digital marketing strategy
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Lead generation might be a top goal for B2B marketers in 2015, but social media isn’t where they’re expecting to bring in qualified prospects, according to a new BrightTalk report.
In fact, social media and print advertising ranked the lowest on a list of 15 different lead generation tactics. A full 30 percent said these are ineffective lead gen tools and just 12 percent said they’re highly successful. On the contrary, email marketing was cited as the top tool, with 55 respondents saying it’s effective.
In an era when 7 out of 10 people utilize social media (and the average social media user is active 2 hours and 25 minutes daily), this is unsettling data. Marketers who consider social media ineffective for lead gen need to reconsider their current strategies and revamp what they’re doing to both promote the brand and nurture people to take the next step to learn more....
Content marketing — the use of blogs, social media, whitepapers, and webinars to attract and convert leads — has essentially replaced all other forms of lead acquisition. Sharp marketing leaders know that becoming a trusted advisor is essential to scalable sales; according to the 2015 State of Inbound (an annual marketing report published by Hubspot), the use of inbound tactics alone, independent of search engine optimization, paid search, or social marketing efforts, increases lead generation on average by 54%.
This shift in focus towards long-form articles and offers casts a long shadow. A content marketing strategy implies the creation of not only a large quantity of content, but also the ability to ensure that content is of high value; as the author and critic Theodore Sturgeon famously observed, quality is vanishingly rare.
If there was ever the perfect match in the start-up world, it would be the marriage of crowdfunding and social marketing. And although the two have uncanny similarities, their true combined power lies in their ability to reinforce each other’s potential. As crowdfunding makes gains in popularity, the battle for exposure and pledges has become …
Guest Post from Nichole Elizabeth DeMeré. You can read more from Nichole at her SaaS blog & by subscribing to her awesome new marketing newsletter Have you ever revisited a book you didn’t like as a child, only to find that you love it now? Now, it says exactly what you need to hear – because you’re …