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Web design goodies of the week #12 - Inspired Magazine

Web design goodies of the week #12 - Inspired Magazine | digital marketing strategy | Scoop.it

The curators of our sister siter WebDesignGoodies picked 1o beautiful graphic elements and resources for you (some of them are free).


Via massimo facchinetti
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4 Innovative Ways to Use Web Video for Small Business

4 Innovative Ways to Use Web Video for Small Business | digital marketing strategy | Scoop.it

You've seen videos of people doing ridiculous things on the Internet. But you probably haven't seen too many videos of small businesses sharing their good work. Web video is more or less the domain of the ridiculous — whether that means something cute or something painful. Even top ads and commercials have a touch of the absurd (Old Spice, Dos Equis, I'm looking at you). So how does a small business compete with disturbingly low attention spans and a whole Internet of viral videos? Read on for five ways that small businesses can take advantage of web video without blowing their budgets and let us know your own success stories in the comments below....


Via Jeff Domansky
Greg Jordan's curator insight, May 19, 8:24 AM

Here's a few good ideas on how to use video  in your business

Jeff Domansky's curator insight, May 19, 4:41 PM

Very practical tips to help you get web video working for your small business.

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GooglePlus Helper: Circloscope - Circle Management Tool

GooglePlus Helper: Circloscope - Circle Management Tool | digital marketing strategy | Scoop.it

My 50 most relevant profiles on Google+ and around Google!

 

+Circloscope Premium is an excellent tool for circle management: I do recommend the paid version for 5 AUD.


Via Jaana Nyström
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Coquette: Explory: A Mobile Storytelling App

Coquette: Explory: A Mobile Storytelling App | digital marketing strategy | Scoop.it

I love to take photos with my iPhone but once it's copied onto my computer, they are most often forgotten. I only wish I had time to create fun movies of trips or my daughter's birthdays. Now there's a new...


Via massimo facchinetti
malek's insight:

Combine photos, video, text, and narration into great stories, without the time and effort of traditional video editing.

malek's comment, May 18, 10:36 AM
a studio in your pocket
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Brand Guide To The Most Effective Social Media Platforms For Marketing | AllTwitter

Brand Guide To The Most Effective Social Media Platforms For Marketing | AllTwitter | digital marketing strategy | Scoop.it

... But how do you generate leads with successful webinars? This is the fun part! You get to use traditional and new tactics to gain registrations. You’ll use media relations, email marketing, social media, direct mail, content, and advertising. In most cases, you’ll be marketing to prospects who haven’t made a decision yet to work with you, former clients, or someone new entirely. Host a Successful Webinar Following is a step-by-step list of how you’ll do this. Of course, this list could change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content....


Via Jeff Domansky
malek's insight:

with limited resources and strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.

Jeff Domansky's curator insight, May 18, 2:01 PM

Nice and practical resource.

Ali Anani's curator insight, May 19, 12:17 AM

A nice branding wheel with color coding

Deborah Spector's curator insight, May 19, 11:57 AM

This infographic is right on point. It explores what the user wants to achieve and which social media platforms might meet those objectives, how many users per platform, and the all-important breakdown by age, gender, education & income demographics.

 

I'm always discussing how important it is to match your target audience to communications channels. Relating audience demographics to platforms can be difficult, especially for the smaller nonprofits. This infographic will be very helpful.

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The 4 Cs of Social Media | Infographic

The 4 Cs of Social Media | Infographic | digital marketing strategy | Scoop.it
The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to g

Via Martin (Marty) Smith, Jesús Hernández
Jesús Hernández's comment, May 17, 5:59 PM
You are right!!
Martin (Marty) Smith's comment, May 17, 7:47 PM
Yes if life and Internet marketing was only as simple as they appear in an infographic :).M
Charles Mungai's curator insight, May 18, 1:50 AM

Awesome piece on Social Media

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The Video Swiss Army Knife for Your iPhone 5: XiStera

Robin Good's curator insight, May 17, 11:48 AM



XiStera is a new Kickstarter crowdfunded project for a physical adapter for iPhone 5 units capable of working as 

  • pocketable lens adapter,
  • stand,
  • tripod mount,
  • headphone wrap,
  • stylus,
  • bottle opener &
  • key chain with optional LED lighting.


