When you’re creating useful, actionable, epic content, everyone deserves to see it.So how do you get your hard work and effort seen by the largest audience possible?We’ve considered that question often at Buffer, as we try to maximize our content so it reaches the people who need it. There are certain strategies you can put into place for spreading your content far and wide, and there are a good number of tools that can help these strategies run super smooth.Here are the tools we use (and the strategies we love)....
Via Jeff Domansky
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Kevan Lee shares an essential social media toolbox. Highly recommended. 9/10
In 2014 Distribution channels for content proliferated. 2015 promises to be the year when we all get more savvy about getting our content out as widely as possible. This genuinely useful article points to the many tools for distribution. It may take an hour or two of your time to familiarize yourself with these, but it will be worth it if you are producing content and don't want to hide it unde4r a bushel basket.
A hint to academics: do not be shy. Repurpose your articles with brief summaries you can place on blogs and then distribute throughout the web. You may get more than 1.3 readers.
What could be a more important aspect of your social media plan then having your audience actually view your work? I personally can't think of one and this article helps explain the ways to have your media exposed to the most possible people in the best possible way. There are so many social media sites out there but not everyone is on every platform so as a company it is definitely important to target the entire population and promote on as many sites as your budget allows to cater to people's media preferences.