digital marketing...
146.0K views | +68 today
Rescooped by malek from Digital Brand Marketing
onto digital marketing strategy!

How Pixar's 22 Storytelling Rules Apply to Your Business |

How Pixar's 22 Storytelling Rules Apply to Your Business | | digital marketing strategy |

"Unlike how most people get started writing and creating online, which is typically very lonely, Pixar thrives on collaboration.


A few years back, a former Pixar employee, Emma Coats, tweeted out the below rules on telling stories she’d learned from her senior coworkers at Pixar.

They’ve made their rounds in various corners of the web, but after having had a chance to tour the Pixar office earlier this year, every time I’m stuck on something I’m writing (such as a simple blog post or a script for a video) I’ve started to refer to this list more and more."


Read the full article to find out how the 22 Pixar rules can be applied to telling your personal or business story.

Via Kim Zinke (aka Gimli Goose), Os Ishmael
malek's insight:

"Up" is one of my favorite animations of all times

Pixar movies managed to touch our emotions in a way never felt before.  It's prudent to look at their rules and find what you can apply to your business.

Kim Zinke (aka Gimli Goose)'s curator insight, August 11, 2014 2:05 AM

Many people have promoted and interpreted these Pixar rules over the years.  I really like this version as it explains each rule in brief terms most people can relate to.

For a more indepth version and free ebook see this earlier scoop.

Two Pens's curator insight, August 11, 2014 1:49 PM

My favorite is "you admire a character for a trying more than you admire them for success"; this applies to characters in any business story, not just fiction or nonfiction. 

digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek