digital marketing strategy
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Curated by malek
|Rescooped by malek from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"|
Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]
We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.
Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...
Ever walk up to one of those booths at the mall to buy a new phone? Don’t you just hate the pressure that those people try to put on you?
I don’t know about you, but I hate that kind of sales tactics and hate people who do it to me. I hate it not only because it annoys me… but because it doesn’t work.
So what does work? Content marketing, which is simply giving people something valuable for free so that you can build a relationship up with them that eventually, leads to easy sales.
If you want easy sales, then you need to learn how to be a great content marketer. Here’s a crash course that will tell you everything you need to know.
What’s the scariest Halloween costume you can imagine this year? The villain from this year’s hot horror movie? Zombies, vampires, the devil? Fat Elvis? Not for me.
The most terrifying specter that might show up on my doorstep begging for a Snickers bar is … The aggressive, pushy salesman. (Shudder.) Do you feel the same? Does selling make you feel … dirty?
You’re not naïve, of course. You know that somebody has to put up a website, write an advertisement, or pound the pavement to drum up sales, or you won’t have enough money to keep the lights on.
But can’t it be somebody else?
A few weeks ago, I wrote a post here at problogger.net about how Firepole Marketing makes money.
I explained that even though we’re less than a year old, we’ve already made over $20,000, and that over half of that came from offline sources.
We wanted to know how other bloggers make their money. Is it all online, or do they make their money offline as well?
In other words, we wanted to know if they were Semi-Local.
In October 2011, we surveyed 153 people; 107 who were already Semi-Local, and 46 who aspired to be. We asked a number of questions to find out what was really involved in becoming and being Semi-Local. Here are the highlights of what we learned.
Are you looking for fresh ideas to improve your Twitter marketing?
We sought out hot Twitter tips from the pros. Keep reading for inspiration.
Now’s not the time to let your Twitter marketing go stale.
Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue.
How does Twitter fit into your social media marketing? Here are 17 Twitter marketing tips shared by Social Media Examiner’s writers.
Improve Your Tweets...
Maybe the numbers aren’t rolling in as much as you would like. That tweet you sent out isn’t getting the same number of CTR’s as the same tweet would a month ago, or you’ve simply ran out of ways to write about improving the Twitter experience.
I know how you feel; I’ve been through it a few times before. All the tweets in your timeline are looking the same, and the tweets you are sending out aren’t improving the situation.
You’re in a rut, tired, and ready to call it quits. There’s nothing wrong with feeling this way, and it is often times an unspoken truth amongst the Twitterati. So how do you battle through this stage of your social media management and experience? Here are a few tips that I’ve found help a lot, and keep you going when nothing is looking up...