Here are a few quick tips: Make sure you have a gripping headline, keep your copy to the point, make sure to provide value and promote, promote, promote.
Build engaged audiences through publishing by curation.
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You’re finally convinced that content marketing is critical to your marketing strategy.
When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs. Why?
Content is evolving. No longer are white papers and webinars the secret to inbound marketing success, visual is becoming the norm. Get ready to kick the tires and light the fires around your content strategy as we show you how to effectively utilize visual content like Infographics, video, visual note-taking, memes, and even Instagrams into your marketing campaigns.
We’re in a state of information overflow and many are looking for a way to dig out.
Simultaneously, we have learned to digest information faster – sometimes even at a glance.
This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across?
The answer - Visual Content Marketing
Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include Infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. http://bit.ly/Qa2XZ3
What’s critical is that they help tell a story related to your brand. Keep in mind that this doesn’t mean a sales pitch. Rather, visual content is created with the goal of appealing to your prospects and is meant to offer them a solution for a pain they may have.
This presentation, created with Column Five - http://bit.ly/LooubE , not only explains different types of visual content, but also to give examples to inspire your own visual content creations.
Walking the B2B Marketer through the steps necessary to produce and promote great visual content, from content purpose and distribution channels to idea creation and proper usage. It also goes into the theory, history, and practice behind visual content.
By Maria Pergolino – http://bit.ly/KKa36J
Download Presentation here: http://bit.ly/LcQxN6 [PDF]
Often, readers are exposed to an article’s title in search results or on social networks, so they must click on a title to read the entire piece. Copyblogger notes that titles follow the 80/20 rule:
Eight of ten people will read a title, but just two of ten readers will continue reading the article..
From Official Website:
"Pictify is the global home for sharing your favourite artworks, seeing other people’s, adding your comments, and building your own collection of favourite paintings, sculptures, photography, drawings, or any other art medium.
Through Pictify you can share all art from the earliest cave drawings, the Renaissance, Old Masters and Impressionists to art works created today.
Your chances of owning a Van Gogh, Monet might be pretty slim but on Pictify you can. You can curate your own collections of art, make albums of your favourite paintings, photographs, sculptures and so on, and you can share your albums with your Pictify friends and followers.
As a gallery or museum you can feature your artists and the works in your collection on Pictify. You can show individual art works, preview an upcoming exhibition, and organise works in albums by artist or medium..."
Try out it here: http://pictify.com
Via Giuseppe Mauriello
From The Original Article: "For years, the best way to gain rankings in search results was to have:
1) Accessible pages featuring
Now a huge social reach is a competitive advantage in SEO. If you're doing SEO today, I think it's no longer possible to ignore the growth of your social connections as a big part of your SEO strategy.
Honestly, I expect in 18 months, Twitter followers, Facebook connections, LinkedIn account size and engagement across these won't just be social metrics; they'll be KPIs for our SEO, too".
Via Antonino Militello
Finding articles and ideas for blog posts is an important skill for bloggers to master—and one that can now be leveraged through the power of social media
Spend just five minutes setting up your networks of choice to send you great content, and you’ll have no trouble translating and leveraging that inspiration to create your own blog post ideas..
Robin Good: Thanks to Jason Keath and Caleb Gray who have put together this excellent collection of over 100 Facebook advertising case studies and to their specific documentation.
For each one you can find a short, one paragraph description of the campaign, an outline of the results obtained and a direct link to the official case study.
Very useful. 8/10.
Full examples collection: http://socialfresh.com/facebook-advertising-examples/ ;
Via Robin Good
From The Orginal Articel: "Search and social are merging, and it is clear that Google and Facebook both hope to claim this new territory.
In the world of search engine optimization, 2012 has been full of talk about the blurring line between search and social.
With Big Brother Google unleashing Panda and Penguin to keep black hats in check, the industry has been forced to take a more holistic approach to SEO.
Google’s acolytes are now paying attention to other players in the space, and Facebook is suddenly alone in the spotlight.
A Facebook social search engine, which is becoming more of a reality every day, would completely change the way we approach search.
As an SEO specialist at The Search Agency, I’ve been closely monitoring this paradigm shift away from indexing billions of pages.
