digital marketing strategy
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Curated by malek
is becoming increasingly important that developers field a competitive app-marketing strategy for triggering downloads and encouraging retention.
where is retention?
About 52% of all apps lose at least half of their peak users after three months.
Scanning receipts while you travel, notes on a whiteboard, or sketches on an envelope can be easy. The best apps for the job take a snapshot, can do text recognition, save your scan to the cloud for future reference on other devices, and more. This week, we're looking at five of the best smartphone apps that get the job done.
DataViva, a project developed in part by Media Lab professor Csar Hidalgo, aims to make a wide swath of government economic data usable with a series of visualization apps.
In the four years since the U.S. government created data.gov, the first national repository for open data, more than 400,000 datasets are available online from 175 agencies. Governments all over the world have taken steps to make data more transparent and available. But in practice, much of that data--accessible as spreadsheets through sites like data.gov--is incomprehensible to the average person.
DataViva offers web apps that turn those spreadsheets into something more comprehensible for the average user. The site, which officially launched last week, has lofty goals: to visualize data encompassing the entire Brazilian economy over the last decade, with more than 100 million interactive visualizations that can be created at the touch of a button in a series of apps. The future of open government isn't just dumping raw datasets onto a server: It's also about making those datasets digestible for a less data-savvy public.
The art of comic creation is one of the best representation of creativity at work. As teachers and educators, we can use the power and versatility of iPad to cultivate a creative culture within our classes and among our students through helping them tinker with and design comics. Here is a list of some great iPad apps you can use for this purpose...
Awesome hand-picked apps for the comics savvy
You're an artist -- a writer, a musician, a drawer, a dancer. Maybe you're into doll sculpting, keepsake jewelry making, fashion photography, plein air pain
Marketing is an art, you can learn the necessary skills to start promoting your products
Adobe’s Photoshop is the gold standard when it comes to photo-editing software – the preferred tool for many graphic designers and photographers. But many of the complex features that once only a Photoshop pro could do, can now be achieved using basic, free software that comes with your computer or downloaded from the Web. Think cropping, resizing, color adjustments, filters, red-eye removal, and automatic enhancements.
In fact, a lot of useful photo-editing features are built into online photo-sharing sites like Google+ and Flickr.However, what if you want to quickly apply one or two effects without having to become a Photoshop guru? We’ve found and tested a few online alternatives that won’t require you to fire up any photo-editing apps....
There's few tools for almost every complex effect. Fotor is a decent HDR utility.
Had received the heads up on this infographic a good while back from Angela (thanks!) but I hadn't found the time to post it up.
Get it reviewed on several relevant blogs, put it on Youtube and try parntership.
App Annie released its May apps index this morning-- all apps minus games -- and the giants are doing well: Microsoft, Google, Apple, and Facebook are well-represented on the top publisher lists. B...
Searching by country we have an issue, while the iOS app store is led by U.S. publishers (seven out of the top 10), Google Play is split evenly between the U.S. and other nations — five out of 10 are American publishers.
An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.
Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.
The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...
There is a lot of talk about how difficult it is to get your app noticed in the app store. In theory, it can be true. If your goal is to get thousands of
A shrewd tactic with the good old Google Keyword tool.
The following video apps are within the top 40 most popular Facebook apps by monthly active users, according to our AppData tracking service. We’ll look at how these apps use Open Graph to maximize impressions and gain new users. We’ll also address some of the privacy controls they’ve put in place to allow users to limit what they share.
6 ways to go mobile with your B2B marketing
Mobile devices are surging in popularity, and business-to-business marketers can tap into the trend in a number of ways, writes Brad Shorr of Straight North. Companies can advertise on mobile content, create websites optimized for mobile users and make use of quick-response codes, he writes
This article was written by Chris Velazco for Tech Crunch
The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds.
****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph. He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.
**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind and imagine how it would look if you added what one of the readers said below.
One reader's comment:
Ulrich Weihler: "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."
"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.
** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.
Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.
Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads
were ignored in the same 60 second timeframe.
Curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"
See Infographic [http://tcrn.ch/u4No0L]