Integration
- Message Integration
[read full article and view presentation here: http://j.mp/vH6oJL]