Recently the Content Marketing Academy LinkedIn Group turned 1 year old. In that time, the group has not only become the largest content marketing group on LinkedIn (13,000 members and counting), but…
Via Neil Ferree
digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
I've shared all of my insider secrets on how to grow your social following from the very beginning. Tools, techniques and growth hacks.
Exploiting Facebook Open Graph is an art and a science
|Suggested by Emily Smith|
Google Analytics allows you to ability to track actions that users take on a website though the goals feature. This guide helps you set up this tracking.
A detailed guide to set up conversions goal
If you are a Gmail user, you have likely seen call-to-action buttons popping up in the subject lines of your emails. in this post, we're going to look at how Schema.org email markup works.
To determine whether you should use it, you shouldn't go off a three-year-old statistic, but rather a survey of your own email list or customer database.
30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.
Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.
Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.
Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.
Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.
Social Media - About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.
Pinterest revenue per click is 4 times of Twitter's.
This infographic will walk you through 12 of the most effective tips that can take your content to the next level and guarantee you readership from your customers.
Whether you are an individual or a business, you need to determine your business’s goals. If you are able to determine this, it makes it easier to align your writing style with your business goals. Besides that, it also allows you to care about your writing purpose.
While the world of social media remains accessible to all with a capable device and an internet connection, certain content is more visibly effective than others. In order to enhance your company’s social media efforts, it’s important to follow a clear editorial plan to secure and optimize your content.
Thankfully, a number of technologies are available for use that will come in handy before the execution stages.Consider adding the following four tools to your pre-publishing arsenal to maximize your social media output before it goes live...
What happens when link building fails to produce results? In today's Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.
Not the right links, not the right domain Or, not the right content
Often, when discussing the benefits of social media, pundits say things like, “Social media allows you to humanize your brand.” All of us begin to shake our collective heads in agreement, but we shoul
Often times, brands try to get away with posting occasionally, using social as a push medium, or only responding to certain types of mentions. Further, some brands tack social media responsibilities onto another related position and hope it will be good enough. It can be.
Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.
Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection".
You're placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential.
Email Marketing - In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers ...
People are constantly bombarded with emails, so be transparent about where the email is coming from and the content it contains. It's the best (and quickest) way to ensure a click-worthy message.
If you think creating content for boring industries is tough, try creating content for an expensive product that’ll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a large Denver-based company that was debutting a line of new high-end products for the fishing industry in 2009.After years of pestering the executives of his tradit...
The keys, I've found, are to get away from thinking about your industry/brand as being boring, even if it is, and marshal the resources to find the audience who'll benefit from from your content and, most important, identify the influencers who'll promote and amplify it.
Ex Machina filmmaker Alex Garland talks to Co.Create about developing as a storyteller, and why he has a problem with "auteur theory."
Tailoring content for different networks and listening closely to your audience are keys to successful online marketing.
Social media provides a venue for giving your content its own voice. With careful planning, you can bring content marketing and social media together to create a highly successful social media marketing campaign.
"Roland Barthes, master linguist and semiotician once said: “There are countless forms of narrative in the world.” And yet the majority of western storytellers have been ploughing just one narrative model for well over 60 years: Joseph Campbell’s Hero’s Journey from the Hero with a Thousand Faces.
While it has its value, Campbell’s model is not a useful model for digital story design on a structural level. Down below, I offer four alternative narrative structures that we could use to design intelligent stories more fitting to our digital context."
Read the full article to find out more about these narrative forms, their differences, and how to apply these forms:
More employees on social media means more opportunity to engage your following and scale. Here's how to create interest and grow participation.
A Social Media Manager is the role model for employees: they want to know how social media fits into their function.
Unless you have been living under a rock, you will have undoubtedly recently heard of Snapchat, the fastest growing social media app in 2014, securing funding of more than $485m.
It has taken the social media app market by storm, since its launch in 2011, becoming increasingly important for businesses and brands adopting into their marketing strategy.
If you haven't started already, here are five reasons why brands should be using Snapchat to communicate with their stakeholders.
The kind of scoops you don't need to read everyday, but you'll keep coming back. Take my word.
Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or services. Not to mention, they can help you to generate revenue, while building your brand presence.
Twitter Showdown, which compares any two Twitter accounts head-to-head. The app is meant to be a light-hearted, fun way to see who rules the Twittersphere, but it can actually produce some insightful information on different Twitter accounts in your industry
"Great corporate storytellers do two things very well: First (obviously), they tell stories. Second, through their stories, they get people to take action.
You might be thinking, “That’s great if you’re Steve Jobs, but how do I even begin turning my dry, everyday material into a story…let alone a gripping one?”
Well today I’m going to help you out with 15 insanely actionable storytelling tips and tricks to get you into the storytelling mindset, regardless of what type of material you’re working with."
Read the full article to find out more about these tips:
Find Your Characters And Make Them The Focal Point Of Your PresentationSet The Stage By Describing Where You Are Now And Where You Want To Be In The FutureDescribe What Needs To Be Overcome And Highlight Why This Will Be DifficultEmotionally Invest Your Audience In The Struggle (Define Failure Or The Status Quo)Emotionally Invest Your Audience In The Outcome (Define What Success Looks like)Challenge Your Audience’s Assumptions By Adding A TwistOnboard Your Audience With An Interesting Metaphor THEY Can Relate ToShow Your Audience Exactly What You Are Talking AboutHighlight The Important By Cutting Out The UnimportantUse Sound Effects To Anchor Important Details In Your PresentationUse Silence To Create Emphasis And Draw Your Audience Into Your StoryCreate A Warm Fuzzy Feeling By Sharing A Personal Or Vulnerable ExperiencePace Out Your Story To Allow Your Audience To BreatheTurn Your Important Data Points Into Memory GlueEnd Your Story With A Bang And Then Shut Up
Brian Yanish - MarketingHits.com's comments:
This is another in-depth article by Heidi and a must read for any digital marketer.
In this article she covers multiple facets of online marketing including content marketing, native advertising, marketing channels and much much more.
"Content marketing vs native advertising—which should you use?
Content marketing and native advertising appear to be similar insofar as they provide useful information for prospects, customers and the public in a branded experience.
Yet there’s a critical distinction between content marketing and native advertising. Content marketing is non-promotional, owned media while native advertising is a paid message with a promotional goal"