Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.
Are you sure you want to delete this scoop?
Beyond The Stats This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything. Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs. Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle. This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates). The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.
People love to hear from people directly, not companies. Trust can be built up faster for brands through the people, not corporate advertising.
Nice infographic on blogging for business
Nearly every business in the world has considered using social media for their brand (or at least been told by someone to do so).
As a marketer, how do you get your content marketing on track to drive results? Focus on the three D's of content marketing: development, discovery, and distribution.