digital marketing strategy
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Curated by malek
If your content fails to resonate with a target audience, your buyer personas may be to blame. Use this 10-step guide to create precise personas using SEO data.
How to integrated your SEO with your persona research and your content strategy
Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.
Don’t write less. Write better
Thanks @Os Ishmael.
Microsoft is looking to expand its Office suite beyond its traditional base. Here's a look at how to install and use Office on Android smartphones and tablet.
Microsoft Office Mobile for Android apps include Word, Excel, and PowerPoint. These give users access to Microsoft's three most popular productivity applications.
If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.
In order for companies and brands to excel at responding to their audience in a genuine way, they must first excel at social listening. They tune in to the right conversations, by using the right tools, and then are able to respond, engage, and delight.
Trough Social Listening. Companies can uncover content creation ideas, identify communities to participate in, and find brand advocates
Who should read this post?
Good content, but not enough audience
The following 7 stats play a vital role in understanding lead management. Knowing statistics about leads, and what kind of lead nurturing and managing works best to convert and delight those leads, will help your lead management process feel almost effortless. And wouldn’t you love if something made running your business a little easier?
A complete guide to the 10 top ways of creating shareable, clickable Twitter images and visuals.
GIFs in Twitter can be a cool way to add some variety to your Twitter images
In this infographic Sales for Life team examines the anatomy of a high performer who is successful in Social Selling.
Always be connecting. Research from the Social Centered Selling and A Sales Guy shows that 72.6 percent of sales people who incorporated social media into their process outperformed their colleagues.
As AdWords gets increasingly competitive, marketers need to get creative. Here are some lesser-known features that'll keep you ahead of the competition.
Keep on testing one strategy at a time.
Social media can be a really powerful marketing tool that businesses of all sizes can use to build a brand. But posting the wrong kinds of things can harm your reputation. We all hear about the biggest social media fails --remember Amy's Baking Company? But plenty of other companies commit
The more active you are on Facebook and Twitter , the more your invested your followers will become in you and your brand.
Too much of a sharing is not sharing
Content curation refers to the act of identifying, collecting, organizing and sharing content that is relevant to a certain area of interest and a particular audience.
Posts linking to third-party websites ensure up to 33% more clicks than the ones linking to owned websites. In other words, curation leaves content creation behind when it comes to counting clicks.
What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.
How to use "Emotional Marketing Value Headline Analyzer"