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Introducing The Concept Of Web 3.0

Introducing The Concept Of Web 3.0 | digital marketing strategy | Scoop.it

From The Article: "Web 2.0 was an outstanding concept and it can be harder to manage another version that upstages it but that is exactly what Web 3.0 is going to do. Ladies and gentlemen, we give you the concept of Web 3.0.

 

Web 2.0 had great impact on users just as it was designed to do. Web 3.0, however, goes further with its focus on taking data to the user, instead of making him or her simply visit a tired old website. It really is a case of Web 2.0 being history".

 

Full Article Here: http://www.tweakandtrick.com/2012/05/web-30.html


Via Antonino Militello, Gerrit Bes
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Marketing concepts for product development: Product Life Cycle, Death Valley Curve, Marginal Utility

Marketing concepts for product development: Product Life Cycle, Death Valley Curve, Marginal Utility | digital marketing strategy | Scoop.it

An Interesting piece of marketing strategy by Julien Rio. I like the Death Valley concept as it gets more common than ever before. "The three marketing tools presented in this article are truly practical. Understanding the concepts of Product Life Cycle, Death Valley Curve and Marginal Utility can help you anticipating market reactions and develop your marketing strategies' efficiency."

 

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10 Things You Need to Know About B2B Mobile Marketing

10 Things You Need to Know About B2B Mobile Marketing | digital marketing strategy | Scoop.it

Digital marketers agree that mobile is a priority, yet many organizations lag behind, struggling to prioritize mobile and determine how to effectively move forward. Here are five key reasons why B2B marketers need to embrace mobile (with supporting stats) and five aspects of mobile you need to know before diving in.

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Why Small Business Have A Huge Advantage Over Brands In Social Media

Why Small Business Have A Huge Advantage Over Brands In Social Media | digital marketing strategy | Scoop.it
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...

 

I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.

 

One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.

 

So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.

 

Here are my thoughts:

 

Strategy. Or Not?

 

Read more: http://bit.ly/JkdIDq


Via Martin Gysler
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Huge List (100+) of Web, Social Media and Content Tools

Huge List (100+) of Web, Social Media and Content Tools | digital marketing strategy | Scoop.it

Keep it handy, you'll need it.

"It's a large list of familiar (and not-so-familiar) tools that will hopefully help you with your web content, social media, analytical and curation needs. If there's something I missed, feel free to add it to the Google Doc."


Via Gerrit Bes
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The Beginner’s Guide to Mobile App Marketing

The Beginner’s Guide to Mobile App Marketing | digital marketing strategy | Scoop.it
The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels..
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Rescooped by malek from SOCIAL MEDIA, what we think about!
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48 Free Social Media Monitoring Tools

48 Free Social Media Monitoring Tools | digital marketing strategy | Scoop.it

Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]

 

If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.

 

I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...

 

Read more: http://bit.ly/IDzrqr


Via Martin Gysler
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Data shows social readers have mixed results, but aren’t ‘collapsing’

Data shows social readers have mixed results, but aren’t ‘collapsing’ | digital marketing strategy | Scoop.it

How to display social data is rapidly evolving, keep a close eye.

"Despite reports that social readers are “all collapsing,” an analysis of monthly and daily active users of Facebook-integrated social news applications shows no clear trends in growth or decline across the board"

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Why Your Mom Should not be your Facebook Friend [Infographic]

Why Your Mom Should not be your Facebook Friend [Infographic] | digital marketing strategy | Scoop.it

Why Your Mom Should not be your Facebook Friend [Infographic] perfect reasons why you shouldnt add mom on facebook as a friend.


Via Jonha Revesencio
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The 10 Best Marketing Infographics of 2012 (So Far)

The 10 Best Marketing Infographics of 2012 (So Far) | digital marketing strategy | Scoop.it

Visual content has taken 2012 by storm, and leading the pack is the much beloved  infographic

This post has rounded up the best of the best

 

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Brazil retailer using Facebook likes… on its clothing hangers

Brazil retailer using Facebook likes… on its clothing hangers | digital marketing strategy | Scoop.it

Innovation is the mother of necessity in Facebook marketing.

"Facebook is constantly absorbing our real-life data that we contribute to the social network, but one Brazilian clothing store is taking Facebook's data and throwing it back into the physical world."

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New Facebook Coupon Feature Helps Local Businesses Determine Social ROI

New Facebook Coupon Feature Helps Local Businesses Determine Social ROI | digital marketing strategy | Scoop.it
Facebook rolled out its new Offers product to all local business pages in the U.S. -- a feature that allows marketers to create coupons to share on their timeline. For free! Page fans can then share the offers with their friends, which can be redeemed at the local business' brick and mortar location.

 

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Facebook Adds simple Photo Filter Options To Mobile App

Facebook Adds simple Photo Filter Options To Mobile App | digital marketing strategy | Scoop.it

Facebook offers the option to make photos sepia or black and white by clicking the “effects” button on the photo edit screen. This lets users without smartphones post photos similar to the popular Instagram style

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Rescooped by malek from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Viewbix - empower your video, you add interactive apps to your videos that engage viewers and drive calls to action.</

Viewbix - empower your video, you add interactive apps to your videos that engage viewers and drive calls to action.</ | digital marketing strategy | Scoop.it

Viewbix lets you add interactive apps to your videos that engage viewers and drive calls to action.

