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Here is our scenario : you are the technical director of a web startup, already having proven your talents with your thematic VOD streaming channel – and your boss suddenly thinks you’re a grown enough company to jump on the broadcast wagon and manage your own 24/7 live TV channel, targeting IPTV and multiplatform OTT, with a mix of some live studio shows and mainly pre-recorded programs. And of course readify it for later iTV DTT distribution. Quite an exciting challenge !
But once you passed the wow effect, you just realize that despite his high expectations for the TV channel, your boss has got just a web budget – which is close to 0$ – and of course a tight launch schedule. Therefore, your first duty is to be creative on how to build the platform for the lowest possible cost : that’s why, using your web reflexes, you naturally turn yourself towards the open-source world to achieve this impossible mission. Inexpensive or free closed-source software will eventually fill the gaps (and obviously there are some).
Fortunately, the web attitude has contaminated many industries with its desire to promote interoperability and avoid vendor lock-in with full-IP standard worflows. The BBC has shown the way for a long-time, funding many developments like the Dirac codec for its own needs of tapeless workflows and open-sourcing them quickly afterwards. Other TV channels like SVT from Sweden (with CasparCG) and many independent developers have jumped onboard, and by combining their efforts with your usual web video tools like FFmpeg or other free tools, you can for sure build the target platform.
Apart from this software layer, you’ll just need :
- commodity IT hardware to run all the software
- some inexpensive SDI cards
- the minimalistic general audio/video routing hardware & cables
- a reasonable amount of time to configure and interface all pieces
and of course the right IT/dev skills to bring it all together…
OK, Let’s build it now !
Via Nicolas Weil
Facebook’s Timeline is here to stay. And although not everyone loves this new layout, we can agree that the option to display a big image at the top of your profile is pretty cool — especially if it lets you show off your favorite video games. 
Learnist is a new great web tool I learned about today on my Twitter. This is basically a pinboard where users can organize their learning materials. It resembles Pinterest except that Learnist is just for sharing learning resources. The website is still in beta but looks really very promising for both teachers and students. ... Here is a set of the main features that Learnist offers to its users : It is free Itis easy to use It has a user friendly interface It lets users create pinboards around a certain topic Users can create different boards and invite others to collaborate on them It lets you pin images,videos, and text to your boards with a single click from Learnist bookmarklet Users can also upload resources to their boards using URLs... Watch this video to learn more about Learnist: http://www.youtube.com/watch?feature=player_embedded&v=PgIkbMVC1do
Via Heiko Idensen ![Which Social Sharing Buttons Are Right For Your Website? [INFOGRAPHIC] | digital marketing strategy | Scoop.it](http://img.scoop.it/a6mkpZSWr46Zw9o3fTkzzDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Nothing is more wrong than displaying all social media buttons on your blog. You confuse your readers with all sorts of color buttons. You ignore the demographics and if they have interest in your subject. Help is here with this infographic. "Infographic from The Search Agents, which takes a closer look at the different social sharing buttons, how they work, who their target audience is and the kinds of content that will be most effective when shared via these tools. ![Social Media And The Growth Of Mobile Marketing [INFOGRAPHIC] | digital marketing strategy | Scoop.it](http://img.scoop.it/uQp2wBzK67q9qIw8eXeW3zl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Mobile is big, and it’s getting bigger. For marketers, this presents new challenges. While the gender split between mobile users is almost equal, men and women use their phones differently when it comes to shopping. Moreover, while more than a third of mobile users social network on their phones, the smaller screen size limits a brand’s effectiveness to display an ad, certainly in a way that will be welcomed by their target audience. 
Robin Good: ooVoo has just released a new Facebook app allowing any user to videoconference at zero cost with up to 12 people.
No registration or download is required.
ooVoo is a downloadable software available for Mac/PC/Android/iOS.
Business Insider article: http://www.businessinsider.com/the-next-billion-dollar-business-oovoo-branches-out-to-attract-new-users-2012-5 ;
More info about ooVoo: http://www.oovoo.com
Try it: https://apps.facebook.com/ooVoovideochat/ ; Via Robin Good ![62% Of Mobile Users Say No To Social Marketing Messages From Brands [Inforgraphic] | digital marketing strategy | Scoop.it](http://img.scoop.it/75pm_CrV1GZzxQFfZRwT2Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Brands do need to be mindful about pushing their messages too hard or frequently – 44 percent of users said that marketing on mobile social media was “too invasive”, and almost two-thirds (62 percent) said that they did not enjoy reading updates or comments from brands. 
