digital marketing strategy
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Curated by malek
Excerpted from article intro by KISSmetrics:
"How do you successfully market your business on the world’s largest video site and #2 search engine?
This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.
YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."
The article is very long, but it is analyzed with a lot of information.
Read full article here:
The Ultimate guide to "Youtube Marketing".
Not too long ago, my colleague Katie Burke wrote a great article, "The Right Way to Think About Your Marketing Software RFP," and it got me thinking about my own experiences as a buyer of marketing technology.
Marketing automation is usaully the selected choice, but is it worthy on the long run?
Is Google+ the new frontier? Or, the train has left the station?
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
back to basics
There’s a fault line running through mobile research technology that makes it not just a disruptive technology but one that is fragmenting research approaches. Forget mobile technology – we need to think ‘mobile technologies’.
At the many mobile research events, pioneering mobile researchers and technology providers jostle over whether the mobile app or the browser is best. According to the Confirmit Market Research Software Survey I am working on, there is no overall winner. Asked which mobile technology was considered ‘most viable’, 39% backed the mobile browser, against 18% favouring apps and 34% sitting on the fence, considering both technologies equally viable.
I am with the fence-sitters. Research just got a little more difficult, because there is unlikely ever to be a one-size-fits-all approach with mobile research in the way there was for telephone or online.
“Researchers need to think about who they are going to reach and why,” says Lumi Mobile’s Andy Lees. ”Is it to gather new data? Or to make more representative data collection in developed markets? Or to make it more convenient for people in developed markets? Or is it to reach people in emerging markets they cannot reach on a PC? In developed markets, are you trying to reach ‘accidentally mobile people’ or are you deliberately targeting mobile respondents?”
When it comes to mobile search, I share the same view: I am with the fence-sitters
Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!
A-one man army! that's all it takes
Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site? We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns. You need more proof? Moms love to share information about products. Your products. More than nine in ten (92 percent) pass along information about deals or finds to others, and 78 percent of moms follow brands on social media to get coupons and discounts (compared to 55 percent of other folk). They’re mobile, too – 89 percent of moms use their smartphone to check social media on the move....
true: moms and social media make a great mix
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
Stuff that matters
with a new series of 10 inherently useful Vines, Lowe’s demonstrates that six seconds is plenty of time to create Youtility.
"We try to provide content that has as much value, relevancy and utility as possible.” Like it.
Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
It's a strategy, not just words
Sobering call for more attention to social media
More devices than population
This humorous infographic breaks down the seven different types of digital marketers. It highlights how modern marketing is unique and creative today.
Good humor is always in demand
Did you know that 90% of all organizations use content in their marketing efforts?
Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
Back to basics: Content Marketing
Content Marketing forms the basis of any successful social media strategy. It is imperative that relevant keywords and other SEO principles are applied. Read on...
Did you know that 92% of SEO Managers say that content creation is vital to any successful SEO efforts?
Consumers like to use their smartphones when shopping to find more information or get a better deal.
The Google+ help centre has been updated with a new pop up interface, search as you type functionality and more.
More in Search and in Feedback
a highly trendy presentation