From the Kickstarter page: "Xistera is a stainless steel component over molded with TPV Santoprene, a very rigid and shiny rubber that is recyclable and very friendly where it comes in contact with your iPhone.  The Stainless steel support for the stylus and bottle opener never touches your phone casing."


Lots of interesting options available to back up the project.


iPhone 4 users: nothing is lost. A note on the bottom of the page hints at a possible version if the project gets good funding.


More info: http://www.kickstarter.com/projects/swipecases/xistera-8-functions-for-iphone-5-in-the-palm-of-yo



malek's comment, May 17, 4:19 PM
another wow kickstarter project
Jeff Domansky's comment, May 19, 9:41 PM
I'm liking it. Very cool tool.
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Kicking Off Your Content Strategy workshop

You need to clarify and prioritize communication goals in order to choose content types and curate content. Before you launch a blog, redesign the website, compile an editorial calendar, or start pinning, create a message architecture. Learn how and why to achieve organizational alignment around a common vocabulary.


Via Stefano Principato, massimo facchinetti
malek's insight:

As easy as ABC for content curation

Stefano Principato's curator insight, May 17, 5:50 AM

Discover how to prevent seagulling and miscommunication of vision and goals. Understand how a message architecture can drive editorial style, content planning and content types. This workshop will teach you how. 

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Demo the New Google Maps and Explore the World Like Never Before

Demo the New Google Maps and Explore the World Like Never Before | digital marketing strategy | Scoop.it
While you wait for your invite to the Google Maps you can preview the new features on this handy More Than a Map demo site. Google has updated Maps inside and out, from new colors to integrated Street View.

Via ABroaderView
malek's insight:

I like what I see for now.

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[Infographic] In a Mobile World Customer Reviews Matter More Than Ever Before

[Infographic] In a Mobile World Customer Reviews Matter More Than Ever Before | digital marketing strategy | Scoop.it

The Internet world is indeed a mobile world. There is no longer proof needed for that to agreed to amongst any marketers.


malek's insight:

In today’s mobile friendly, digital world, consumer testimonials and online reviews have become the default way within search results for consumers to judge the viability of a business to meet their needs.

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Why it’s time to rethink visual storytelling on the web from the bottom up

Why it’s time to rethink visual storytelling on the web from the bottom up | digital marketing strategy | Scoop.it
malek's insight:

Getting visual...sounds interesting.

cyneth's curator insight, May 16, 4:23 PM

Adam Westbrook is proposing a new idea for visual storytelling on the web.

As technology becomes more pervasive and immersive, artists are sensing limitless possibilities on the horizon. Adam invites developers, designers, artists and storytellers to engage in a conversation around new ideas.

Jonathan Rodgers's curator insight, May 16, 4:47 PM

bottoms up

mirmilla's curator insight, May 17, 11:12 AM

Visual Storytelling as a web-native form. An inspiring thought.

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How to Get Ranked on Page 1 of Google and Stay There 20 Months Later

How to Get Ranked on Page 1 of Google and Stay There 20 Months Later | digital marketing strategy | Scoop.it
Neil Ferree's curator insight, May 12, 12:13 PM

The article How to Get Ranked on Page 1 of Google first appeared on SMM+ on September 11, 2011 Ever since, I've owned the Top 2 SERP's



Back when I took this screen capture only 8,000 people had me in their Google+ Circles. Today its over 15,000 • Social SEO is the way to go!


https://www.google.com/search?q=Get+Ranked+on+Page+1+Google


For your marketing message to get found + read + shared you must have a  Content Marketing strategy in motion and your Social SEO skills probably need fine tuning.


https://www.google.com/search?q=How+to+Build+Content+Marketing+System


Your Social Link Wheel must include Top 6 Socials (at a minimum) and fully optimized in a post Panda Penguin world.


https://www.google.com/search?q=Social+Link+Wheel


The same rules apply for Video Marketing. YouTube is the 2nd largest SE so your needs to rank "above the fold" like this does.


https://www.youtube.com/results?search_query=Get+Ranked+on+Page+1


Our Authorship, Authorty and rel=author and Rich Snippet are being tracked by Google. The more social signals + shares our content generates the more trust our "vetted" Google ID becomes and the better our rankings.

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Is Your Small Business Findable On Every Device? | Heidi Cohen

Is Your Small Business Findable On Every Device? | Heidi Cohen | digital marketing strategy | Scoop.it

Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach. When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! 5 Mobile marketing research insights for small business...


Via Jeff Domansky
Jeff Domansky's curator insight, May 15, 3:19 PM

Heidi Cohen shares actionable tips to help you get more out of your mobile marketing strategies.

Phil Lauterjung's curator insight, May 16, 11:16 AM

Having a responsive website, one that can detect what kind of device your site is being viewed on, is critical to this. More and more people are not using desktop PCs but are using mobile devices.

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12 Things To Do After You've Published a New Blog Post | Infographic

12 Things To Do After You've Published a New Blog Post | Infographic | digital marketing strategy | Scoop.it
You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?

Via Martin (Marty) Smith, Jesús Hernández
Greg Mudd's curator insight, May 19, 4:43 PM

Easy to digest infographic on what to do after publishing a post that can help with driving traffic to your blog post.

Josie's curator insight, May 19, 7:57 PM

Very Good! :)

Jeff Domansky's curator insight, May 19, 9:26 PM

Bloggers take note. Tips you can use.

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At Hopleaf Bar, A Tale Behind Every Ale

At Hopleaf Bar, A Tale Behind Every Ale | digital marketing strategy | Scoop.it
Mike Roper's a sucker for a good story. One afternoon, while sampling beers at his Uptown bar Hopleaf, he relayed how archaeologists in Turkey unearthed pottery buried for thousands of years,...

Via Karen Dietz
Karen Dietz's curator insight, May 17, 12:27 AM

Wow -- what a great use of stories at Hopleaf bar in Chicago! This is one business who's doing storytelling right.


Here in San Diego, CA we have a hot hot hot micro-brew industry winning all kinds of awards. Now they just need to follow Hopleaf's lead and connect their stories to their beers to boost sales even more.


Hmmm...sounds like I need to take a wander down to my local pub Hamilton's (100 different brews available and counting) for a draft and to whisper in their ear :)


For your business, how can you do the same as Hopleaf?


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

La Belle Page's curator insight, May 19, 3:55 AM

Pour l'inspiration.... very interesting as ever, thanks Karen  !

 

malek's comment, May 19, 7:39 AM
Mind provocative......stories from a bar! thank you
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The 10 Cutest Brand Mascots of All Time

The 10 Cutest Brand Mascots of All Time | digital marketing strategy | Scoop.it
This post is full of gratuitous cuteness. Here's why.
I'm looking into some flights to Ireland (I'm a sufferer of the most debilitating form of wanderlust), and I'm using the flight comparison engine Hipmunk to find a flight.
malek's insight:

cute makes an impact. It taps into something that turns us all into big 'ol softies.

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Color Is MASTER of Us All [Infographic]

Color Is MASTER of Us All [Infographic] | digital marketing strategy | Scoop.it
The Art of Color Coordination

Such a helpful infographic. Beyond helpful for web design.


Via Martin (Marty) Smith
Martin (Marty) Smith's comment, May 18, 6:00 AM
Thanks Susan. I love COLOR too. Marty
malek's comment, May 18, 10:24 AM
Color theory in the crispy way.
Pelle's curator insight, May 19, 4:36 PM

mucho bueno, señor!

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6 Ways to Leverage Your Facebook Cover Photo

6 Ways to Leverage Your Facebook Cover Photo | digital marketing strategy | Scoop.it

If you haven’t heard, a few months back Facebook relaxed their cover photo rules and now the only rule that business Pages need to pay attention to is that there can’t be more than 20 percent text in the cover photo.

malek's insight:

The great news is that businesses can have calls to action in their cover photos, driving traffic to their apps, website, in-store locations and encouraging engagement.

