digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
@Kelly Hungerford is my friend even though we've never met. Kelly is also one of the best online community developers in the world something she proved working with one of my favorite "get more, do less" tools – Paper.li. So we couldn't help but lay down a riff embedded within her great Why Your Business Needs Community post.
Social & Mobile Ecommerce
Ecommerce is being transformed by social and mobile. The implications for merchants are VAST. How your Ecommerce site creates conversations and digitally listens will determine its value. No matter how social your online store it isn't social enough for the immediate future.This Haiku Deck can help your site do things like:
* Create conversations that lower costs and increase profits.
* Build an online community.
* Learn to listen "digitally".
* Scale your store to the next level.
* Create an engine that mines User Generated Content.
Can your store be too social? Not so much as it turns out.
Today’s social media revolution is about engagement and content - the consumer is generating content, sharing, distributing, and being the medium.
Advertising told stories - social media is about getting others to tell stories for us.
Bunch O Balloons Featured on TODAY Show This morning!
Bunch O Balloons, an easy to use time saving water balloon invention, may make $1M on Kickstsarter thanks to great crowdfunding marketing and the new SEO. Team Curagami is in Charlotte at the Search Exchange Conference.
This Curatti post combines a fascinating new tool set capable of making "Editors of Chaos" come true and the story of how a crowdfunding project goes "mega-viral".
Curagami helps form the “Ambassador Layer” every website and brand needs these days. Ambassadors, people who’ve “bought in” to a brand’s mission and want to help, need to be given contextually appropriate “jobs”.
Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:
6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).
* Encourages Sharing.
* More Reach Faster.
* Content Curation Great & Subtle Value Add.
* Great way to test.
* Protects valuable modeled digital assets.
How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:
Post mentions Scoopiteer @Brian Yanish - MarketingHits.com
Share compelling stories with a movement worth joining & community growing fat with advocates to discover the only tactic left - Hero Marketing.
Thank you @Martin (Marty) Smith for another hero's journey to spark our storytelling wired brains. Marty picked the fear of Cancer, many won't ever realize they have. Enter "Big Idea", the hero, and here goes a movement which empowers stakeholders to make change and provide a hope for one of our worst fears.
For the personal story here's a special gift
2. Short sentences.
3. Small paragraphs.
4. Be Specific.
5. Ask questions & leave room for User Generated Content.
Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).
Using anchor text links is life saving on the web. Isn't it?
Ally Greer one of 50 Great Content Curators Are You A Great Content Curator? We’re Hiring 3 Words (About) Smart, Snappy, Singular Curates (4 Words or phrases) Energy, Smart, Fast, Dedicated Lives In San Francisco S.it Why We Love ‘Em Being a “Community Manager” for a startup with over a million …
Search for the Community Manager when you have a supportive and thriving online community of whip-smart professionals.
The dynamic equation between value and cost is being redefined by the semantic web.
A great piece about going back to basics, human psychology. Understanding the mental triggers of cost vs value, novelty in tandem with scarcity. Hidden between the lines is dopamine, the pleasure hormone.
Here's an excerpt:
The Social Media Universe
Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.
The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.
See article and infographics here: [http://bit.ly/zGYnAN]