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Why patient--and customer--stories get ignored

Why patient--and customer--stories get ignored | digital marketing strategy |
"Why are you here today?" Some variation of this question kicks off almost every doctor's appointment for most of us. In this post, doctors explain to other doctors how patients often construct dee...

Via Karen Dietz
malek's insight:

Health educators should also be good storytellers:

You're probably aware of the symptoms of a heart attack patient. But what about " it was cold in the night when an obese man came from a restaurant after smoking, drinking and having a heavy meal."  

Karen Dietz's curator insight, August 11, 2014 4:03 PM

What a great article this is. Truly healthcare is being transformed these days. But what still lags behind is understanding how patient stories are directly connected to quality of care.

In fact I'll say that the same principles and experiences shared in this article are very similar to the fate of customer stories in business.

So let's re-orient our thinking and really leverage the power of stories in patient care and customer relationships. This post by Carolyn Thomas gives lots of data and insights that will help us all.

This review was written by Karen Dietz for her curated content on business storytelling at 

Randy Bauer's curator insight, August 14, 2014 5:51 PM

The Healing Relationship that exists in healthcare is of mutual importance for the Patient and Provider. If there is not mutual respect for listening and paying attention How can either Participant Benefit.


As a Provider I can't begin to understand what the Patient desires from there Physical Therapy encounter unless I truly listen with empathetic ears. 


Who am I say what will work best for one patient, will certainly work for the next if there is not full engagement.


And if I do engage completely will this not maximize compliance and fuel the healing process?


I would strongly recommend Heal Thy Self: Lessons on Mindfulness in Medicine, by Saki Santorelli -


"Within each, the healer and the healed, lies the Wounded and a Powerful Inner Healer. These are the gifts of being born in this world".





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