Learn how to create engaging images for all of your social media pages and profiles - no previous design skills necessary!
A great social media marketer today and an awesome advertiser in the 1960s have much in common.
David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines. Why? Because that’s the line that people read the most, so it mattered a lot.
Ogilvy was a master at stuff like this — prioritizing what was really important.
If he lived through the age of social media, I’m fairly certain Ogilvy would say something like:
On the average, many more people engage with images as read the copy in social media posts. When you have crafted your social media image, you have spent eighty cents out of your dollar.
Images have never been more important in social. They’re the key to driving greater online engagement, much like a great headline in advertising.
The only issue here is that if, like me, you aren’t über-skilled in graphic design, creating eye-catching engaging images can be difficult. So how can non-designers like me still create incredible images for social media? One way is by learning simple, repeatable design principles.
Here are 3 key design principles that will help you create engaging social images every time! Read more: click image or title.
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Via Kamal Bennani, Jesús Hernández, Marc Kneepkens