How to Develop Rockstar B2B Buyer Personas | digital marketing strategy | Scoop.it
Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly these buyer personas create stronger alignment across your different departments. When developing a buyer persona some of the common traits are appearance, personality, their story, their needs, and their values. The idea behind the strategy is that once you’ve better defined your ideal customer you can […]

Via Cendrine Marrouat - cendrinemarrouat.com, Dejan Nikolic