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Everybody Needs Local SEO

Everybody Needs Local SEO | digital marketing strategy | Scoop.it
Go beyond NAP with Greg Gifford's 7 site elements for local SEO plus an easy citation workflow that gets you on the map.
malek's insight:

Reviews are an integral part of Local SEO, but they're also vital for local clickthroughs. Now that Google displays reviews in an isolated popup (instead of taking you to the locations Google Plus Local page), users will read your reviews before they see any other information about your business.

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