Via Antonino Militello
Twitter is one of my favorite methods for finding and sharing new information (either via the official Twitter iPhone app or Flipboard on my iPad). As awesome as the default Twitter experience is all by itself, there are some great tools available that add some extra functionality (some of the best are sometimes acquired by Twitter).
Via Jesús Hernández
If you are not sure about the advantages of having an infographic then you should check out the following:
**Having Photo increases the Visitors views by over 14%.
**Adding more videos gives an increase in view with over 28%.
Business blogging strategy: How to create blog content that increases sales. Learn how to teach with story and sell with subtleness.
Love that line..."Learn how to teach with story and sell with subtleness."
Yes! And that is only one of the 4 points discussed here. The rest are all about story also. And each of the 4 points contains really good examples.
I know you will enjoy this discussion. If you are already leveraging these 4 points in your content -- hooray!
If you are not -- then figure it out quick and make some shifts.
Either way, you will be more successful.
And are you noticing this week that the curated articles this week all dove-tail together? And they are all from different sources. And they are all basically saying the same thing. Truly success and story go hand-in-hand.
Read the full article here: http://www.socialmediaexaminer.com/how-to-create-content-that-sells/ ;
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Karen Dietz
Sometimes you’ll need to move your blog from one host to another. It’s a bit of a pain and might seem a daunting task if you’ve never done it before.
But transferring a site is a fairly straightforward process that you can do yourself with an FTP program and this step-by-step guide.
Before trying the DIY method, it’s worth checking to see whether your new hosting company offers a site transfer service for new customers. Many do—but check whether there’s a cost involved. I’ve seen free services for this, but I’ve also seen prices around $300!
If you just need to learn how to make a simple backup of your posts, and don’t need to move hosts, take a look at this ProBlogger post.
But if you’re ready to back up and move your blog, let’s do it.
What you need to begin
Read more: http://bit.ly/KDHAzv
Via Martin Gysler
According to statistics from a DMA survey of 1,020 adults, 1 in 3 consumers now regard their personal information as a tradable commodity. These consumers are prepared to share their details for marketing purposes, as long as they trust the brand in question, while others would ‘sell’ their data for a discount.
The following infographic from DMA shows the 3 types of consumers and in what circumstances and reasons will they share their personal information to brands.
The Three Types of Consumers:
1. Data Pragmatists (53%)
2. Unconcerned (31%)
3. Data Fundamentalists (16%)
Full graphic here: http://ijustdid.org/2012/06/consumer-data-privacy
Via Jonha Revesencio
How marketers can gain much-needed control over their analytics destiny.
3 Reasons Why You Need Tag Management
♦ Your developers and content-owners don't have the time or the inclination to place tags on pages even as marketers need them in order to understand the success or failure of digital content.
♦ Your developers and content-owners don't have the expertise to place the tags without significant help from tag-placement experts; and they don't reach out for help.
♦ Your content and business needs change too quickly to be accommodated into a development cycle, so that even when the tags are placed and QA'd, they're already obsolete; and the data they report is far less relevant than it might have been
If you’re a company, especially a local one, and you’re not monitoring your reputation online with reviews – it may explain a lot. If you have problematic reviews, they will drag your sales down. Consumers love reviews and use them to a make purchase decisions every day. Your reviews don’t have to be perfect, but they do have to be trustworthy and well-written. If you have some rough ones that don’t represent your products or services well, you’ll want to get to work requesting them from customers who love you.
Here are some great stats from this infographic from Demandforce on reviews.
Via Jonha Revesencio
This infographic is a fascinating look at images and the web and their affect on us when making decisions about a particular company, how important they are when it comes to selling products online and much more.
Here is one thing that caught my attention:
How images affect Social Engagement
Social media posts also benefit from adding photos. According to an analysis by Web Liquid (conducted pre-Timeline), Facebook posts with photos have the highest user engagement than any other post
Engagement rate with Facebook posts by type
*0.27% Test Only
We are bombarded with too much text, images have a way of connecting with the reader that can persuade, create a connection, affect your decision to purchase a product and much more
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
See article and infographic: [http://tinyurl.com/6n9k4e2]