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Rescooped by malek from Just Story It Biz Storytelling!

Singapore, Kindness and a Story Game-A Biz Can Do This Too!

Singapore, Kindness and a Story Game-A Biz Can Do This Too! | digital marketing strategy |
Kindness is in everyone. The Singapore Kindness Movement (SKM) wants to encourage everyone to start, show and share kindness.

Via Karen Dietz
malek's insight:

Karen Dietz keeps hammering this fact:  our product, idea, or personal brand, is dead on arrival.Without a compelling story. Here's another inspiring example from Singapore

Karen Dietz's curator insight, October 16, 2013 3:58 PM

Right on the heels of the last article I curated about the future of storytelling comes this article about how the Singapore Kindness Movement is using a storytelling app that's a game. The purpose is to promote being kind, gracious and friendly in communal spaces.

This is exactly wha the Wild (?) Future of Storytelling article was mentioning: stories will make the world a better place.

This is a very short article but delightful. The stories in the app are based on fairy tales. And each story is interactive.  Sounds like fun.

For businesses, it begs the question about how you want to use stories, and in what innovative ways can you do so? Would it fit with your Vision/Purpose to create a story app in a similar vein to Singapore's app? Hmmmm.

Many thanks to colleague Evelyn Clark @corpstory for pointing me to this post!

This review was written by Karen Dietz for the Just Story It curation on business storytelling at 

Alessandro Rea's curator insight, October 17, 2013 2:10 AM

SINGAPORE, 7 March 2013 – Students and parents will have something to look forward to this term break as the Singapore Kindness Movement (SKM) announced today the launch of its first mobile game application, Kindly Ever After. Through a series of tightly-woven storylines, players are reminded of the importance of being kind, gracious and friendly in communal spaces.


Held at Orchard Xchange, the launch attracted lively participation of commuters, many of whom were working adults and students. Despite the morning rush, commuters stopped by the Kindly Ever After game counter to try out the game.


Kindly Ever After is the brainchild of four students from the Singapore Polytechnic. With Diploma in Games Design & Development, Tng Bing Rong, 19, Chng Yang Da, 19, Jack Kew Zi Jian, 19, and Shawn Cheah Chenxuan, 19, drew inspiration from the timeless closing phrase, “happily ever after”, in fairy tales.  The game features four animated stories that are real-life depictions of ungracious acts often seen onboard public transport, at hawker centres, on public roads, and in cyber spaces. Players will first be engaged in the tales of graciousness before embarking on their quest to eradicate ungracious acts committed by characters in the game.


In each stage, the player will have to “fire” the kind spirit towards the unkind spirit to transform the latter into a kind soul. As the game progresses, obstacles get increasingly challenging at each level. The aim is to transform unkind spirits into kindhearted souls to create a friendly and gracious environment.


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Rescooped by malek from Just Story It Biz Storytelling!

How To Tell A Story -- Story Wars 10 Simple Strategies

This is a Change This PDF that you can view here: ;


I'm curating this because I like it and I don't like it -- and it is worth taking a look at the assumptions going on in this piece so we can get really smart.


This piece was put together by Jonathan Sachs, author of Winning The Story Wars. Sachs comes from the world of marketing and branding and this is reflected in his point of view.


Let's get what I don't like out of the way so I can chat about what I do like. Here is what puts my teeth on edge:

1. Sachs states that "we live in a world that has lost its connection to traditional myths and we are now trying to find new ones..." Welllllllll, if your slice of reality is the Hollywood, advertising, and branding world it is easy to get sucked into this notion. But we know from Jung, other psychologists, Folklorists, Anthroplogists, and neuroscience how this is not true. There is great irony in this "myth" that Sachs is perpetuating.

2. We are engaged in a war. Hmmmmm. Well, for millenium people have wanted to gain the attention of other people -- so nothing new there. Is this a war?  Could be. But if we are wanting to employ the power of storytelling to find solutions and create change as Sachs advocates, then war does not speak to the greater good but instead speaks to winners and losers where ongoing resentment is inherently built in. That sounds like the perpetuation of war -- same old same old. 


3. Sach's relationship to storytelling is still at the transactional level -- I'll tell you a story and you'll do what I want. While what he really wants it seems is storytelling at the transformational level. That requires a different mind-set and different story skills -- deep listening, engagement, story sharing, etc. And he completely ignores the relational level of storytelling.

4. Reliance on the Hero's Journey as the only story archetype to follow. Well, that's a narrow slice of reality and one geared towards youth. Yet other story archetypes are desperately needed: King/Queen, Trickster, Magician for example in order to affect change.


5. As a result, his 10 simple strategies stay at the transactional level with a few geared towards transformation (figure out what you stand for, declare your moral, reveal the moral). Now any great professional storyteller will tell you these that I've mentioned are essential for any compelling storytelling session. So they land in both worlds of transactional and transformational storytelling.

OK -- on to what I do like!

If you want to be heard, you'd better learn to tell better stories. The solutions to our significant problems these days depends on our ability to tell great stories and inspire people to think differently. Storytelling does not take long to learn, but it does take a lifetime to master, Know what a story is and is not Our abilitiy to disseminate stories is greater now than in the past -- because of technology. That is just a reminder to expend your use of different channels in sharing your stories that are now available to us.


Enough! Go read this piece yourself and decide what you think about it. It's a quick read.


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Karen Dietz
Meri Walker's comment, September 20, 2012 10:15 AM
Well, Karen! You made my day offering this terrific new Scoop. I'm enriched by the way you think, Karen. Especially about story... I guess we get really "bent" in a certain way by anthropological training and it's still pretty rare to find others who are looking through the kinds of filters you and I have installed in Mind. De-light-ful learning with and from you!
Jane Dunnewold's comment, April 8, 2013 1:42 PM
I'm behind the curve on this one, being new to scoop it - but as a teacher/artist I have to agree with your observation that delving into other archetypes would present rich opportunities to "language" storytelling in lots of environments. I use archetypes to get at the fears and struggles artists face in my workshops - and they aren't all about the hero's path! The Damsel in Distress is one that comes to mind...
Karen Dietz's comment, April 8, 2013 1:56 PM
I agree Jane. Archetypes can be so helpful in many ways. One of the ones I love for artists is the Trickster archetype, and the Magician. LOL on the 'damsel in distress'! Time to go put my 'big girl' panties on and deal with the next challenge :)