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digital marketing strategy
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Curated by malek
Lack of executive sponsorship degrades CRM projects.
By aligning your story and brand with service, you’re future-proofing your business. Your product may evolve over time as consumer preferences and trends change, but if you stay consistent in your service efforts, customers will reward you with their loyalty.
Don’t be afraid to experiment with community platforms to get conversation flowing about a new product or service, and you may be able to build a community of users that can answer customer inquiries on your behalf.
This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.
(credits at the bottom).
Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.
Here are a few highlights:
Understand the 3 Types of Buyers
Help customers break through "Action Paralysis" by setting minimums
for example: remind your customers how easy it is to get started (No payments for the first month)
Understand the 3 types of buyers -
By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening
**61% average spenders
Use Urgency the smart way
**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.
More data on this.....
Selected by Jan Gordon covering "Curation, Social Business & Beyond"
Read article and see infographic here: [http://bit.ly/SAchFm]
Infographic by HelpScout
Data by Gregory Ciotti
Anybody in business knows that keeping customers is a LOT cheaper than finding new ones. One way that companies keep their current customers happy is through customer service, which has definitely changed due to online sales. Here is a list of 7 ways you can let your clients know that you care:
1. Over Communication;
2. Timely Response;
3. Make a Personal Connection;
4. Establish Boundaries;
5. Broadcast Effectively;
6. Ask for Feedback;
Imagine customer service as the wrapping paper around your product. The product itself is important, but the customer service often makes the biggest impression. In this fast paced virtual world the most important thing you can do is remind your clients they are more than an email address.
|Scooped by malek|