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How to Use Persona Empathy Mapping | UX Magazine

How to Use Persona Empathy Mapping | UX Magazine | digital marketing strategy |

Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.

Via Terry Patterson, Fred Zimny
malek's insight:

An excellent example of the how to use design thinking in producing this highly informative empathy map.

Terry Patterson's curator insight, July 20, 2014 7:11 PM

Yet another way to find out details about users in a very creative and practical way. The empathy mapping workshop from Cooper reminds us how important it is to consider "context" in our design work. This is an activity that may cost a bit of time and effort, but when it is well done, it delivers great insight for any design team. 

Juwaeriah Abdussamad's curator insight, July 22, 2014 1:22 PM

A great way to break into mental models!

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