digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
You've seen videos of people doing ridiculous things on the Internet. But you probably haven't seen too many videos of small businesses sharing their good work. Web video is more or less the domain of the ridiculous — whether that means something cute or something painful. Even top ads and commercials have a touch of the absurd (Old Spice, Dos Equis, I'm looking at you). So how does a small business compete with disturbingly low attention spans and a whole Internet of viral videos? Read on for five ways that small businesses can take advantage of web video without blowing their budgets and let us know your own success stories in the comments below....
This post is full of gratuitous cuteness. Here's why.
I'm looking into some flights to Ireland (I'm a sufferer of the most debilitating form of wanderlust), and I'm using the flight comparison engine Hipmunk to find a flight.
cute makes an impact. It taps into something that turns us all into big 'ol softies.
I love to take photos with my iPhone but once it's copied onto my computer, they are most often forgotten. I only wish I had time to create fun movies of trips or my daughter's birthdays. Now there's a new...
Combine photos, video, text, and narration into great stories, without the time and effort of traditional video editing.
... But how do you generate leads with successful webinars? This is the fun part! You get to use traditional and new tactics to gain registrations. You’ll use media relations, email marketing, social media, direct mail, content, and advertising. In most cases, you’ll be marketing to prospects who haven’t made a decision yet to work with you, former clients, or someone new entirely. Host a Successful Webinar Following is a step-by-step list of how you’ll do this. Of course, this list could change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content....
with limited resources and strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.
If you haven’t heard, a few months back Facebook relaxed their cover photo rules and now the only rule that business Pages need to pay attention to is that there can’t be more than 20 percent text in the cover photo.
The great news is that businesses can have calls to action in their cover photos, driving traffic to their apps, website, in-store locations and encouraging engagement.
#2 Ask your fans to "Like" you...........simple and effective.
Free Online Infographic Design Tools: View the list of infographic design creator tool. Create your own infographic online easily & quickly with these valuable...
Most of these tools are absolutely free to use but a few offers a paid version too.
Going on the "Cheap"
You need to clarify and prioritize communication goals in order to choose content types and curate content. Before you launch a blog, redesign the website, compile an editorial calendar, or start pinning, create a message architecture. Learn how and why to achieve organizational alignment around a common vocabulary.
As easy as ABC for content curation
Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more!
The cheet sheet is a must have.
|Rescooped by malek from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"|
While you wait for your invite to the Google Maps you can preview the new features on this handy More Than a Map demo site. Google has updated Maps inside and out, from new colors to integrated Street View.
I like what I see for now.
How do you get more followers on Twitter?
It’s the age-old question, and while the number of followers that a profile has on Twitter is not always a true indication of status (and certainly quality), brands hoping to use the micro-blogging social network to raise awareness, drive traffic and generate sales will always be looking to proactively grow their audience.
This is particularly true for small businesses. What can and should they be doing to attract relevant followers on Twitter?
Check the infographic below for 7 tips, which includes engaging customers, using images, hashtags and videos, staying on-point and utilising contests.
The Internet world is indeed a mobile world. There is no longer proof needed for that to agreed to amongst any marketers.
In today’s mobile friendly, digital world, consumer testimonials and online reviews have become the default way within search results for consumers to judge the viability of a business to meet their needs.
Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow at a blistering pace.
The interactivity of various ads help to drive a higher percentage as well as it drives higher online ad awareness and message association:
Google+ photo editor is rapidly evolving.
I'll give it a try for sure
Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach. When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! 5 Mobile marketing research insights for small business...
47 percent of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Here are eight recommendations for success on Pinterest.
marketers who invest in experimentation and mastery now will be poised for success as others struggle to play catch-up.