digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
Recently I presented at DA University 2014, a digital marketing conference organized by Digital Annexe, which looked at what the next...
7. Create a culture of experimentation
A new buzzword focused on Creating opportunities for your organization to act like a startup – it doesn’t matter how large or small your number of staff, or how long you’ve been in business. Challenge your employees to generate new ideas and solutions related to organizational challenges – for example, sales strategy and product development.
Facebook spent around $22 billion to buy WhatsApp in February. It even offered at least $3 billion to acquire Snapchat, even though CEO Evan Spiegel turned it down. So why are messaging apps such a big deal, anyway?
Bundling of call, text and email can change the landscape
|Suggested by Jitendra Salunke|
2014 has been a hyper active in terms of social media marketing. Seems like 2015 will be even more exciting. 92% marketers agree that social media has generated more exposure for their businesses this year. It has also become a primary source of data to understand customer behavior. This...
Reddit wins with 174 m active users. Instagram will gain more ground with visual content
Sapevate che Tumblr e Pinterest sono stati i più rapida crescita siti di social media nel 2014? Pinterest è cresciuto del 110 per cento e Tumblr ha fatto ancora meglio, registrando una crescita del 120 per cento. Entrambe le piattaforme vantano utenti più giovani d'sociali, anche, con il 70 per cento del loro pubblico di età compresa tra i 16 ei 34 anni di età.
Here are 14 of the most recent changes to Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from.
Social media is always on the move. For example I think the edit ability on Instagram and the sharing of tweets in direct messages are both awesome!
How’s the visual appeal of your content marketing? Is it decidedly mediocre or outstanding? Here are 4 tools to enhance the images in your content marketing
Canva is simple (no customization fluff) but it's effective if you want your graphics quick and quality.
Did you know that 77 percent of people follow at least one brand on social media, but that more than half (56 percent) have unfollowed a brand for posting boring or sales-y content?
For best results on social media, businesses (particularly SMBs and brands new to the platform) should always follow the 80-20 ratio. Meaning, 80 percent of their content should be provide value, and just 20 percent should be sales or marketing-related.
(Brands that are particularly active on Twitter should increase this ratio to 90-10, or even higher.)
For best results, share others’ content, too. This helps establish you as an authority and an expert in your niche. Double-check all posts for accuracy, be creative with hashtags and don’t be afraid to show your personality.
In January, you'll have to pay to reach your customers on Facebook. Here's what you can do.
You know what's cooler than reaching a billion people on Facebook? Reaching the right 1,000--or 100 or 10--to best grow your business.
A brand isn't really a brand unless it leaves a lasting impression. In this post, Hannah explores how to build a brand that truly means something to people, offering many examples of success along the way.
Customers are on the look for meaningful brands: be a part of daily life, not just classical benefits.
slide 9 is a real climax: use the tools with @IFTT , @pocket and add graphics from @canva. Share and schedule with @Buffer
Sharing external links is something that millions of people do everyday with little to no kickback. Wouldn’t sharing be more attractive if you could convert some of the attention you create into e...
Maximize the ROI of your Call For Action by chatting, smart. Thank you @Neil Ferree
There are sometimes disputes about where on the curve any individual innovation might rest, but there have been few challenges to the general trends it outlines.
Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble. After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.
Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.
Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M
Charted is a charting tool that produces automatic, shareable charts from any data file.
Rendering well on all screen sizes, including monitorsRe-fetching the data and updating the chart every 30 minutesMoving data series into separate chartsAdjusting the chart type, labels/titles, and background
The publicly-hosted charted.co works with files that are already publicly accessible to anyone with the link (e.g., Dropbox share links).
If there’s one thing that totally freaks out regular folks, it’s the idea of big data.
Here are companies that you regularly go to for, say, yogurt, or diapers, or beard trimmers,and they’re collecting personal information on you and your spending habits.
Then, they take that information and use it to sell you more products. That’s right, everybody. Big brother is actually watching, and he’s trying to get you to buy more soda.