Read how to use Viewbix in education - http://www.educatorstechnology.com/2011/10/viewbix-easily-add-captions-and-titles.html


Via Baiba Svenca, Anne Whaits, Heiko Idensen, ABroaderView
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How Brands and Agencies Use Content Marketing Differently?

How Brands and Agencies Use Content Marketing Differently? | digital marketing strategy | Scoop.it
While there are many similarities in the way brands and agencies use content marketing, there are some notable differences.
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Buffer supercharges the ability to schedule social media content

Buffer supercharges the ability to schedule social media content | digital marketing strategy | Scoop.it
The Buffer App, a social media content scheduler, has released a new feature while allows you to add tweets from any website, retweets, Facebook statuses, photos from Facebook and more straight to the Buffer App for scheduling or posting.
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4 Ways To Increase Productivity & Optimize Your Social Media Schedule

4 Ways To Increase Productivity & Optimize Your Social Media Schedule | digital marketing strategy | Scoop.it
Making the time to execute on a social media strategy can rattle even the most experienced marketers.

Via Comufy
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How to Engage Your Customers and Employees

How to Engage Your Customers and Employees | digital marketing strategy | Scoop.it
Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.
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Who is the Best Avenger? [INFOGRAPHIC]

Who is the Best Avenger? [INFOGRAPHIC] | digital marketing strategy | Scoop.it

Below is an infographic from the fine folks at Statista, breaking down each of the four main Avengers by their video game track record (according toMetacritic).


Via Jonha Revesencio
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What Does Social Media Success Mean to Your Business? [INFOGRAPHIC] |

What Does Social Media Success Mean to Your Business? [INFOGRAPHIC] | | digital marketing strategy | Scoop.it

We'll have a look at how your business will enjoy a successful social media plan

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Rescooped by malek from Business and Marketing
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8 Ways to Get the Biggest Marketing Bang Out of SlideShare

8 Ways to Get the Biggest Marketing Bang Out of SlideShare | digital marketing strategy | Scoop.it

Despite its sharp growth and high-profile acquisition, many marketers are unsure of what to do on SlideShare beyond uploading PowerPoints. The social platform is much more than the Web’s largest archive of presentations, PDFs, and videos. It’s also a vibrant, mobile-friendly, Google-indexed community frequented by reporters, buyers, and senior executives.

 

Here are eight ways savvy social marketers can take advantage of that.


Via Gregg Breward
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How to Use Pinterest's New Flickr and YouTube Attributions

How to Use Pinterest's New Flickr and YouTube Attributions | digital marketing strategy | Scoop.it

A pre-emptive marketing strike from Pinterest.

Pinterest has recently added a button to Flickr that allows for direct sharing of photos. Here’s an explanation of what you’ll be seeing in your pinning routine as a result of these updates

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How Small Business Can Increase Their Popularity Using Social Media

How Small Business Can Increase Their Popularity Using Social Media | digital marketing strategy | Scoop.it
Social media is an online network which connects people worldwide. So it can be considered as very valuable and cost effective tool for all small business.

Via Google Plus Socializer
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Skype-Enabled Collaborative Whiteboard: IDroo (Win)

Skype-Enabled Collaborative Whiteboard: IDroo (Win) | digital marketing strategy | Scoop.it

Robin Good: Idroo is a Windows-only downloadable collaborative whiteboard that works seamlessly with Skype.

 

Key features include:

Real-time collaborative editing Unlimited participants Tools for math tutoring Multiple drawing and writing tools Images upload or paste from clipboard or drag-and-drop directly into the IDroo window.

 

N.B.: The software if free for personal and home use, but you’ll need to pay a fee for commercial or educational use.

 

Download: http://www.idroo.com/download (Win only)


Find out more: http://www.idroo.com/  ;


Via Robin Good
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YouTube Auto-Curates In-Demand Topics with Auto-Generated Channels

YouTube Auto-Curates In-Demand Topics with Auto-Generated Channels | digital marketing strategy | Scoop.it

Robin Good: YouTube auto-generated channels are channels that are automatically created by dedicated algorithms to collect trending and popular videos by topic.

 

"Auto generated channels act like user channels in that you can subscribe to them and stay updated on new videos.

 

In addition, auto generated channels provide:

 

-> The ability to subscribe and get regular updates about this topic on YouTube on your feed

 

-> A way to find other channels related to this topic

 

-> More context about this topic from Wikipedia or other sources

 

YouTube algorithmically determines the central topics in a video and then uses that information to develop great collections of videos for any topic of interest.

 

These channels do not convey any editorial opinion.

 

Example: http://www.youtube.com/topic/1ww-xJuh0ew/digital-curation ;

 

More info: http://support.google.com/youtube/bin/answer.py?hl=en&amp;answer=2579942&nbsp;

 

(Thanks to Alex Briscese for pointing me to this)


Via Robin Good
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