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10 Rules to a Great Startup Idea | Visual.ly

10 Rules to a Great Startup Idea | Visual.ly | digital marketing strategy | Scoop.it
There's a common misconception floating around Silicon Valley that ideas mean nothing, and execution means everything. But the reality is much less bi

Via Gregg Breward
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A simple illustrated guide of which  idea to turn into a business

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How to Create and Grow Your Influence on a Global Social Web

How to Create and Grow Your Influence on a Global Social Web | digital marketing strategy | Scoop.it
We are living in a world where influence is migrating from offline to online.

 

The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.

 

Reputation and influence can now be gained faster and reach further than in any other time in history.

 

One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”

 

To be truly successful you must have the ability and power to influence.

 

Read more: http://bit.ly/IW8qye


Via Martin Gysler
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John van den Brink's comment, April 27, 2012 1:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 1:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | digital marketing strategy | Scoop.it

"Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

They explore the semantics of those words…or the meaning behind them."


Via Martin Gysler
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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | digital marketing strategy | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]

 

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

 

Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...

 

Read more: http://mashable.com/2012/03/29/customer-acquisition-social/


Via Martin Gysler
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A Quick and Dirty Guide to Content Marketing

A Quick and Dirty Guide to Content Marketing | digital marketing strategy | Scoop.it
Ever walk up to one of those booths at the mall to buy a new phone? Don’t you just hate the pressure that those people try to put on you?

 

I don’t know about you, but I hate that kind of sales tactics and hate people who do it to me. I hate it not only because it annoys me… but because it doesn’t work.

 

So what does work? Content marketing, which is simply giving people something valuable for free so that you can build a relationship up with them that eventually, leads to easy sales.

 

If you want easy sales, then you need to learn how to be a great content marketer. Here’s a crash course that will tell you everything you need to know.


Via Martin Gysler
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Want to Make Money Online? Then Stop Reading and Get Moving!

Want to Make Money Online? Then Stop Reading and Get Moving! | digital marketing strategy | Scoop.it

A few weeks ago, I wrote a post here at problogger.net about how Firepole Marketing makes money.


I explained that even though we’re less than a year old, we’ve already made over $20,000, and that over half of that came from offline sources.

 

We wanted to know how other bloggers make their money. Is it all online, or do they make their money offline as well?

 

In other words, we wanted to know if they were Semi-Local.

 

In October 2011, we surveyed 153 people; 107 who were already Semi-Local, and 46 who aspired to be. We asked a number of questions to find out what was really involved in becoming and being Semi-Local. Here are the highlights of what we learned.


Via Martin Gysler
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10 Ways to Get More Fans on Facebook | Social Media Today

10 Ways to Get More Fans on Facebook | Social Media Today | digital marketing strategy | Scoop.it
 Have you created a Fan Page, but now you’re wondering – “How Do I Get People to ‘Like’ my Page? If so, you’re not alone. Many people struggle with getting Fans. Here are 10 ways to get more Fans.

 

Create A Customized Welcome Page – Creating a Customized Welcome Page is an excellent way to increase your number of fans. Statistics show that it will help you turn 72% of your visitors into fans.

 

To create a custom page, you can use the Facebook application, Static HTML iframe tabs...


Via Martin Gysler
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3 Stats to Think About When Crafting Your Social Media Campaign

3 Stats to Think About When Crafting Your Social Media Campaign | digital marketing strategy | Scoop.it

"The numbers speak for themselves and do not betray the poor quality that is provided by most companies in the area of social media. To convince you, read this article, which says a lot, supporting figures!"

 

There’s a lot involved with building your social media presence–so much so, that it’s easy for small business owners to feel overwhelmed and become unsure of what they should be focusing on. And then you come across some startling stats that show just how big the disconnect really is.

 

I present you with three social media stats to ponder. Think about how they may reflect your own social media strategy.


Via Martin Gysler
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Why Small Business Have A Huge Advantage Over Brands In Social Media

Why Small Business Have A Huge Advantage Over Brands In Social Media | digital marketing strategy | Scoop.it
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...

 

I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.

 

One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.

 

So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.

 

Here are my thoughts:

 

Strategy. Or Not?

 

Read more: http://bit.ly/JkdIDq


Via Martin Gysler
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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | digital marketing strategy | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]

 

Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!

