digital marketing strategy

This post was written by Jayme Thomason for Content Marketing Institute

I think we're all probably suffering from content marketing overwhelm?

I thought this article had some good  ideas to cut the complexity.

Here are a few things that caught my attention:

Traffic sources This tells us from which social media spaces, email campaigns, or websites most of our traffic is coming from.

****Increase your engagement in the ones that are sending the most traffic.

Keywords What words are people using when they find your content in search engines?

****Make sure you are using them in your content on a frequent basis.

Most popular content  This will tell you which pages on your website or posts on your blog are getting the most traffic.

****Whatever they are, create more content on those subjects or figure out how to repurpose that content for other uses.

Excerpt:

"If Leonardo Da Vinci was a content marketer today, I think he might say something like,

“Content marketing is only as valuable as the people who consume it deem it to be.” Behind the scenes, our processes can be as complex or as simple as we choose to make them."

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

Read more:

http://www.contentmarketinginstitute.com/2011/10/cutting-complexity-of-content-marketing/

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  ;

And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 

Ever walk up to one of those booths at the mall to buy a new phone? Don’t you just hate the pressure that those people try to put on you?

I don’t know about you, but I hate that kind of sales tactics and hate people who do it to me. I hate it not only because it annoys me… but because it doesn’t work.

So what does work? Content marketing, which is simply giving people something valuable for free so that you can build a relationship up with them that eventually, leads to easy sales.

If you want easy sales, then you need to learn how to be a great content marketer. Here’s a crash course that will tell you everything you need to know.