digital marketing...
Follow
Find tag "email"
125.5K views | +61 today
digital marketing strategy
Think & Visualize strategic marketing planning
Curated by malek
Your new post is loading...
Rescooped by malek from visualizing social media
Scoop.it!

Infographic: The Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules

Infographic: The Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules | digital marketing strategy | Scoop.it

Beyond detailing the adoption rates of mobile-friendly email, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of them. It also includes links to examples of mobile-aware design from Amazon.com, Reiss, and Vizify, and examples of responsive design from AT&T,Toms, and Foursquare from the Email Swipe File on Pinterest.


Via Lauren Moss
malek's insight:

Great example of mobile-design awareness

more...
Maryse Rebillot's curator insight, April 15, 3:06 AM

Are you mobile? See how desktop-centric evolve vs. mobile aware design. Very relevant for B2C marketing decision-makers.

Sybille Pierru's curator insight, April 15, 11:36 AM

Pour les campagnes d'emailing : prévoir un design qui s'adapte à à la lecture de mails sur mobile, sans oublier une landing page à la hauteur !

aanve's curator insight, April 21, 8:00 PM

www.aanve.com

 

Rescooped by malek from AtDotCom Social media
Scoop.it!

Free Web Consulting Saturday Is Back - ScentTrail Marketing

Free Web Consulting Saturday Is Back - ScentTrail Marketing | digital marketing strategy | Scoop.it

Free Web Consulting Every Saturday
Every Saturday I have lunch at a favorite cafe in Durham, NC (Saladelia on University) and invite anyone who has questions about and would like to discuss Internet marketing, website design or social media to join me.

What: Free Web Consulting Saturdays
Where: Saladelia Cafe on University, Durham, NC
Why: Give back, help answer questions, learn from SMBs
Who: Small to medium sized businesses who need IM help.

Follow @Scenttrail on twitter to know if Free Web Saturdays is ON (it is most Saturdays) and bring your web design and Internet marketing questions. 


Via Martin (Marty) Smith, John van den Brink
malek's insight:

Time to learn from Mary, the Master himself

more...
No comment yet.
Rescooped by malek from Marketing Strategy
Scoop.it!

Responsive Email Design: Five Case Studies & An Infographic

Responsive Email Design: Five Case Studies & An Infographic | digital marketing strategy | Scoop.it

Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.

Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses. Even so, it’s an issue that all businesses will have to deal with at some point in the next year or so.

One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone...


Via Lauren Moss, Raj Nadar
malek's insight:

A bit awkward!

- A large number of companies do not have any strategy in place for optimising email for mobile devices.

- To optimize, all you need is a few simple media queries in the code of an email

more...
No comment yet.
Rescooped by malek from Social-Business-Marketing
Scoop.it!

75 Top Marketing Blogs To Make Your RSS Reader Fat!

75 Top Marketing Blogs To Make Your RSS Reader Fat! | digital marketing strategy | Scoop.it
Wanna learn more about new online marketing strategies? Here's 75 of the best blogs and RSS feeds all ready for you!

 

Included are the RSS feed links and average number of posts per week so you know what you are committing to when adding to your reading list!

 

Kristi Hines - http://bit.ly/zTS9Gk - has put together this massive resource with eleven separate categories: http://bit.ly/ICIiuG ;

 

1. All-in-One Marketing Blogs

Some of the best blogs in the industry cover more than one area of online marketing, even though they may be well-known for one specialty.

2. Conversion Rate Optimization

3. Content Marketing

4. Email Marketing

5. Paid Search

6. Search Engine Optimization

7. Analytics

8. Blogging

9. Social Media Marketing

10. Twitter Marketing

11. Facebook Marketing

 

You can subscribe to each individual RSS feed or subscribe to one or more of the category RSS Bundles.

 

Especially useful for curating your favorite topics.


Oh, and if you’re crazy enough to want all 75 of these in your Google Reader or your Preferred Reader subscribe to the whole kit and kaboodle bundle, fatty! [I did]


Via maxOz
more...
John van den Brink's comment, April 27, 2012 1:37 PM
Great article again, thank you Michele!
maxOz's comment, April 27, 2012 2:42 PM
You're welcome John, thanks again it is gives me great pleasure that you enjoy my scoops xxx
maxOz's comment, April 27, 2012 2:44 PM
Thank You Alessio, glad you gain insight from my finds xxx
Rescooped by malek from AtDotCom Social media
Scoop.it!

7 Tips To Improve the Quality of Your Email Marketing List With Social Media

7 Tips To Improve the Quality of Your Email Marketing List With Social Media | digital marketing strategy | Scoop.it

One of the most profitable marketing channels online is email. The value of email marketing lies entirely in your list of customer emails, especially since 93 percent of consumers check ...


Via massimo facchinetti, Craig Deakin, Martin (Marty) Smith, John van den Brink
more...
Martin (Marty) Smith's curator insight, February 19, 3:39 PM

Great tips here to do something everyone should be doing in 2014 - lowering the wall between social media and email marketing.

Rescooped by malek from Marketing Strategy
Scoop.it!

The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic]

The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic] | digital marketing strategy | Scoop.it

Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.

This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.

 

“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...


Via John van den Brink, Lauren Moss, Raj Nadar
more...
Guillermo Pérez's curator insight, October 28, 2013 10:50 AM

Su majestad, el correo electrónico

Mariana Alviso's curator insight, October 28, 2013 4:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.

David Duncan's curator insight, October 30, 2013 5:48 AM

email is still one of the most effective ways of engaging your audience

Scooped by malek
Scoop.it!

7 Clever Email Campaigns That Get Customers Buying Again

7 Clever Email Campaigns That Get Customers Buying Again | digital marketing strategy | Scoop.it
So to get you started with email remarketing, we've gathered some creative ideas for you to consider for your own email remarketing campaigns, all from real brands that are excelling with their own programs. Take a look, and get some inspiration so you can generate more revenue out of a contact database that already loves you!

 

more...
No comment yet.
Rescooped by malek from Marketing Strategy and Business
Scoop.it!

17 Ways to Integrate Facebook and Email Marketing | Convince & Convert

17 Ways to Integrate Facebook and Email Marketing | Convince & Convert | digital marketing strategy | Scoop.it

The notion that Facebook is a tool to create new customers is massively flawed. Research from DDB shows that 84% of fans of company Facebook pages are current customers.

 

Facebook is primarily a tool for keeping your brand top-of-mind among customers who have given you permission to do so. Through this messaging, you hope to solicit repeat business and customer advocacy. And email marketing sets out to do the exact same thing.


Thus, the people in charge of Facebook and the people in charge of email marketing in your company should be the SAME PEOPLE.

 

There are three main areas where Facebook and email marketing can and should be integrated:
- Strategic Integration
- Channel and Audience Integration
- Message Integration

 

[read full article and view presentation here: http://j.mp/vH6oJL]


Via Giuseppe Mauriello
more...
No comment yet.