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Have a story to tell? Focus on the 'native voice' to connect

Have a story to tell? Focus on the 'native voice' to connect | digital marketing strategy |
Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.

Via Karen Dietz
malek's insight:

Humans need a sympathetic voice to like a story.

Karen Dietz's curator insight, July 11, 2014 6:06 PM

Nowadays we are being constantly told that we must share our stories using video to get any traction. Then comes along this gem of an article that says, "Wait a minute...maybe not so!"

As the article says, telling a story via video can be powerful -- plus expensive and time-consuming. Even more, it may not be the ONLY way to "move" the hearts and minds of people.

Here's a quote from the post that stood out for me:

“The soul is ‘contained’ in the human voice,” says Dave Isay, founder of StoryCorps, and former NPR producer. Gotta love that. 

There is plenty of advice and other good points made in this article. When you are crunched for time or cash -- or both -- remember the power of the human voice and go audio. Or mix up your content strategy to include more audio.

You may be surprised with the results!

This review was written by Karen Dietz for her curated content on business storytelling at 

massimo scalzo's curator insight, July 12, 2014 6:17 AM

Karen Dietz is absolutely right ! Video is a powerful storytelling tool. Nothing can be compared to it!

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