Thankfully, with the new Social reports from Google, we glean a lot more insights. But only if we’re looking in the right areas.. 
Great marketing strategies never go out of style for a reason – because they WORK. Word of mouth is one of those strategies. It doesn't cost a fortune. 
B2B companies who use content marketing can raise awareness quickly, generate leads, increase website traffic and close more sales. Regardless of industry or. 
Communities are stitched together by numerous kinds of ties. In person there’s the smile, handshake, a shared laugh. From afar there’s the letter, email, a phone call. Twitter has a noteworthy power to bring you closer to a community instantaneously, and this week’s collection of #OnlyOnTwitter moments illustrates how this can be done with photographs.. 
Robin Good: Curate.me is a customizable perosnal news briefing service that allows you to define up to ten specific interests/topics you want to monitor, and to schedule which days and what time your news brief is to be delivered.
The generated custom news brief are delivered to you via email (each email includes 10-12 links from the topics you've selected) and can be read also in your preferred browser or iPhone.
For each one of the up to ten topics selected you can specify the degree of importance to you.
As a user you can create as many custom news briefs as you like, each one with a specific set of topics and delivery schedule.
Try it out now: http://curate.me Via Robin Good, Giuseppe Mauriello 
What are the options for promoting a mobile app? Many businesses are now looking to use mobile apps to encourage customer interaction and loyalty. |
If you are like any content marketer or writer I have met, you may have been challenged to consistently come up with new ideas. And, even when the ideas are flowing, how do you keep them organized — either by piece of content or by project? Both of these problems can take a huge amount of time and leave you spinning your wheels. 
" If you can connect with a smaller group of people who are passionate about what you’re selling, you don’t need to fire a shotgun at big crowds... 
Yahoo is still very much in search and continuing to “innovate” around the UI and UX. Axis is a fully functional browser that syncs content across all screens if users are signed in. Like other browsers Axis features tabs and book marks and can render any web page. 
Here are 8 ways to get your startup started without breaking the bank: Word of mouth Social media marketing Use partnerships to build awareness and credibility Sponsor a contest Do some pro-bono work Host an event Content is still King – Write Like a #&@#$&@$^@^ Use a pre-launch landing page to collect leads: 
LinkedIn luminaries and Google+ groupies can be real assets to your business. By tapping their personal networks, they can promote your content marketing activities and help you generate wonderful new content ideas.. 
Think of them as the active class among Facebook users, the movers-and-shakers of the Facebook world -- those most likely to comment, to keep enlarging their networks by routinely sending friend requests, to like things, and to (listen up)... 
The webinar is one of the most powerful formats in the content marketer’s arsenal, and research suggests that nearly half of all B2B marketers are using webinars. ![LinkedIn Cheat Sheet: Mastering Brand Networking [Infographic] | digital marketing strategy | Scoop.it](http://img.scoop.it/2LbAgLMEB-vt-FXdAPAWKDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
LinkedIn has always been about business, and the ability to connect with new people who might become partners, collaborators or just contributors. So, why aren’t more people using LinkedIn as their branding network choice?. Via Rami Kantari 
We know that Google uses hundreds of ranking factors to determine where it places web pages in its index. We also know that social media sites are becoming increasingly influential on search placements.
Charles Duncombe explored the topic on this blog a few days ago, focusing mainly on volume-based signals.
So, what kind of social signals might it take notice of on Twitter?
Read More Here: http://econsultancy.com/uk/blog/9935-12-social-signals-from-twitter-that-could-influence-search-rankings Via Antonino Militello 
The press release should be considered essential for digital content marketing. Why? Because press releases are structured content that are easily optimized, distributed and consumed across the Web. ![How Employers Are Using Social Media To Find The Best Person For The Job [INFOGRAPHIC] | digital marketing strategy | Scoop.it](http://img.scoop.it/3G0T-kKxofM5ZJMMh8sQXjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
65 percent of hiring managers said that evidence of professionalism was the number one reason why they sourced prospective candidates on social media sites, ahead of determining whether they’re a good fit (51 percent) and learning more about their qualifications (45 percent). 
The vast majority of breakthroughs happen when something is radically changed in a business, not through “safe” tests. |
![2012 mobile trends [infographic] | digital marketing strategy | Scoop.it](http://img.scoop.it/tCTO3NWUlOuc-Wxdmx9bHzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
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