 

What is a hashtag?

 

A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.

 

What does a hashtag do?

 

A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.

 

Read more: http://bit.ly/K8LKcQ


Via Martin Gysler
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angel Graham's comment, May 8, 2012 4:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 2:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)
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4 Ways to Grow a Twitter Following That Matters

4 Ways to Grow a Twitter Following That Matters | digital marketing strategy | Scoop.it

"When marketers jump on Twitter for the first time, they wonder why they don’t get an overwhelming response to their initial tweet. Soon they learn that they must develop a following?"

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Building Awesome Relationships For Links, Likes, and Love

Building Awesome Relationships For Links, Likes, and Love | digital marketing strategy | Scoop.it

A comprehensive article on the subject and perfect for a Saturday or you've maybe a bit more time to read ... :) [note mg]

 

Link building isn't really link building. It's relationship building. Links are just the proof of the relationship, as are the tweets, likes, sales… relationship building is link building. Your social graph is your linkerati.

 

Tom Critchlow encapsulates this with one of these Distilled Pro Tips:

 

Here's a few tactics and strategies to build and leverage relationships that lead to links, likes, sales and more. Outreach is for tomorrow. Relationships are for life. Let's go!...

 

Read more: http://mz.cm/Hx9RWB


Via Martin Gysler
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6 Ways to Sell Without Selling Your Soul

6 Ways to Sell Without Selling Your Soul | digital marketing strategy | Scoop.it

What’s the scariest Halloween costume you can imagine this year? The villain from this year’s hot horror movie? Zombies, vampires, the devil? Fat Elvis? Not for me.

 

The most terrifying specter that might show up on my doorstep begging for a Snickers bar is … The aggressive, pushy salesman. (Shudder.) Do you feel the same? Does selling make you feel … dirty?


You’re not naïve, of course. You know that somebody has to put up a website, write an advertisement, or pound the pavement to drum up sales, or you won’t have enough money to keep the lights on.


But can’t it be somebody else?


Via Martin Gysler
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17 Twitter Marketing Tips From the Pros

17 Twitter Marketing Tips From the Pros | digital marketing strategy | Scoop.it

Are you looking for fresh ideas to improve your Twitter marketing?

 

We sought out hot Twitter tips from the pros. Keep reading for inspiration.

 

Now’s not the time to let your Twitter marketing go stale.

 

Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue.

 

How does Twitter fit into your social media marketing? Here are 17 Twitter marketing tips shared by Social Media Examiner’s writers.

 

Improve Your Tweets...


Via Martin Gysler
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Are You Utilizing a Content Strategy? - Blogging Tips

Are You Utilizing a Content Strategy? - Blogging Tips | digital marketing strategy | Scoop.it
Successful bloggers are simply using a content strategy in their marketing efforts.

 

Many bloggers just seem to go through their daily writing and posting routine by winging it. They don’t achieve the success they see other bloggers attaining. What’s the secret? What are other bloggers doing differently? It’s possible that successful bloggers are simply using a content strategy in their marketing efforts. They give each piece of content a purpose and use it to its maximum ability.

 

In simple terms, they plan their content and their strategy...


Via Martin Gysler
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Karen du Toit's comment, October 25, 2011 4:37 AM
Thanks for the article! I shared it!
Martin Gysler's comment, October 25, 2011 4:41 AM
You're welcome Karen! I'm happy if is useful for you and your network. Cheers!
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How to Write a High-Quality eBook in 30 Days

How to Write a High-Quality eBook in 30 Days | digital marketing strategy | Scoop.it

What if, 30 days from now, you had a finished, well-crafted eBook sitting on your hard drive, ready to distribute and sell?

 

That might sound next-to-impossible to you, but it’s not.

 

Every November, over 200,000 people worldwide take part in NaNoWriMo — “(inter)National Novel Writing Month”. NaNoWriMo participants aim to write 50,000 words during the month, and tens of thousands of them manage to do it.

 

If those writers can do that, you can write a 20,000 word ebook in a month.

 

And I am absolutely not talking about some scrappy, thrown-together document. You’ll have more than enough time to properly plan, organize, and edit your eBook as well...


Via Martin Gysler
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