digital marketing strategy
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Curated by malek
Twitter is the best social site to use! If you are looking to succeed with Twitter, just follow and learn from the greats on Twitter. Success on Twitter is learning and creating your own unique strategy and "Mojo" based on the practices of those that use Twitter well. I use Twitter all of the time, and I am being more and more amazed on how it works.
How can marketers incorporate live-streaming applications Periscope and Meerkat into their social strategies?
both of these apps are great tools to add to your business’ social media arsenal.
When you publish content on LinkedIn, you open up opportunities for new, targeted and professional readership, in turn producing more website traffic.
All about the professional context
You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.
Content marketing is not the only component, and as your mom told you "don't put all your eggs in one basket"
Have you ever thought about what makes a website really stand out? What is it that makes a great website better than a ‘good’ one? A great website is one that is mobile friendly (Read more on that from our Archives!), aesthetically pleasing (complete with photos as well as an attention-grabbing font), and is loaded. continue reading ...
Newsletter Best Practices
Moon-Audio.com demonstrates some of our favorite email marketing techniques with their Better Music Event email such as:
* Newsletters Should be VISUAL.
* Use of anchor links & Landing Page..
* Including CUSTOMERS in your marketing.
* Focus on HOT and happening NOW.
Promotional emails are hard pressed to do more than one or two things. Newsletters can talk about MORE, but they need good organization and anchored links (links that move to the topic from outside the landing page) combined with a landing page,
Once these ideas are combined MORE can become easy to navigate and provide valuable analytics information. Who clicks on what is valuable and something to incorporate next time around.
Email Newsletter coming of age.
Unless you’ve been asleep for the past 10 years, you’re probably aware of a little thing called content marketing. (Today, it’s really just called marketing).
Rather than asking buyers to get married on the first date and pushing product at unqualified prospects, marketer use content marketing to woo buyers and nurture our relationships with them over time. To do this, we use content – lots and lots of content.
This shift in mindset has given rise to an army of B2B marketers who now “think like digital publishers.” “Content Marketer” has become the job title du jour. The result has been a proliferation of content to entice, educate and influence buyers. Along the way, a few sacred cows have emerged about the nature and promise of content marketing – these are the white lies marketers tell themselves. Here are a few myths marketers need to dispel if they want to really reach prospects with their conte
Global e-commerce generates more than $1.2 million in revenue every 30 seconds, according to a new report from the Associated Chambers of Commerce of India (ASSOCHAM) and Deloitte.
Further, the study found, social networks are contributing significantly to this revenue. Social media pages provide information regarding new products in the market, user reviews and ratings of the product, recommendations, and increasingly, the ability to buy directly from the site, rather than requiring a visit to a retailer's dedicated e-commerce site.
"Social media also helps e-tailers to build brand awareness by responding to customer queries," said D.S. Rawat, secretary general of ASSOCHAM. "Seasonal sales and offers are displayed in social networks to reach maximum number of people. E-tailers have even started to motivate customers with reward points to provide feedback on the product on social networks. Prospective customers also interact with users of the product or service on social networks before making purchase decision."...
Alan Berkson has a unique place in the world of thought leadership. He is the guy who has the science of the corporate narrative nailed. Just plain pinned. He is gracing our blog with a post that tells the story of telling stories on behalf of corporations. Listen up.
Over the last few years, modern education has gone through some major changes. Teachers have long adopted interactive technologies and students increasingly use smart devices to access learning resources.
Such trends are mainly triggered by the development of web technologies and the growing use of mobile devices in particular. The ability to access the Internet almost anytime and anywhere is, of course, the primary driver of innovation in the education sector. As opposed to older generations, modern teenagers grew up using technology and can hardly imagine their lives without smartphones and tablets, which are becoming irreplaceable learning resources. Often referred to as Digital Natives, these generations keep exploring the potential of new technologies and readily use them for educational purposes.
The accelerated technology development, therefore, enabled us to access previously unimaginable spaces, thus changing our perspective on most aspects of our daily lives. In the world where information is constantly available, the ways we learn and teach are bound to change. Unsurprisingly, most schools and universities worldwide are introducing policies regarding technology implementation, while students continue to explore it on their own.
Consequently, we are witnessing new paradigms in the modern education system, with more and more resources being made available to students’ in classrooms. However, there are also numerous self-study applications, tools and online learning resources that enable people of different ages to study whenever and whatever they want.
The Reshaping Modern Education with Technology Infographic outlines some of the key figures related to the use of technology in modern education, particularly focusing on language learning. As a highly interactive field, language learning largely benefited from the development of tools that enable real-time communication. Currently, language learning is one of the most popular fields of educational innovation, especially in terms of self-study apps. With thousands of downloads and almost as many active users, language learning apps are changing the ways we approach languages.