#2 Ask your fans to "Like" you...........simple and effective.

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Free Online Infographic Design Tools: Create Infographics Easily & Quickly | Webgranth

Free Online Infographic Design Tools: Create Infographics Easily & Quickly | Webgranth | digital marketing strategy | Scoop.it

Free Online Infographic Design Tools: View the list of infographic design creator tool. Create your own infographic online easily & quickly with these valuable...


Via massimo facchinetti
malek's insight:

Most of these tools are absolutely free to use but a few offers a paid version too.

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Should You Outsource SEO on Fiverr? (5 Strategies that Work)

Should You Outsource SEO on Fiverr? (5 Strategies that Work) | digital marketing strategy | Scoop.it
Today I want to talk to you guys about outsourcing SEO on a little site called Fiverr.  Seo is so important these days if you want daily free traffic to your website.  To be honest, SEO can be a real pain in the butt.  It's awesome if you know how...

Via Web Marketing Jim, ThePinkSalmon, Jesús Hernández
malek's insight:

Going on the "Cheap"

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How to Get the Most Out of Google+ Posts | Social Media Today

How to Get the Most Out of Google+ Posts | Social Media Today | digital marketing strategy | Scoop.it
Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more!

Via Bonnie Burns
malek's insight:

The cheet sheet is a must have.

Bonnie Burns's curator insight, May 16, 12:36 PM

Google Plus has some of the most robust posting & sharing capabilities of any social network. From rich snippets to photo editing to individual circles, there are so many features that can make your post stand out from the pack. Here are some highlights from a cheat sheet that I built (Download and print here) to get the most out of Google Plus posts.

Neil Ferree's curator insight, May 16, 1:42 PM

Social Shares is the new SEO • You are the Brand so make sure your http://bit.ly/RichSnippet is set-up Properly

Lee Ehlers's curator insight, May 17, 11:33 AM

I often have trouble finding useful, current info about Social Media--particularly about the different categories or tools that fall under the domain of Social Media. Any reliable information detailling how to use specific social media apps/widgets etc. is most appreciated!

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7 Tips To Get More Followers On Twitter [INFOGRAPHIC] - AllTwitter

7 Tips To Get More Followers On Twitter [INFOGRAPHIC] - AllTwitter | digital marketing strategy | Scoop.it

How do you get more followers on Twitter?

It’s the age-old question, and while the number of followers that a profile has on Twitter is not always a true indication of status (and certainly quality), brands hoping to use the micro-blogging social network to raise awareness, drive traffic and generate sales will always be looking to proactively grow their audience.

This is particularly true for small businesses. What can and should they be doing to attract relevant followers on Twitter?

Check the infographic below for 7 tips, which includes engaging customers, using images, hashtags and videos, staying on-point and utilising contests.


Via Mau, massimo facchinetti, Jesús Hernández
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Report: Online Video Ads To Eclipse $4 Billion In 2013

Report: Online Video Ads To Eclipse $4 Billion In 2013 | digital marketing strategy | Scoop.it
Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow at a blistering pace.
malek's insight:

The interactivity of various ads help to drive a higher percentage as well as it drives higher online ad awareness and message association:

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Google+ Photos gets automatic photo combiner and Gif maker Auto Awesome

Google+ Photos gets automatic photo combiner and Gif maker Auto Awesome | digital marketing strategy | Scoop.it
Google announced today at I/O that it is adding a new feature called Auto Awesome that combines photos together automatically to create new ones. It will link multiple images together to create a motion gif, for instance.

Via Jesús Hernández, massimo facchinetti
malek's insight:

Google+ photo editor is rapidly evolving.

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Visually Enhance Your LinkedIn Profile

You will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. This means you can illustrate your

Via Gladys Pintado, Jesús Hernández
malek's insight:

I'll give it a try for sure

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