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Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem | digital marketing strategy | Scoop.it

As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed.


However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our files, including media, images, text, video and more. Let’s face it; you can’t just have a folder on your computer to manage projects anymore. You need a central repository for your team to access and share the necessary files while also keeping it organized. That is why digital asset management (DAM) is now a critical component of the marketing technology ecosystem.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
malek's insight:

DAM represents the challenging piece of the Marketing puzzle that provides central command for deploying visual content and rich media assets that enhancemarketers connect with customers. 

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