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7 Marketing Lessons From The ALS Ice Bucket Challenge - Forbes

7 Marketing Lessons From The ALS Ice Bucket Challenge - Forbes | digital marketing strategy | Scoop.it
Forbes 7 Marketing Lessons From The ALS Ice Bucket Challenge Forbes Although there has been some criticism about the tendency for a viral cause marketing campaign like this to encourage self-promotion and “slacktivism”, the charity is the ultimate...

Via Raj Nadar
malek's insight:

What I learned from #IcebucketChallenge

  • It's OK to be silly for a good cause
  • the average Joe or Jane can make waves
  • Annoyed, impressed or otherwise, the ice bucket challenge has people talking
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